Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint

Why You Need to Use Partially Gated Content - Day 20 of the 90-Day YouTube Sprint

In Day 20 of the 90-Day YouTube Sprint, Dan Saavedra from MergeYourData discusses the pros and cons of gated, ungated, and partially gated content. He provides insights into how partially gated content can offer the best of both worlds by providing value upfront and capturing leads for future engagement. This video is essential for marketing leaders and teams looking to optimize their content strategy through data-driven decisions.

00:00 Introduction and Day 20 Milestone

00:12 Why Use Partially Gated Content?

00:50 Who Should Care About This?

02:06 The Case for Gated Content

03:43 The Case for Ungated Content

05:03 Introducing Partially Gated Content

07:04 Benefits of Partially Gated Content

12:40 Practical Applications of Partially Gated Content

14:06 Key Takeaways and Final Thoughts

Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Handling Unattributed Conversions: Strategies and Insights | Day 19 of the Signal Analytics Sprint

Join Dan Saavedra from MergeYourData on Day 19 of the 90-day YouTube Sprint focused on Signal Analytics. In this episode, Dan addresses the significant issue of handling unattributed conversions—a challenge many organizations face due to changes in data privacy laws and technological shifts. Learn about fundamental setup steps, the importance of integrations, and how to set proper expectations. Dan also shares strategies for capturing key data points and using them effectively to improve marketing and sales efforts. Ideal for revenue-focused teams, this video delves into the complexities of attribution and provides actionable insights to navigate the evolving landscape.

00:00 Introduction to Unattributed Conversions

00:36 The Impact of Privacy Laws and Technological Changes

01:02 Challenges and Importance of Attribution 

04:47 Setting Up for Success: Integrations and Fundamentals

06:29 Optimizing UTMs, Funnels, and Forms

07:23 Adjusting Expectations in Modern Marketing

08:44 Demand Generation vs. Demand Capture

13:35 Strategies for Handling Unattributed Data

18:21 Third-Party Tools and Defined Funnels

21:01 Self-Reported Attribution and Final Thoughts

21:28 Conclusion and Next Steps

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Mastering the Logistics of Signal Analytics | Day 18 of the 90-Day YouTube Sprint

Join Dan Saavedra, the founder of MergeYourData, on Day 18 of the 90-Day YouTube Sprint as he delves into the logistics of signal analytics. Discover the step-by-step process necessary to effectively execute signal analytics from measuring financial metrics to integrating data into your CRM, and defining metrics for positive and negative signals. Learn how to optimize each stage of your sales funnel, automate impactful signals, and adapt your strategies to continuously improve your revenue goals. This video is essential for company leadership aiming to enhance their marketing and sales efficiency through data-driven insights. Don't forget to download the free Signal Constructor Workbook from the video description.

00:00 Introduction to Signal Analytics

01:01 Who Benefits from Signal Analytics?

01:53 Common Challenges in Data Utilization

02:34 The Power of Signal Analytics

03:47 Steps to Implement Signal Analytics

05:37 Setting Up Your Data Structure

06:50 Integrating Financial and Behavioral Data

07:57 Defining and Tracking Signals

10:24 Analyzing and Optimizing Signals

12:55 Automating and Modifying Strategies

14:14 Measuring and Revisiting Strategies

17:11 Conclusion and Final Thoughts

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Identifying and Fixing Sales Pipeline Leakage - Signal Analytics Series Day 17

Join Dan Saavedra on Day 17 of the 90-day YouTube Sprint on Signal Analytics. In this episode, Dan discusses how to identify and fix sales pipeline leakage, a critical issue that can waste money and hinder sales targets. He explains the importance of conversion rate data for each pipeline stage, breaking it down by various dimensions to pinpoint low-performing segments. Dan also covers the importance of focusing on the end of the sales funnel first to optimize resources effectively and ensure high conversion rates. A must-watch for sales leaders and rev ops teams looking to enhance their sales processes. Don't forget to like, comment, and subscribe for more insights!

00:00 Introduction to the 90-Day YouTube Sprint

00:06 Understanding Pipeline Leakage

00:24 About the Presenter and Company

00:50 Who Should Watch This Presentation

01:30 Symptoms of Pipeline Leakage

02:12 Steps to Solve Pipeline Leakage

02:25 Analyzing Conversion Rates

03:49 Breaking Down Data by Dimensions

05:06 Identifying and Addressing Low Performance

07:05 Optimizing the Funnel: Bottom-Up Approach

12:26 Conclusion and Next Steps

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

In Day 16 of the 90-day YouTube sprint on signal analytics, Dan Saavedra, the founder of MergeYourData, discusses small marketing changes that can lead to significant results. Focusing on the Pareto principle, Dan emphasizes the importance of identifying the 20% of efforts that yield 80% of outcomes. The video covers common data challenges faced by marketing teams, especially within small to mid-size B2B companies, and introduces practical steps to refine paid search campaigns using HubSpot. Key topics include analyzing contacts by original and latest sources, calculating return on ad spend, and reallocating budget to high-performing areas. Dan also touches on the limitations of HubSpot's native reporting and how to circumvent these issues for better accuracy and ROI assessment. Finally, Dan encourages incremental changes to ensure positive impact on revenue before making broader budget reallocation decisions. The upcoming video will tackle pain points for sales leaders.

