Real Talk with Leigh Brown

The Silent Data War in Real Estate and How Agents Can Win with Robert Arauco


Listen Later

Zillow says you're their client, but did you ever agree to that?

In today's episode, Robert Arauco pulls back the curtain on how real estate data is being sliced, sold, repackaged, and leveraged against both consumers and REALTORS®. He and Leigh dig into what agents must understand about the new data battlefield, how to protect your clients' privacy, and why owning your tech is the new competitive edge.

Key takeaways to listen for

  • One simple habit to use the tech you already pay for
  • The problem with Zillow, Redfin, and who owns your clicks
  • Can AI follow Fair Housing rules and who's training it?
  • How to reframe the "I already use Zillow" conversation
  • What happens to MLS data if the industry fractures?

Resources mentioned in this episode

  • AI Will Never Replace a Great Negotiator with Tim Burrell

If you want to see what consumer-trusted, agent-protected tech looks like in the real world, download Leigh's One Community Real Estate® app here: 👉 https://qrco.de/onecommunity

Or, if you're an agent ready to build your own branded, data-safe mobile app, book a call with Robert for a special 30% discount using this link: 👉 https://calendly.com/homestackapps/your-real-estate-app-intro-zoom-lb

About Robert Arauco

Robert Arauco is the Executive Vice-President of Sales at HomeStack, a tech company empowering real estate agents with customizable mobile apps. With a background in digital marketing and a passion for privacy-first solutions, Robert helps agents build stronger client relationships through branded tech tools that prioritize data protection, personalization, and modern communication.

Connect with Robert

  • Website: HomeStack
  • Instagram: @hancho08 | @homestackapps
  • LinkedIn: Robert Arauco | HomeStack
  • YouTube: HomeStack
  • Facebook: HomeStack
  • Email: [email protected]
  • Contact Number: (949) 357-0454

Connect with Leigh

Please subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown.

...more
View all episodesView all episodes
Download on the App Store

Real Talk with Leigh BrownBy Leigh Brown

  • 5
  • 5
  • 5
  • 5
  • 5

5

163 ratings


More shows like Real Talk with Leigh Brown

View all
Real Estate Training & Coaching School by Tim & Julie Harris - Real Estate Success Coaches

Real Estate Training & Coaching School

694 Listeners

Real Estate Rockstars Podcast by Aaron Amuchastegui

Real Estate Rockstars Podcast

879 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,579 Listeners

The Tom Ferry Podcast Experience by Tom Ferry

The Tom Ferry Podcast Experience

1,114 Listeners

It's a Good Life by Brian Buffini

It's a Good Life

2,519 Listeners

The ONE Thing by Keller Podcast Network

The ONE Thing

1,110 Listeners

Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents by D.J. Paris

Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

275 Listeners

Ninja Selling Podcast by Ninja Selling

Ninja Selling Podcast

324 Listeners

DarrenDaily On-Demand by Darren Hardy LLC

DarrenDaily On-Demand

1,735 Listeners

Massive Agent Podcast by Dustin Brohm

Massive Agent Podcast

339 Listeners

Hustle Humbly Podcast by Alissa Jenkins & Katy Caldwell

Hustle Humbly Podcast

894 Listeners

Real Estate Rookie by BiggerPockets

Real Estate Rookie

1,830 Listeners

HousingWire Daily by HousingWire

HousingWire Daily

171 Listeners

The BetterLife Podcast by Brandon Turner and Cam Cathcart

The BetterLife Podcast

851 Listeners

The Millionaire Real Estate Agent | The MREA Podcast by Keller Podcast Network

The Millionaire Real Estate Agent | The MREA Podcast

393 Listeners