Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint

Book a call with the team here: https://www.mergeyourdata.com/book-a-discovery-call

Day 30 Milestone Review: 90-Day YouTube Sprint on Signal Analytics

Join Dan Saavedra, founder of MergeYourData, as he reviews the first milestone of a 90-day YouTube sprint on signal analytics. In this video, Dan discusses the progress and initial results from their YouTube content experiment, which aims to capitalize on YouTube as a potential new channel for their signal analytics consulting firm. Highlights include client success stories, growth metrics, and the multi-channel strategy being implemented. Learn about the wins, challenges, and next steps for the remaining 60 days of the sprint.

00:00 Introduction and Milestone Announcement

00:41 About the Presenter and Company

01:09 Client Results and Success Stories

02:32 30-Day YouTube Sprint Timeline

05:59 Initial Results and Insights

10:25 Challenges and Future Plans

12:18 Next Steps and Viewer Engagement

13:34 Conclusion and Upcoming Content

Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint

Book a call with the team here: https://www.mergeyourdata.com/book-a-discovery-call

Link to Study - https://faculty.fuqua.duke.edu/cmosurveyresults/The_CMO_Survey-Highlights%20and%20Insights%20Report-Spring_2024.pdf

Day 29 of 90: Using Signal Analytics to Boost Company Performance

Join Dan Saavedra from MergeYourData on Day 29 of the 90-day YouTube sprint as he dives into a CMO survey that outlines the differences in marketing strategies between performing and underperforming companies. Learn how signal analytics can address these differences by providing actionable insights from the data collected, ultimately leading to increased efficiency and revenue growth. Dan shares real examples of clients who have seen success through signal analytics and discusses the importance of differentiation, go-to-market capabilities, and talent in achieving market growth.

00:00 Introduction to the 90-Day YouTube Sprint

00:08 Overview of Marketing Differences in Companies

01:03 Introduction to MergerData and Signal Analytics

01:22 Case Studies: Success with Signal Analytics

03:30 Who Should Watch This Presentation?

04:33 CMO Survey Insights

06:51 Addressing Key Marketing Challenges with Signal Analytics

13:50 Conclusion and Next Steps

Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint

Book a call with the team here: https://www.mergeyourdata.com/book-a-discovery-call

Day 28 of 90: Uncovering the Power of Expansion Signals in Signal Analytics

Join Dan Saavedra from MergeYourData on Day 28 of the YouTube Sprint as he delves into the compelling topic of expansion signals. Learn why retaining and expanding existing clients is crucial for revenue growth, illustrated with real client data and case studies. This episode is geared towards sales leaders, customer success leaders, and marketing leaders, offering insights into identifying key expansion signals across services, software, and physical products. Discover how to automate these processes and effectively use CRM tools to capitalize on new opportunities. Don't miss out on actionable strategies to elevate your client relationships and drive impressive results!

00:00 Introduction to Day 28 of YouTube Sprint

00:08 Understanding Expansion Signals

01:04 Real Client Success Story

02:48 Who Should Watch This Video

03:24 Why Focus on Expansion

03:58 Key Expansion Strategies

05:01 Identifying Expansion Signals

09:31 Expansion Signals for Service-Based Businesses

13:53 Expansion Signals for Software Products

16:11 Expansion Signals for Physical Products

21:21 Actions to Take for Expansion Opportunities

24:31 Marketing's Role in Expansion

26:19 Conclusion and Next Steps

Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint

Book a call with the team here: https://www.mergeyourdata.com/book-a-discovery-call

Boost Sales Efficiency: The Key to Increasing Win Rates with Signal Analytics

Join Dan Saavedra on day 27 of the 90-day YouTube sprint on signal analytics as he discusses the importance of timing in sales processes. Learn how focusing on strategic timing rather than speed can drastically improve win rates and revenue without increasing the number of opportunities. Dan shares real client data to illustrate the success of signal analytics, highlighting how it helps sales leaders and revenue operations teams optimize their strategies. Discover why building relationships and pacing interactions are crucial for closing more deals efficiently.

00:00 Introduction to MergeYourData and Signal Analytics 

00:27 Impact of Speed on Sales Win Rates

00:43 About Dan Saavedra and MergeYourData

01:05 Client Success Stories with Signal Analytics

02:24 Who Benefits from Signal Analytics?

03:10 The Importance of Timing in Sales

04:44 Analyzing Real Data for Better Sales Outcomes

05:08 Understanding Lead Scores and Data Points

05:42 Bucket Analysis for Sales Cycles

08:07 Identifying and Addressing Sales Process Issues

10:53 Conclusion and Next Steps

Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint

Book a call with the team here: https://www.mergeyourdata.com/book-a-discovery-call

Signal Analytics Lead Scores Part 4: Real Client Results and Favorite Examples

In Day 26 of our 90-day YouTube sprint on signal analytics, we dive into Part 4 of Lead Scores, showcasing our favorite examples with real client results. Learn how signal analytics can drive better sales efficiency and higher revenues with detailed examples and a final look at our preferred lead score methods. Discover the impact of effective lead scoring systems and how to implement them for optimized sales and marketing strategies. 

00:00 Introduction to Day 26 of the YouTube Sprint

00:14 Overview of Lead Scores and Examples

00:54 Who Am I?

