Welcome to another episode of The Business of Endurance, where we explore the edges of human potential through the lens of science and personal experience. Today, we're honoured to host Alex Hutchinson, the author of "Endure," a book I rate as one of the best I've ever read. "Endure" isn't just a book; it's a journey into the heart of human capacity. Alex delves deep into the mental aspects of endurance sport, sparking more thought on this topic than any other work in the field. His insights are a beacon for athletes, coaches, and anyone fascinated by the limits of human performance. Today's conversation spans from the incredible feats of athletes like Eliud Kipchoge, whose sub-2-hour marathon stands as a testament to breaking mental and physical barriers, to the everyday applications of endurance science in business and personal health. We'll discuss how mental conditioning shapes top-tier athletes, how AI will impact the world of business and sport and dive into how the perception of effort can redefine what we believe is possible. His profound knowledge helps us understand the intricacies of endurance, not just in sport, but in every challenging aspect of our lives, so I know you are going to love this episode with the incredible Alex Hutchinson.


Highlights:

• The Sub 2 Marathon Project
• Breaking Mental and Physical Limits
• The Role of Technology in Endurance Sports
• Balancing Technology in Endurance Sports
• The Impact of AI on Endurance Sports
• AI's Influence on Journalism
• Exciting Developments in Sports Nutrition
• Recommended Reads and Influential Books
• Creative Process and Overcoming Blocks

Links:

The AI Advance with Charles Reading
The Data Decoder by Claire Fudge

Connect with Alex Hutchinson on his LinkedIn & Website

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This episode was sponsored by The Trusted Team and 4th Discipline