The Scoop Podcast

On the heels of the ARA fly-in, Hunter Carpenter shares details on the association’s policy priorities for the year ahead and some insights on how the Farm Bill is shaping up.

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Tyler Mitchell, agronomy account manager at River Valley Cooperative in Davenport, Iowa, details the daily complexities he and his team unravel for farmers as they serve as boots on the ground.

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From the driest year in over 130 years to extreme hail events, Evan Fust and his teams work with farmers across Colorado and Kansas. Fust is general manager of CHS High Plains, CHS Quintec and CHS United Plains which totals more than 40 locations.

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Marketing consultant Morgan Seger says one prediction for the year ahead is companies will start using more artificial intelligence in their communications. However, she cautions her clients to be careful so they don’t start sounding like everyone else. Seger also provides insights on how digital marketing can be used to meet farmers where they are, prime the sales funnel, and improve how ag retailers show up at the farm gate.

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Richard Gupton with the Agricultural Retailers Association joins the podcast to give a regulatory and policy update. This is on the heels of the federal court in Arizona’s ruling which vacated the label for over the top dicamba application in 2024. Gupton shares what steps the ARA is taking, and what retailers should know. He also shares updates on litigation surrounding treated seed and chlorpyrifos. There have been a few notable house committee hearings with implications for agriculture and more.

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As an irrigation water management specialist at Centra Sota Cooperative, Rebecca Schubert does farmer outreach, education, and program partnerships. As a Technical Service Provider, Schubert assists farmers with opportunities via USDA-NRCS. She says this expansion is beyond what has been assumed a co-op can provide while also helping farmers pull together all aspects of their approach to conservation.

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Consulting with farmers across 40 crops, Cory Broad and the team at Avid Water help bring agronomic solutions to the field including system automation, moisture monitoring, satellite imaging, water treatment systems and more. With $20/hour minimum wage and the Sustainable Groundwater Management Act, Broad shares how irrigation technologies can help farmers answer these challenges.

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As a technical resource, Kyle Gustafson shares his role as Crop Protection Product Manager at Winfield United allows him to help with some of the most difficult weeds to management in row crop agriculture. He says the way agriculture does business has changed, but a farmer’s nature hasn’t. And his focus is threading the needle of doing business in a better way while understanding the farmer’s decision-making process.

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Tyler Steinkamp, crop protection product manager at Winfield United, works with farmers and retailers across Iowa and Missouri. He shares why last year made agronomists recite the common real estate mantra: location, location, location. And Steinkamp says killing weeds is a favorite part of his job while encouraging farmers to make every application count to give the best level of weed control.

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Co-founder and CEO of Bushel Jake Joraanstad shares what is table stakes in ag software. The past two years have seen accelerated onboarding for the team at Bushel, which now connects more than 2,600 grain locations to farmers. Joraanstad says when the business was launched, the expectations of farmers was much lower than what the team knew the technology could deliver. And that’s been a driver for the business ever since—as he has observed farmer willingness to adopt technology isn’t the obstacle, rather it’s the experience in using the tools.

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