01:16 Real Client Results with Signal Analytics

02:49 Target Audience for Lead Scores

03:12 Importance of Accurate Lead Scores

04:16 Example 3: Weighted and Unweighted Lead Scores

07:18 Example 4: Dimensional Categories and Auto Qualification

13:22 Bonus Example: Simplified Lead Scores

17:30 Conclusion and Next Steps

Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint

Book a call with the team here: https://www.mergeyourdata.com/book-a-discovery-call

Understanding Lead Scores: Practical Examples & Best Practices | Day 25 YouTube Sprint

Welcome to day 25 of our 90-day YouTube sprint on single analytics! In this episode, we delve into practical examples of lead scores, continuing from our previous discussions on their key components. We provide an in-depth look at how different categories of lead scores (conversion probability, pain point fit, content engagement, and recency of engagement) can enhance your team's efficiency and improve conversion rates. Learn why accurate lead scores are pivotal for efficient campaigns, better budget allocation, and accurate business projections. We also discuss the importance of data-backed evidence for scoring and share two examples of lead scoring methods: a weighted score for each category and an even-weighted score system. Engage with the content, share in your company chat, and book a call for personalized assistance. Stay tuned for part four where we cover the final lead score examples.

00:00 Introduction to Lead Scores 00:43 Podcast Announcement

01:45 Importance of Accurate Lead Scores

05:26 Scoring Scale and Criteria

08:21 Example 1: Weighted Scores

13:17 Example 2: Non-Weighted Scores

19:28 Conclusion and Next Steps

Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Unpacking Lead Scores: Ingredients for Effective Analytics | Day 24 of 90-Day YouTube Sprint

Join Dan Saavedra from MergeYourData on day 24 of the 90-day YouTube sprint focusing on single analytics. In this episode, Dan delves deeper into lead scores, discussing the specific ingredients and data points that contribute to effective lead score calculations. This video is aimed at leadership, marketing, sales, and rev ops teams, diving into categories like position, insight, engagement history, behavior, and time. Dan explains the importance of selecting the right data points and measurements to create meaningful lead scores, which can then guide strategic actions. Stay tuned for part 3, which will feature practical examples.

00:00 Introduction to Lead Scores

00:28 Who is This Video For?

01:18 Understanding Lead Score Ingredients

03:53 Position-Based Ingredients

07:22 Insight-Based Ingredients

09:53 Behavior-Based Ingredients

12:20 Time-Based Ingredients

14:46 Combining Ingredients for Effective Lead Scores

15:58 Conclusion and Next Steps

Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Understanding Lead Scores in Signal Analytics: A Deep Dive

Join Dan Saavedra from MergeYourData on day 23 of the 90-day YouTube sprint on signal analytics. In this episode, we explore the concept of lead scores, their importance in marketing, and how they integrate into the signal analytics framework. We discuss categorizing and building lead scores, their role in improving timing, relevancy, and messaging, and their impact on revenue. Dan also covers four main categories of lead scores: time, position, behavior, and insight, and explains how to use these categories effectively. Lead scores are discussed as part of a larger picture of signal analytics, alongside attribution, unit economics, and conversion optimization.

00:00 Introduction to Lead Scores

00:10 Understanding Lead Scores

01:02 Relevance of Lead Scores for Leadership

01:37 Benefits of Using Lead Scores

02:15 Analyzing Lead Scores

03:38 Categories of Lead Scores

05:34 Integrating Lead Scores with Signal Analytics

06:32 Approaches to Lead Scoring

09:41 Advanced Lead Scoring Techniques

12:05 Conclusion and Next Steps

Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Understanding Signal Analytics: Beyond the Basics (Day 22 of the 90-Day YouTube Sprint)

Join Dan Saavedra from MergeYourData on day 22 of the 90-day YouTube sprint as he delves deeper into the world of signal analytics. In this episode, Dan explores a comprehensive graphic to discuss the four key aspects of signal analytics: attribution, unit economics, dimensional data, and conversion optimization. He also presents two metaphors to illustrate the importance of setting up a strong foundation and using signal analytics as a roadmap for business success. Don’t miss out on expert insights into optimizing revenue growth and achieving your business goals with accurate data signals.

00:00 Introduction to Signal Analytics

00:48 Deep Dive into Signal Analytics Graphic

01:35 Understanding Attribution and Unit Economics

02:38 Exploring Dimensional Data

04:08 Conversion Optimization Insights

05:54 Building a Foundation for Signal Analytics

14:07 Signal Analytics as a Map

17:11 Conclusion and Next Steps

Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

How Signal Analytics Solved a $1M Ad Mischarge

In this episode, Dan Saavedra from MergeYourData dives into a fascinating case study on how signal analytics helped rectify a $1 million mischarge over a 12-month period from an ad platform. Learn how signal analytics can reveal misattributions and optimize your marketing spend. With insights on how tracking errors were detected and corrected, this video is a must-watch for marketing and revenue operations leaders facing attribution issues and looking to improve their ROI on advertising spends. Discover the step-by-step process that led to this significant finding and how similar strategies can benefit your business. Also featured are other success stories of signal analytics, highlighting increased close rates, reversed negative trends, and remarkable revenue growth.

00:00 Introduction to Signal Analytics

00:31 About the Speaker and Company

01:02 Target Audience and Relevance

01:31 Case Study Overview

04:04 Identifying the Issue

05:30 Deep Dive into the Problem

06:57 Discovering the Root Cause

08:02 Resolution and Results

10:24 Importance of Signal Analytics

12:03 Additional Success Stories

15:33 Conclusion and Next Steps