Fausto Zapata is Co-Founder and CEO of El Silencio- one of the largest and fastest-growing ultra-premium mezcal brands in the United States. Since starting the brand in 2013, Fausto and his team of master storytellers have overcome fierce competition by using innovative, experiential marketing campaigns, infused with art, and driven by creative ethos. In this episode, Fausto sits down with the Rabobank Beverage team to discuss the secrets of his success and the wild ideas that are propelling El Silencio to the top of the craft spirits world.