In this episode, Chris Do and Mo Ismail explore why personal branding works best when it starts with generosity rather than self-promotion. They break down how leading with genuine care lowers defenses, builds trust, and creates natural reciprocity in both business and personal relationships.

Through real-world examples, the conversation highlights how making people feel seen and included is often more powerful than any pitch or tactic. The episode emphasizes that authenticity isn’t a strategy—it’s an operating system that shapes long-term connection.

Timestamps

(00:00) — Intro

(01:14) — Making people feel seen

(02:28) — Reciprocity builds trust

(03:18) — Identity before business

(04:32) — Authenticity attracts audiences

Check out today's guest, Mo Ismail:

LinkedIn: ⁠⁠https://www.linkedin.com/in/moismai

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Check out The Futur:

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Check out Chris Do:

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