Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Dan from MergeYourData goes on a 90 Day YouTube Sprint. Publishing 1 video per day based around Signal Analytics. We offer our insights and strategies that are most useful for our clients and in our work.

Optimizing Signal Analytics for B2B Companies | Day 10 of the 90-Day YouTube Sprint

Join Dan Saavedra from MergeYourData on day 10 of the 90-day YouTube sprint, where he delves into the importance of allocating effort into signal analytics, specifically for B2B companies. Dan discusses considerations for rev ops, marketing, and sales leadership, aiming to help organizations with limited resources achieve clarity through signal analytics without falling into the trap of resource-heavy data projects. He outlines different strategies based on company size and budget, the significance of reliable data infrastructure, and the necessity of stakeholder involvement. Tune in to understand how to effectively utilize signals to guide strategy and drive company growth.

00:00 Introduction to the 90-Day YouTube Sprint

00:09 Understanding the Importance of Signals for B2B Companies

01:16 Who Should Watch This Video?

01:59 Why Signals Matter for Resource-Limited Companies

03:42 The Pareto Principle in Signal Analytics

04:16 Defining Company Size and Its Impact on Signals

10:24 Evaluating Your Data Infrastructure

12:14 Budget Considerations for Signal Implementation

12:52 Stakeholder Involvement in Signal Analytics

14:24 Should You Do Signal Analytics?

17:25 Depth of Signals Based on Company Size

23:33 Conclusion and Next Steps

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Dan from MergeYourData goes on a 90 Day YouTube Sprint. Publishing 1 video per day based around Signal Analytics. We offer our insights and strategies that are most useful for our clients and in our work.

Understanding Types of Prospect Signals | 90-Day YouTube Sprint - Day 9

Join Dan Saavedra, founder of MergerYourData, on Day 9 of the 90-day YouTube sprint on signal analytics. In this episode, Dan delves into the various types of prospect signals—first, second, and third-party signals, as well as observed, calculated, extrapolated, and situational signals. Learn how to effectively categorize and utilize these signals to understand the customer journey, improve your marketing, sales, and RevOps efforts, and drive actionable insights for your organization. Capture these signals, feed them into your CRM, and leverage them for better decision-making. Don't miss the next episode featuring a real-life case story of signal analytics in action!

00:00 Introduction to the 90-Day YouTube Sprint

00:54 Who Will Benefit from This Series?

01:43 Why Learn About Prospect Signals?

03:37 Understanding First, Second, and Third Party Signals

07:36 Categorizing Signals: Observed, Calculated, Extrapolated, and Situational

11:10 Summarizing Signal Types and Their Applications

13:35 Implementing Signal Data in Your CRM

14:13 Conclusion and Next Steps

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Dan from MergeYourData goes on a 90 Day YouTube Sprint. Publishing 1 video per day based around Signal Analytics. We offer our insights and strategies that are most useful for our clients and in our work.

Day 8: Reopening Closed Lost Deals with Signal Analytics | 90 Day YouTube Sprint

In this episode, Dan Saavedra from MergeYourData walks you through the process of identifying and reopening closed lost deals using signal analytics. Learn about different types of signals—first-party, second-party, and third-party—that can help you recognize when a previously lost deal might become a viable opportunity again. Dan explains how these signals can be tracked and utilized to enhance your sales strategy, ensuring you focus on high-potential prospects without wasting resources on non-viable leads. Ideal for sales executives and revenue operations teams looking to increase revenue by efficiently revisiting past prospects.

00:00 Introduction to the 90-Day YouTube Sprint

00:10 Identifying Close Lost Deals to Reopen

01:51 Why Reopen Closed Lost Deals?

03:47 Types of Signals to Track

06:24 Using Signal Analytics Effectively

09:50 Intent Signals and Their Importance

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Dan from MergeYourData goes on a 90 Day YouTube Sprint. Publishing 1 video per day based around Signal Analytics. We offer our insights and strategies that are most useful for our clients and in our work.

In Day 7 of the 90 Day YouTube Sprint on Dan Saavedra for MergeYourData, Dan explores the problems that signal analytics can solve for marketing, sales, and revenue operations (RevOps) teams. He discusses common challenges like inefficient campaigns, the inability to measure experimental results, wasting time on unconvertible leads, missing triggers for high-signal prospects, and leaking revenue across the customer lifecycle. With over 12 years of experience in data, Dan provides actionable insights to help executives and their teams improve their performance using signal analytics.

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00:00 Introduction and Day 7 Overview

00:35 Who is Dan Saavedra?

01:01 Target Audience and Relevance

02:13 Marketing Problems Solved by Signal Analytics

05:12 Sales Problems Solved by Signal Analytics

08:36 Rev Ops Problems Solved by Signal Analytics

12:42 Simplifying and Sharing Signal Analytics

14:43 Long-Term Wins and Final Thoughts

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Dan from MergeYourData goes on a 90 Day YouTube Sprint. Publishing 1 video per day based around Signal Analytics. We offer our insights and strategies that are most useful for our clients and in our work.

