The Small Business Big Marketing Podcast with Tim Reid

Pop-up store expert Michelle Young, chats with Tim Reid about the key factors that make for a successful pop-up store, which businesses are best suited to pop-ups and what the future of retail looks like.

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Founder of the iconic Jelly Sandal, Ben Nothling, chats to Tim Reid about building a multi-million dollar business, the power of celebrity endorsement and the motivation he gets from working alongside his wife.

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Four years ago, Jason Clark closed the door on a failed fitness franchise, kissing $400,000 good-bye. On that same day, his wife gave birth to their second child. Four years on and Jason’s never been happier, thanks to a smart business decision, some clever marketing, and (most-importantly) four words uttered by his exhausted wife! It’s a tell-all episode 506 of The (award-winning) Small Business Big Marketing podcast.

A little bit more about Perform-360’s Jason Clark

Jason Clarke has been a personal trainer for 25 years. And like many PT’s he dreamt of one day owning his own business. Well, four years ago, that dream became a nightmare, when Jason lost $400K of his parent’s money in a failed fitness franchise, whilst his wife was giving birth to their second child! Wait until you hear the advice she gave him that led to where he is now - the proud founder of a new fitness concept in Brisbane called Perform-360, that this year will turn over seven figures. This is such a great story of business determination, or as Jason puts it “an expensive MBA!” So let’s go and hear how he did it, and what role marketing played in this incredible turnaround. We start off with Jason describing the time, 4 years ago, when he lost $400K on a failed fitness franchise ...

Timbo's Top 3 Attention Grabbers from Timbo’s chat with Perform-360’s Jason Clark

1. First and foremost, I love the courage Jason showed in getting back on the horse and starting another business after dropping $400K.
   
   
2. I love his advice to avoid bright, shiny objects. This applies to life in general!
   
   
3. I love his advice around learning the ins and outs of Facebook. Be sure to check out this recent chat I had with Facebook expert Cham Tang of Authentic Education.

Links & resources mentioned in episode 506

Perform-360's official website

Join the Small Business Big Marketing Tribe on Facebook

Other episodes with other business owners in the fitness / wellness industry:

Interview with Michelle Bridges (Motivation)

Interview with Ray Good (Mindfulness)

Interview with Tom O’Toole of Beechworth Bakery (Happiness)

Last week's episode -  How a friend’s death inspired a global movement (& business) with 100 things’ Sebastian Terry

This week's Monster Prize Draw winner

Daniel Sapsead of Sales Nomad

Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below.

Timbo Reid

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100 Things founder Sebastian Terry is on a mission to tick 100 things off a list he wrote the day after his best friend died. Little did he know that that list would change everything, not the least of which was creating a global movement. It’s a ridiculously inspiring episode 505 of The (award-winning) Small Business Big Marketing podcast.

A little bit more about 100 Things Sebastian Terry

100 Things founder Sebastian Terry was inspired by the death of his close mate, to ask himself one simple question … “Am I happy?” The answer was “No!”, so he created a list of 100 things that he hoped would help him find happiness. Ten years on, Sebastian could never have imagined the impact that list has had on himself and hundreds of thousands of others. But amazingly, it wasn’t until he’d ticked off 72 things that life really changed. This starter of a global movement is now the star of his own TV show, a published author, a sought-after keynote speaker, and although he’d deny it … an absolute saver of lives. I know you’re going to love this chat as we explore how 100 Things became a global movement, how he’s commercialised it, and the role marketing has played in building the brand. I started off by asking Sebastian to describe his life prior to his best friend dying ...

