Guillaume launched his company in 2018 and just 3.5 years later, it was already valued at $150M. In this episode, we dig into the tactics he used to catapult his company into $20M ARR in such a short time.

In this episode, we cover:

(00:00) Introduction

(04:13) The Myth of Product-Led Growth

(10:08) Customer Acquisition and Inbound vs Outbound

(20:06) How Trust Fuels Growth

(23:50) Challenges to Community Building

(30:32) Writing the $150M Secret

(35:51) Turning down venture capitalist money for publicity

(43:41) Current Lemlist Marketing Tactics

(45:59) Getting Banned from LinkedIn

(49:55) Why Marketing Attribution and Branded Traffic Are BS

(1:01:00) The Secret to Making Great Hires

(1:07:29) Mentorship and Networking

Where to find Guillaume:

LinkedIn: https://www.linkedin.com/in/profit-led-growth/

Website: https://www.lempire.com/

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: https://x.com/timsoulo

Website: https://www.timsoulo.com/