Day 5 of 90 of the YouTube Sprint I'm Stressed About Cutting a Marketing Campaign. How Can I Be Sure?

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00:00 Introduction to the 90-Day YouTube Sprint

00:19 Understanding the Stress of Cutting Marketing Campaigns

01:06 About Dan Saavedra and Merger Data

01:37 Challenges Faced by Different Roles in Marketing

04:29 The Importance of Knowing Your Signals

06:07 Incremental Cutting and Measuring Impact

08:48 Common Campaigns to Cut for B2B Companies

11:34 Replacing Cut Campaigns with New Experiments

13:48 Conclusion and Next Steps

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Dan from MergeYourData goes on a 90 Day YouTube Sprint. Publishing 1 video per day based around Signal Analytics. We offer our insights and strategies that are most useful for our clients and in our work.

How New Marketing Executives Can Make an Immediate Impact | Day 6 of 90-Day YouTube Sprint

In this video, Dan Saavedra from MergeYourData discusses strategies for new marketing executives to make a rapid impact in their roles. He emphasizes the importance of obtaining quick wins, filtering positive signals from data, and breaking down metrics by initiatives and account characteristics. Dan also covers the significance of financial metrics, doubling down on effective strategies, and involving the company in marketing efforts.

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00:00 Introduction and Day 6 Overview

00:17 Making an Impact as a New Marketing Executive

00:46 About Dan and Merger Data

02:37 Identifying Positive Signals

03:13 Analyzing Data for Effective Targeting

05:06 Financial Metrics and Doubling Down

06:45 Sharing Success and Measuring Impact

08:08 Long-Term Wins and Company Involvement

11:36 Summary and Next Steps

12:10 Conclusion and Call to Actio

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team www.mergeyourdata.com 

Dan from MergeYourData goes on a 90 Day YouTube Sprint. Publishing 1 video per day based around Signal Analytics. We offer our insights and strategies that are most useful for our clients and in our work.

Day 4 of 90 of the YouTube Sprint

Our Marketing Strategies Aren't Working Any More… Now What?

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00:00 Introduction to the 90-Day YouTube Sprint

00:11 The Problem with Current Marketing Strategies

01:51 Who Should Care About This Issue?

02:21 Steps to Improve Marketing Efficiency

05:07 Understanding and Utilizing Signals

07:12 Expected Outcomes and Adjustments

09:18 Conclusion and Next Steps

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

Dan from MergeYourData goes on a 90 Day YouTube Sprint. Publishing 1 video per day based around Signal Analytics. We offer our insights and strategies that are most useful for our clients and in our work.

Day 3 of 90 of the YouTube Sprint - What are Signals?

Figure out how Signals can double your revenue in a year: https://www.mergeyourdata.com 

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00:00 Introduction to the 90-Day YouTube Sprint

00:12 What Are Signals?

00:39 Why Signals Matter

01:45 Defining Signals in Marketing and Sales

03:05 Historical Context of Signals

04:12 Evolution of Signals in Marketing and Sales

06:58 Marketing and Sales Signals

08:53 Conclusion and Next Steps

Reducing CAC in Tough Economic Times: Leveraging Data & Signal Analytics

In this second video of the 90-day YouTube sprint, Dan Saavedra, founder of MergeYourData, explores how businesses can lower their Customer Acquisition Costs (CAC) amidst challenging economic conditions. He explains the importance of CAC, provides a formula from the Corporate Finance Institute, and emphasizes focusing on signal analytics to identify key data points driving the majority of results. Dan also discusses the Pareto principle and its application to customer acquisition, stressing the necessity of leveraging data to minimize expenses and enhance profit. The upcoming videos will delve deeper into understanding marketing and sales signals. 

Book a call with the team here: www.mergeyourdata.com

00:00 Introduction to the 90-Day YouTube Sprint

00:27 Understanding Customer Acquisition Costs (CAC)

01:48 Why Reducing CAC Matters

03:54 Calculating CAC: The Formula

04:54 Strategies to Reduce CAC

05:36 Leveraging Signal Analytics

06:19 The Pareto Principle in Action

08:05 Practical Applications and Examples

11:37 Steps to Implementing Signal Analytics

12:22 Conclusion and Next Steps

This is episode 1 of 90 to kick off a 90 day dive into every possible thing you can achieve with Signal Analytics. Increased close rates, higher marekting conversion rates, growing revenue, improved revenue efficiency, and more.

Get an email and quick summary every time a video is released: https://data.mergeyourdata.com/90-day-youtube-sprint

Dan from MergeYourData goes on a 90 Day YouTube Sprint. Publishing 1 video per day based around Signal Analytics. We offer our insights and strategies that are most useful for our clients and in our work.