The Unmistakable Creative Podcast

The Secrets of Seducing Strangers with Josh Weltman


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In this episode of the Unmistakable Creative, 25 year creative director and Mad Men co producer Josh Weltman who helped make Don Draper act and sound like a genius discusses his new book, Seducing strangers, and the art of persuasion through advertising. 


HIGHLIGHTS

  • How Josh Discovered his artistic talent at an early age
  • The importance of finding the right teacher at the right time
  • Why creativity is an aversion to the way things are 
  • Why we miss moments when we experience flow 
  • Lessons from the making of Mad Men
  • Why there is no path for people who inclined to make their own
  • How we can shift the thinking in our educational system
  • The power of creative cross training 
  • The process of developing advertising campaigns
  • The 4 Key types of ads 
  • The two main reasons human beings communicate 


Resources

The Secrets of Seducing Strangers: How to Get People to Buy What You’re Selling


Quotes

I think that creativity is a pathological aversion to the status quo

Josh Weltman is a twenty five year veteran of the advertising business, a working creative director, co-producer, writer and artist.

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The Unmistakable Creative PodcastBy Srinivas Rao

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