00:00 Introduction to the 90-Day YouTube Sprint

00:06 Understanding the Impact of Small Marketing Changes

00:53 Who Benefits from This Video

02:15 Common Marketing Data Challenges

02:50 Focusing on Paid Search Campaigns

04:20 HubSpot Specific Solutions

04:55 Analyzing Paid Search Data

09:45 Calculating ROI and Customer Acquisition Costs

10:41 Incremental Changes and Budget Reallocation

12:08 Conclusion and Next Steps

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Introducing the B2B Signal Constructor Tool | Free Resource

In Day 15 of the 90-day YouTube sprint on signal analytics, Dan Saavedra from MergeYourData introduces the B2B Signal Constructor Tool, a powerful free resource designed to transform data into actionable insights. This tool helps businesses align metrics with multiple dimensions to create compelling, data-driven stories, and make informed decisions to achieve sales and marketing goals. Dan provides a thorough walkthrough of the tool, emphasizing its utility for sales, marketing, and leadership teams. Get access to this invaluable resource by following the link in the video description.

00:00 Introduction to the B2B Signal Constructor Tool

02:14 Understanding the Importance of Metrics and Dashboards

05:06 Diving into the Metrics Table

06:38 Exploring Dimensions and Actions

10:34 Constructing Signals for Effective Action

15:13 How to Access and Use the Tool

15:33 Conclusion and Next Steps

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Handling Longer B2B Sales Cycles with Signal Analytics | Day 14 of 90-Day YouTube Sprint

Dan Saavedra from MergeYourData discusses strategies for handling longer B2B sales cycles, a trend observed since the end of 2023. Learn how to use signal analytics to focus on the best prospects, improve timing, and enhance relevance, leading to shorter sales cycles, increased revenue, and maintaining profitability. Dan emphasizes the importance of recognizing data signals—negative, neutral, and positive—and implementing them to streamline sales and marketing efforts. This video is highly relevant for sales, revenue operations, and marketing leadership teams aiming for effective sales processes and achieving revenue targets.

00:00 Introduction to the 90-Day YouTube Sprint

00:11 Understanding Longer B2B Sales Cycles

01:15 Who Should Care About Sales Cycle Length

01:55 Implications of Longer Sales Cycles

03:59 Strategies to Shorten Sales Cycles

05:07 Implementing Signal Analytics

05:24 Types of Signals: Negative, Neutral, and Positive

 06:34 Using Data Points to Identify High-Probability Prospects

07:59 Capturing and Utilizing Multithreaded Efforts

09:21 Updating Communications Based on Signals

 12:16 Conclusion and Call to Action

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Original YouTube video: https://youtu.be/n3xqKcIH13g

Actively Preventing Customer Churn: Leveraging Signal Analytics | Day 13 of 90

In this episode of our 90-day YouTube sprint on single analytics, Dan Saavedra, founder of MergeYourData, delves into strategies for actively preventing customer churn using signal analytics. Targeted at revenue operations, customer success, and operations leadership, the video covers the importance of maintaining active customer relationships, the fundamentals of providing value, timely support, and how to use KPIs, product usage data, and intent data to monitor and prevent churn. Dan also explains the critical metric of net revenue retention and offers actionable insights to improve customer retention and business growth using CRM systems.

00:00 Introduction to Merger Data and Preventing Churn

00:24 Understanding the Audience and Importance of Churn Prevention

03:00 Fundamentals of Customer Success

05:39 Net Revenue Retention Explained

07:47 Leveraging Signal Analytics

07:52 Customer KPI Tracking

08:34 Product Usage Data Insights

10:40 Intent Data and Proactive Communication

13:25 Analyzing and Automating Signals

14:28 Conclusion and Next Steps

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Original YouTube video: https://youtu.be/YYbJCFCNPko

Attribution vs. Signals: Comparing Methods for Better Marketing Insights | Day 12 of 90-Day YouTube Sprint

In Day 12 of the 90-Day YouTube Sprint, Dan Saavedra of MergeYourData discusses the evolving debate between attribution and signals in marketing analytics. He explores the strengths and limitations of both methods, revealing how they can be used together to improve customer journey mapping, conversion rates, and marketing efficiency. Ideal for teams involved in revenue operations, marketing, or sales, this video aims to enhance data-driven decision-making by clarifying when to use attribution or signals for optimal results.

00:00 Introduction to Attribution vs. Signals

01:06 Who Should Watch This Video

03:11 Understanding Attribution

05:34 Limitations of Attribution

06:44 Introduction to Signals

11:32 Comparing Attribution and Signals

13:47 Practical Tips and Conclusion

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Dan from MergeYourData goes on a 90 Day YouTube Sprint. Publishing 1 video per day based around Signal Analytics. We offer our insights and strategies that are most useful for our clients and in our work.

Day 11: Signal Analytics Case Study - Boosting Revenue for Dineline

Join Dan Saavedra from MergeYourData on day 11 of the 90-day YouTube sprint covering signal analytics. In this episode, Dan presents a detailed case study on Dineline, a client whose revenue grew 2x over two years. The video explains how implementing data foundations in HubSpot, identifying key signals, and making data-driven decisions improved their customer acquisition and sales performance. Watch to learn the six-step process used to enhance the efficiency and growth of businesses, supported by other success stories from Deka Lash and CoverTree. Subscribe for more insights and resources.

00:00 Introduction to the YouTube Sprint

00:07 Case Study: Dineline's Revenue Growth

00:52 Challenges Faced by Dineline

02:16 Implementing the Solution: Six Steps

04:48 Results and Success Metrics

06:17 Additional Client Success Stories

08:33 Conclusion and Call to Action