Sign up to save your podcasts
Or
Share The Secret of Southwest's Success: Free Whisky, Hot Pants and Low, Low Fares
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Secret of Southwest's Success: Free Whisky, Hot Pants and Low, Low Fares
It's hard to make money running an airline - but Southwest was profitable every year for nearly five decades. How did it manage it? Business History hosts Jacob Goldstein and Robert Smith explore how a carrier with just four airplanes shuttling across Texas revolutionized flying by offering free whisky, cheap late-night tickets and free-for-all seating allocation.
Southwest developed a winning formula that forced its competitors to change how they did business - but then the Southwest model fell apart. Find out why.
Key books: Hard Landing by Thomas Petzinger Jr; Nuts by Kevin and Jackie Frieberg
Other sources: The Theory of Economic Regulation by George Stigler; Fortune Magazine: The Rapid Descent of Southwest Airlines; Southwest Airlines: When Herb Met Rollin.
See omnystudio.com/listener for privacy information.
View all episodes
By Pushkin Industries
4.5
3131 ratings
It's hard to make money running an airline - but Southwest was profitable every year for nearly five decades. How did it manage it? Business History hosts Jacob Goldstein and Robert Smith explore how a carrier with just four airplanes shuttling across Texas revolutionized flying by offering free whisky, cheap late-night tickets and free-for-all seating allocation.
Southwest developed a winning formula that forced its competitors to change how they did business - but then the Southwest model fell apart. Find out why.
Key books: Hard Landing by Thomas Petzinger Jr; Nuts by Kevin and Jackie Frieberg
Other sources: The Theory of Economic Regulation by George Stigler; Fortune Magazine: The Rapid Descent of Southwest Airlines; Southwest Airlines: When Herb Met Rollin.
See omnystudio.com/listener for privacy information.
More shows like Business History
View all
This American Life
90,968 Listeners
Stuff You Should Know
78,559 Listeners
Radiolab
43,972 Listeners
Freakonomics Radio
32,078 Listeners
Planet Money
30,768 Listeners
99% Invisible
26,254 Listeners
Revisionist History
59,195 Listeners
Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond
4,112 Listeners
The Indicator from Planet Money
9,543 Listeners
Against the Rules: The Big Short Companion
9,678 Listeners
Solvable
568 Listeners
The Happiness Lab with Dr. Laurie Santos
14,282 Listeners
Cautionary Tales with Tim Harford
5,140 Listeners
Go and See
402 Listeners
Making a Killing with Bethany McLean
71 Listeners
The Last Archive
1,802 Listeners
Deep Cover Presents: Snowball
4,549 Listeners
People I (Mostly) Admire
2,080 Listeners
Hearing with Tali Farhadian Weinstein
79 Listeners
Fiasco
437 Listeners
Bad Women: The Blackout Ripper
1,216 Listeners
Backstage Pass with Eric Vetro
231 Listeners
What's Your Problem?
264 Listeners
Search Engine
4,571 Listeners
Not Lost
431 Listeners
Car Show! with Eddie Alterman
148 Listeners
The Loudest Girl in the World
332 Listeners
Come As You Are
376 Listeners
Started from the Bottom
98 Listeners
The Best Audio Storytelling 2022
78 Listeners
The Economics of Everyday Things
1,676 Listeners
Where's Dia?
268 Listeners
Charlie's Place
64 Listeners