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In today’s episode of Subscription Box Answers, we’re diving into one of the most crucial topics for subscription box owners — product differentiation.
If you think you can just put a random collection of products in a box and send it out… think again.
That might have worked back in 2018, but the subscription box market has evolved.
To succeed today, you need to make your box stand out.
Because if you don’t, you’ll be forced into a brutal price war — a race to the bottom.
That’s where product differentiation comes in.
When you get this right, you can stand out in the marketplace, attract loyal subscribers, and build a business that lasts.
In this episode, I’ll explain exactly how to do it .
5
66 ratings
In today’s episode of Subscription Box Answers, we’re diving into one of the most crucial topics for subscription box owners — product differentiation.
If you think you can just put a random collection of products in a box and send it out… think again.
That might have worked back in 2018, but the subscription box market has evolved.
To succeed today, you need to make your box stand out.
Because if you don’t, you’ll be forced into a brutal price war — a race to the bottom.
That’s where product differentiation comes in.
When you get this right, you can stand out in the marketplace, attract loyal subscribers, and build a business that lasts.
In this episode, I’ll explain exactly how to do it .
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