Timbo's Top 3 Attention Grabbers from Timbo’s chat with 100 Things Sebastian Terry

1. Stop for a moment and acknowledge just how capable you really are.
   
   
2. Ask how you can be of service … amazing things will happen.
   
   
3. Identify where you’re unhappy in your business … then do something about it. Now!

Links & resources mentioned in episode 505

Sebastian Terry's official 100 Things website

Sebastian Terry's list of 100 things

Interview with Dentist Padi Lund

Join the Small Business Big Marketing Tribe on Facebook

Other episodes that include interviews with inspiring business owners (that pretty much covers every single one of my guests!):

Interview with Outland Denim's James Bartle

Interview with door-to-door salesman Chandler Smith

Interview with outdoor adventurer James Castrission

Last week's episode -  6 proven small business marketing strategies that helped generate $25M revenue with Authentic Education's Cham Tang.

This week's Monster Prize Draw winner

Underground service locator Ben Minutoli of Geelong Cable Locations

Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below.

Timbo Reid

Support the show: https://www.patreon.com/marketingpodcast

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In 10 years, today’s guest has turned a $2M marketing spend into $25M in revenue. Ka-ching! And he joins us to share 6 proven marketing strategies for small business that helped him get there. It’s a chin-scratching episode 504 of The (award-winning) Small Business Big Marketing podcast.

Cham Tang is the co-founder of Authentic Education, a multi-million dollar training company that specialises in helping business owners take back control of their marketing. Sounds like a good idea for a podcast! Since launching in 2010, Cham has spent $2M on marketing that’s generated $25M in revenues. Plus his business was selected by BRW Magazine as a BRW Fast 100 Company not once, but twice. No mean feat! Today Cham’s here to share 6 proven marketing strategies that are working for his business right now, in the middle of this global crisis we’re all battling to navigate our way through.  In fact, despite Authentic Education historically being a live event business, it’s actually thriving, with profit margins increasing by 25%, plus Cham’s managed to keep all 15 staff on with full pay and full hours.

Cham Tang of Authentic Education's 6 proven small business marketing strategies

1. Use video as an education tool for all three stages of your marketing funnel (awareness, consideration, conversion).
2. Be the face of your business.
3. Create evergreen marketing and sales funnels.
4. Accept that Facebook ads are cheaper.
5. Create a SMS marketing strategy.
6. Focus on what matters in your business.

Timbo's Top 3 Attention Grabbers from his chat with Authentic Education's Cham Tang

1. I loved Cham’s mindset around using Zoom for all three stages of the marketing funnel. How can your business take advantage of video?
2. I love Cham’s use of SMS marketing. I gotta say, my phone is the place where I receive the least amount of marketing.
3. I love Cham’s idea of being the face of your business. Like he said, “Everyone else is scared!” which makes it a real competitive advantage.

Links & resources mentioned in episode 504

Register here for Cham's free one-day marketing course

Join Authentic Education on Facebook

Belong Mobile

Boost Mobile

Ever Webinar

Other episodes dedicated to marketing tips:

SEO Tips for Small Business with Dana Ditomaso - Part 1

SEO Tips for Small Business with Dana Ditomaso - Part 2

How to nail your business pitch

Last week's episode - Gardener Bryan Clayton has created the Uber of lawn care (and he's cleaning up!)

This week's Monster Prize Draw winner

Maths tutor Jason Ursino of Learning Space

Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

Support the show: https://www.patreon.com/marketingpodcast

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Bryan Clayton used to mow lawns for a living. Now he’s the founder of GreenPal, an online service connecting homeowners to lawn care professionals. And here’s the kicker - in just three years it’s turning over $20M a year, and experiencing 100% growth, year-on-year. It’s a well fertilised episode 503 of The (award-winning) Small Business Big Marketing podcast. 

A bit more about GreenPal's Bryan Clayton

Bryan Clayton was the founder of PeachTree, one of the largest landscaping companies in Tennessee, growing it to over $10M in annual revenues before selling it in 2013. He’s now the co-founder of the 3-year old GreenPal business, an online marketplace that connects homeowners with local lawn care professionals. Already it has an annual turnover of $20M, has over 100,000 active customers, completing thousands of transactions every day, and is experiencing 100% growth year-on-year! What’s particularly interesting is Brian has done this without any prior eCommerce experience. Even more interesting is that he could have easily (thanks to the sale of his first business) chosen to sit on a yacht sipping G&Ts somewhere in the South Pacific. Fortunately for us, he took the high road, and he’s here to tell us exactly how he’s done it.

