On today’s show I sat down with Graham Wilkerson, founder of Genesis Sports Performance, a premier training facility in Indiana.

We discuss Graham's journey from starting his career in medical sales to launching Genesis and developing it into a powerhouse for athletes. From training NFL players to high school athletes, Graham shares his passion for sports performance and the entrepreneurship that drives him.

We also explore the challenges and successes of building and expanding Genesis, including navigating the COVID-19 pandemic, systemizing operations, and ultimately moving towards a licensing and franchising model.

Listeners will get an inside look at the growth of Genesis, its community impact, and Graham’s future plans for expanding nationally.

You are going to learn about: - The Launch of Genesis Sports Performance - The High-Level Athletes Who Train at Genesis - Graham’s Plans to Expand Genesis on a National Level

Thank you to our partners: Hope Plumbing Roots Realty

Check out these great clips from the show: 01:07 Guest Introduction: Graham Wilkerson, Genesis 01:52 Genesis Origins: From Med Sales to Gym Owner 03:13 Early Challenges and Growth 06:42 Building the Community and Expanding Services 10:35 Impact Stories and Successes 18:29 Entrepreneurial Journey and Systemizing the Business 24:15 Licensing and Future Plans 27:40 Maximizing Gym Marketing Strategies 27:57 The Power of Community Engagement 30:19 Training Youth Athletes: Building Foundations 31:13 Advanced Training Techniques for Athletes 34:52 The Evolution of Coaching and Business 36:15 Future Plans for Genesis Sports Performance 41:26 Personal Growth and New Ventures

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