This week, Scott explores the intersection of science and artistry in the world of flower breeding. Dr. Keith Hammett, New Zealand's leading ornamental plant breeder, shares his passion for developing Dahlias, Sweet Peas, and Clivias that blend genetics, color, and creativity. Together, they discuss the delicate balance between science and art, the importance of scent in breeding, the joy of discovery, and how breeders quietly shape the world of floristry through their vision and dedication.

This episode is made possible by our sponsors:

Rooted Farmers: Connecting flower farmers and florists through one simple, trusted platform. Visit RootedFarmers.com and use code TFP25 for special offer of $75.00 off any individual plan (essential or pro) with Rooted Farmers.

ASCFG: Supporting flower farmers with education, research, and community. Learn more at ascfg.org.

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