 Timbo's Top 3 Attention Grabbers

1. You never know who knows who. What a great story about one of his lawn-mowing clients being a franchisee of multiple McDonald’s stores.
   
   
2. I love his idea of going the extra mile - simply offering to pick up the cigarette buts in the Macca’s drive thrus further endeared him to his client, and attracted more Macca’s franchisees to use his services.
   
   
3. And I loved his idea of getting out of the building and meeting your customers face-to-face. Asking them “Where did we delight you?” and “Where did we come up short?”

Links & Resources Mentioned In This Episode

Subscribe to Timbo's podcast for free on the LiSTNR app and never miss an episode

Last week's episode - How to successfully rebrand without alienating customers

Other successful eCommerce business owners Timbo has interviewed:

Power Planter founder Brian Chapman

Snotty Nose founder Laura Klein

Spriggy founder Mario Hasanakos

This week's Monster Prize Draw winner

Sam Squires of Backbone Barbershop in Currumbin Waters

Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Today's episode is a great case study of how to successfully rebrand without alienating your customers. Imagine building a multi-million dollar brand that you absolutely love, only to find (due to legal reasons) you have to rebrand it, not once, but twice. All this whilst going through an ugly separation, and being a single mum of a newborn. It’s a highly charged episode 502 of The (award-winning) Small Business Big Marketing podcast.

Today's guest is Rebecca Klodinsky, founder of the of bikini label IIXIIST

In just six years, Frankii Swim has burst onto the Australian fashion scene, quickly developing a tribe of loyal, bikini-loving wearers … most of whom are women!! The label then quickly found itself on the global stage thanks to the likes of Kim Kardashian, Kylie Jenner and Rhianna. It’s now a runaway success turning over $7M this year, and making founder Rebecca Klodinsky, a very happy camper.

But it hasn’t all been smooth sailing, as Rebecca has had to navigate an ugly separation from her partner, along with two expensive and time-consuming rebrands due to legal demands.  The brand is now called Exist … spelt IIXIIST …. And yes, I do ask her about why that name.

This is a very honest chat about how to successfully rebrand without alienating your customers,  with a passionate business owner, who’s now a single mum of a 20-month old baby.

Timbo's Top 3 Attention Grabbers

1. I love her mindset of seeing opportunities not problems. This links many of my guests. 
2. I loved her willingness to be transparent, and tell it how it is. 
3. And I love her deep respect for the power of marketing.  Again, something that links the majority of my guests.

Links & resources mentioned in today's episode

Last week's episode - How to adapt your marketing during Coronavirus with Ben Newsome of Fizzics Education

Other successful female entrepreneurs Timbo's interviewed:

Julie Mathers of Flora & Fauna

Abigail Forsyth of Keepcup

Melanie Perkins of Canva

This week's Monster Prize Draw winner

Tolita Dukes of marketing agency 8Seconds

Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Want to know how to adapt your marketing during Coronavirus? COVID-19 has thrown up all sorts of challenges, and opportunities, for business owners everywhere. Some have sadly had to close, some are finding it incredibly tough, whilst others are innovating like they’ve never done before. Today’s guest fits into that category. It’s a challenge-everything episode 501 of The (award-winning) Small Business Big Marketing podcast.

Mad scientist, Ben Newsome, is the founder of Fizzics Education, a business delivering science shows, workshops and parties to kids across Australia.

Ben’s that guy in the white lab coat, protective goggles and ridiculously over-sized rubber gloves who mixes Mentos with Diet Coke, then explains why it explodes!

