Join me as I delve into a candid conversation with Paul, the president of the British and Irish Trading Alliance (BITA), on this episode of North Star Conversations. Explore how Paul's personal experiences led him to create a thriving network organization focused on trust, values, and the power of community. Discover insights into building meaningful connections and fostering an ecosystem of support and collaborat

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Video Chapters

00:00 - Introduction 00:43 - Paul Whitnell’s Journey: From Ireland to Founding BITA 03:16 - Building Values: Honesty, Transparency, Passion, and Delivery 05:02 - Creating a Culture, Not Just a Network 06:24 - The Power of Giving in Community 08:20 - What Makes BITA Different: People Who Help People 11:17 - Transforming Business Through ESG and Social Impact 14:13 - The Role of Knowledge Sharing and Mentorship 16:18 - The Birth and Legacy of BITA X (BITA’s Under-35s Initiative) 20:12 - Lessons from Board Membership and Personal Development 22:31 - Opportunities Beyond Business: Awards, Networks, and Recognition 24:16 - International Expansion: From BITA to the Business International Trading Alliance 26:25 - The Influence of Business Leaders and Patrons 29:00 - Evolving Vision and Sustainable Leadership 33:02 - Building Consistent, Values-Driven Chapters Worldwide 36:33 - The Importance of Listening and Investing in Others 37:51 - Turning Conversations Into Successful Business Ventures 39:35 - Secret Sauce: What Happens Between the Events 41:10 - The Challenge and Value of Living BITA’s Values 44:13 - Expanding Beyond Construction: Embracing New Industries 46:19 - Trust, Code of Conduct, and Community Growth 49:02 - The Power of Collective Action: Mellon Educate and Giving Back 50:21 - How to Join and Get Involved with BITA 50:52 - Final Reflections: Be Brave Early

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