Hotel owners have their hands full with choosing the appropriate operating model, ensuring their properties are being run efficiently and effectively, and remaining innovative and thoughtful. Doing all of this in an increasingly complex environment can be challenging. Some will need the major brand chains' help, some won't.
This Analyst Session discusses operating and branding strategies for hotel owners in today's environment. It serves as a supplement to our Skift Research Report, A Deep Dive Into Operating & Branding Strategies for Hotel Owners. We review different ownership operating models and the pros and cons of each, the benefits of brand affiliation versus non-affiliation, and our proprietary Brand Matrix which ranks the seven major brand chains according to 13 key quantitative metrics. We also provide our expectations for distribution costs, management contract terms, soft brands, non-branded operators, and independent hotels.
What You'll Learn From This Podcast
The advantages and disadvantages of different ownership operating modelsKey considerations when entering into management and franchise agreementsAn overview of the hotel industry in terms of branded versus non-branded and managed versus franchised versus owned propertiesWhy the large brands have increasingly shifted to asset lightThe benefits of brand affiliationHow consolidation has negatively impacted hotel ownersExamples of when to remain independent versus affiliate with a brandAn overview of Skift Research’s proprietary Brand Matrix ranking seven major brand chainsSkift Research’s expectations for distribution costs, management contract terms, soft brands, non-branded operators, and independentsGet more travel insights with Skift Research. Subscription information at research.skift.com