Since 2004, he and his team have built a hugely successful business, reaching over 2 million kids, face-to-face. 

Well, COVID-19 changed all that. Schools closed, and events became a no-no, putting an end to the way Fizzics Education had traditionally done business.

So, like all mad scientists who come up against blocks, Ben got innovative, leaving no stone unturned as he came up with clever new ways of doing business.

The great news is, those clever new ways have proven a huge success, delivering much needed cash flow, stability and purpose for his team, a whole new digital offering that he can scale globally, along with strategic partnerships he could never have imagined.

One thing to note as Ben shares what he’s done … Please listen with an open mind. If you find yourself saying “It’s alright for Ben, but my business is different!” then smack yourself on the wrist and keep listening. Keep asking yourself, “How can I implement that idea in my business?”

Here's the email Ben sent me, detailing idea-by-idea, how he's adapted his marketing during Coronavirus ...

Hey Timbo,

It's been a while but it's Ben here at Fizzics Education. Not an entry for the monster Prize draw (although I'm happy to say that your podcast is exactly what people need to listen to so they can turn up the dial on their marketing, especially now).

I'm reaching out because I thought the pivot we're doing for science education has been extraordinary and worth your listeners time. We've done a 180 in 48 hours and am offering all our science classes virtually by video conference to schools and parents around the globe. With a quick call to aligned businesses & schools, here's what we've done ...

 For businesses

• We've designed a collaborative technologies accelerator for businesses looking to transform their digital offerings. I'm working with my agency on a wider offering of modules for businesses looking for quick wins too.
  https://www.fizzicseducation.com.au/collaborative-technologies-1-day-accelerator/NB: We are making an offering page for SBBM listeners. Free stuff! This will be live later today:
  https://www.fizzicseducation.com.au/sbbm
  
  
• We've also been running online science programs for corporate sites. Many businesses are feeling the strain of having kids at home whilst trying to run their operations. Our 1 hour through to 3-hour programs for kids that helps occupy the kids so that the adults can keep working 
  https://www.fizzicseducation.com.au/holiday-programs/corporate-vacation-care/online-vacation-care-programs-for-corporate-sites/

For parents

• we created 20 virtual classes where kids from across Australia join us for 4 weeks of holiday science programs. Great success here.
  https://www.skillsandthrills.com.au/vendor/fizzics_education/
  
  
• we now have an online science club and we're taking EOIs now
  https://www.fizzicseducation.com.au/holiday-programs/australia-wide-beyond-online-classes/online-science-club/
  
  
• We have been running online science parties as well
  https://www.fizzicseducation.com.au/science-parties/online-science-parties-made-awesome/

For schools

• Have adapted 25 primary and high school science workshops as products that schools can use to enrich student learning
  https://www.fizzicseducation.com.au/schools/video-conference/
  
  
• Together with Sean Sullivan from Cool Runnings, we're one of the first adopters of Zoho Classes, an online learning platform that is being rolled out globally. This only got announced this week and we already have interest in India and the Philippines.
  https://coolrunningsbusinesssolutions.com.au/zoho-classes/
  
  
• Fizzics will be part of an NSW Department of Education learning portal that will be released on May 22. Several 30-minute lessons with student worksheets will be available for 2500 schools across the State to use.
  
  
• Am helping museums & others around Australia and the USA to provide free virtual lessons as an impromptu learning festival via Center for Interactive Learning & Collaboration
  https://www.cilc.org/community
  
  
• Put 40 online classes onto the federal government 'science engagement site called Star Portal. They regularly share new content onto socials. Teachers & others sites search this for ideas  https://starportal.edu.au/
  
  
• Sponsored the STEM2020 conference where hundreds of teachers across Australia are learning how to teach STEM in their classrooms (offers & discounts here)
  https://stem2020.com.au/
  
  
• Put daily live classes onto NSW Distance & Rural Technologies portal for schools to access
  https://dartconnections.org.au/
  
