In this episode of the Unmistakable Creative, 25 year creative director and Mad Men co producer Josh Weltman who helped make Don Draper act and sound like a genius discusses his new book, Seducing strangers, and the art of persuasion through advertising. 

How Josh Discovered his artistic talent at an early age

The importance of finding the right teacher at the right time

Why creativity is an aversion to the way things are 

Why we miss moments when we experience flow  

Lessons from the making of Mad Men

Why there is no path for people who inclined to make their own

How we can shift the thinking in our educational system

The power of creative cross training 

The process of developing advertising campaigns

The 4 Key types of ads 

The two main reasons human beings communicate 

The Secrets of Seducing Strangers: How to Get People to Buy What You’re Selling 

I think that creativity is a pathological aversion to the status quo

Josh Weltman is a twenty five year veteran of the advertising business, a working creative director, co-producer, writer and artist.