In this episode, we sit down with the iconic *Laduma Ngxokolo*, founder of the globally celebrated fashion brand *MAXHOSA AFRICA*. From bold Xhosa-inspired knitwear to international acclaim, Laduma opens up about the *realities behind building a luxury fashion empire*.

We dive deep into:

- Fighting the **counterfeit market** and protecting original African designs

- The bold decision to position *MAXHOSA as a luxury brand* – and what justifies the price tag

- The intense process and *political red tape* of showcasing at *Paris Fashion Week*

- Expanding MAXHOSA into *new global markets* and navigating cultural and business dynamics

- Plus, we get Laduma’s take on *President Cyril Ramaphosa’s recent trip to the USA* and what it means for local brands like his

This is one for the visionaries, the designers, the entrepreneurs, and the dreamers.

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