  
• Am offering live class content globally through services such as CILC, Streamable Learning & Connected North in Canada

For Australian museums, Universities & science organisations

• Am delivering live webinars throughout May for several hundred organisations around Australia on how to run effective science festivals online.
  https://inspiringnsw.org.au/2020/04/20/learn-how-to-deliver-online-stem-programs/

 General marketing pivots

• We worked with Sean Sullivan from Cool Runnings to quickly get a banner on our site directing all visitors to our virtual science classes
  https://www.fizzicseducation.com.au/schools/video-conference/
  
  
• Media releases got sent out about virtual science classes in March. This resulted in podcast spots and some blog interviews (some coming out later on)
  Teacher chatter podcast
  http://teacherchatter.com/2020/03/18/ep17-ben-newsome/
  
  Just Kidding Magazine liftout
  https://2ef9d51d-7f23-4784-bf21-0728631b0288.filesusr.com/ugd/1f7d7b_6a71155135ed463c9bc7afad96628bef.pdf
  
  
• Lined up podcasts with a variety of organisations on the FizzicsEd podcast that have been affected but can help our customers
  https://www.fizzicseducation.com.au/category/podcast/fizzicsed/
  
  
• Wrote an article on a shopping list for parents that will help them teach science to their kids (over 1000 people have read it already and taken action)
  https://www.fizzicseducation.com.au/articles/covid-19-shopping-list-for-virtual-science-classes/
  
  
• Wrote a heap of blog articles for teachers looking to deliver online teaching effectively
  https://www.fizzicseducation.com.au/category/articles
  
  
• Produce several videos on online science teaching and got them onto socials as well as embedded on our websiteParties https://www.facebook.com/fizzicseducation/videos/271972573839225/Schools  https://www.facebook.com/139612453383/videos/2513713335545898/
  
  
• Ran a live Facebook session about the Supermoon (people attended from the Phillipines, Japan and Australia)
  https://www.facebook.com/139612453383/videos/244977053310224/
  
  
• Installed TrustPilot onto our website as a 3rd party review to show social proof. This website integration is ongoing.
  https://au.trustpilot.com/review/fizzicseducation.com.au
  
  
• Lots of phone calls for collaborations on grants as well as offering to a variety of sites.
  
  
• Reached out to this guy called Timbo who runs SBBM :)

I've written this so that your listeners can hopefully see that there are plenty of opportunities to make things happen. Yes, everyone's business is different, every industry has its own way with connecting with customers... but the point is that now is the time to get motivated. Now is the time to push harder. Not just for the business and your people, but for the community as a whole. 

Please give me a buzz if you need to know anything about the above!

Kind regards, Ben Newsome 

Here’s what grabbed my attention from that chat with Ben ...

1. I love Ben’s quote about “Doing something … even if you’re not entirely sure what you’re doing!”
   
   
2. I love the idea of teaching something via an online course you create then selling it on a website like Udemy or even better, your own website.
   
   
3. I love how Ben suggested acknowledging you’re in overwhelm right now, then get on with it. Build that momentum. If you need some support, then join the SBBM Tribe on Facebook.

This week's Monster Prize Draw winner ...

John Kennedy of Tide Financial

Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Your most asked small business marketing questions answered.

"If you had only 20-minutes a day to market your business, what would you do?"
"What stand-out marketing ideas have you been blown away by?"
"Who's been your favourite guest, and why?"

These are just three of the questions you wonderful listeners have sent in for me to answer in this week's milestone episode 500 of your favourite marketing podcast ;0)

Thank-you to everyone who sent me a question - I received 127 in total, so was unable to answer them all. That said, I've no doubt there's something in this epsidoe for everyone as I cover the following topics:

• How to market to the C-Suite
• How to market a cafe on $300 / month?
• Best video marketing techniques
• My biggest learning from 500 episodes
• How to build market share
• The importance of being a tech-savvy business owner
• How to know it's time to close your business
• What I would do with a monthly marketing budget of $1,000
• How to best use social media to promote your business
• How to develop 'podcast stamina'
• Podcast awards
• How to prove value to your prospects
• My all-time favourite guests
• Top 3 takeaways from 500 epsidoes
• How to choose quality marketing services
• How to generate new business quickly
• The future of content marketing
• Work / life balance
• Managing client expectations
• Skilling up new staff so they hot the ground running
• Communicating your marketing strategy with your people
• Importance of brand personality
• Importance of white papers in marketing
• Exhibition marketing
• How to make it as a podcaster
• Evaluating marketing services
• Getting your message heard and seen
• Something personal my friends may not even know about me
• How to communicate a name change
• Spending a $500 monthly marketing budget
• The timing of posting a podcast episode
• Using your downtime during COVID-19
• One marketing idea that blew me away
• An update on my old co-host Luke Moulton

Here's the links to the resources / past episodes mentioned

452 - How to get Elton John as a client
482 - How to get a meeting with anyone
452 - One of my favourite video marketing techniques
Seth Godin's book 'The Dip'
Australian Podcast Awards
493 - Peter Lorimer's 6-6-6 Rule
496 - Matt Barnett discusses the power of white papers in marketing
475 - Getting to school principals
374 - Also tips on getting to school principals

All time favourite guests

Interview with Canva's Melanie Perkins
Interview with Will It Blend's Tom Dickson
Interview with PLG Estates Peter Lorimer
Interview with Flow Hive's Cedar Anderson
Interview with Tradie's Ben Goodfellow
Interview with dentist Padi Lund
Interview with Mama's Roast Chicken's Whali Khawli
Interview with comedian Richard Stubbs

My top 5 most downloaded episodes

Jasky Singh (on low cost marketing ideas)
Michael Gerber (on The e Myth)
Stephanie Claire-Smith & Laura Henshaw (on Instagram)
Dave Munson (on story-telling)
Jack Gance (about Chemist Warehouse)

Marketing ideas that blew me away

Platinum Electricians Josh Nichols on his 21 step customer mantra
Will It Blends Tom Dickson on extreme product demonstration
Seth Godin on owning a niche
Arthur Greeno on breaking Guinness World Records
Jay Baer on managing difficult clients
Beechworth Bakery's Tom O'Toole on studying happiness
Dan Fagella on repliacting Sport's Illustrated's email marketing strategy

Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

On today’s episode, how a Year 10 dropout saw a film that changed the entire direction of his career … in fact, of his life.

“We chose denim because jeans are a staple, they are also a piece of clothing that says a lot about you, and for that reason we believe we offer something unique to those people who want to do the right thing and help others.”

More about James Bartle

James Bartle is the founder of Outland Denim, the denim brand making jeans differently and setting a new standard in the highly exploitative fashion industry.

Driven by a desire to curb the trafficking of young girls in the multi-billion commercial sex trade, James created Outland Denim to generate training and employment opportunities for women vulnerable to exploitation and abuse.

Ten years on, the Outland Denim brand can be found in some of the world’s largest department stores, employing over 100 women, and is seen worn by the likes of Meghan Markle and Leonardo diCaprio.

In this passionate chat Outland Denim's James Bartle shares

• Just how big an impact one film had on him and his family
• Why he chose jeans as the way to address a major global problem
• Why he went from a NFP business model to for-profit
• The impact celebrity endorsement had on his business
• The power of being B-Corp certified
• Plus some heart-touching stories of employee success

Other business owners I've interviewed running socially aware businesses

Interview with KeepCup's Abigail Forsyth

Interview with Flowhive's Cedar Anderson

Interview with Who Gives a Crap's Simon Griffiths

Monster Prize Draw Winner

Sophie McGuire of Locus Online

Support the show: https://www.patreon.com/marketingpodcast

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