The Small Business Big Marketing Podcast with Tim Reid

Are you ready for some content marketing strategy genius? Well, how’s this for an idea … Create some unique, quality content that your prospects will love. Then bypass the Internet, and instead, print it on paper and mail  it to those who may one day buy from you. How old school is that!

Well, it may be old school, but my guest today, Brian Hight of the Rural News Group, has been doing exactly that for the past forty years with his free farming newspapers in New Zealand. In fact, he's even been awarded the Queen's Honours for his contribution to publishing.

He founded Farm Equipment News in 1974 after leaving the family dairy farm, sold it some years later and established the Rural News Group which now covers the newspapers Rural News, Dairy News and NZ Winegrower.

This is not the usual interview as we barley mention the Internet, but instead explore a way of marketing that has by-passed many small business owners on the ay to Facebook, websites, PPC and SEO!

Yep, it's an old school episode today of Australia's best marketing podcast. Enjoy!

 

 
EPISODE TIMELINE
 
00:36  Welcome & overview
03:00  Time for a check-in on the week
05:34  Today’s guest introduction - Brian Hight
07:10  Interview with Brian Hight - Part 1
20:26  Insights in to 99Designs & Netregistry
22:14  Interview with Brian Hight - Part 2
32:05  My top 3 marketing learnings fro my chat with Brian Hight
33:58  Motivational marketing quote of the week
34:09  Wrap-up and insights in to next week’s guests
 

 
EPISODE SPONSORS (PLEASE SUPPORT THEM)
 
Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.
 

 
RESOURCES & LINKS MENTIONED
 
Hooked Online Blog Post

Thanks to Kel Hennessy of Chickittyboo for my leather gifts

 

 
MY TOP 3 MARKETING TIPS FROM THIS EPISODE
 

Give some consideration to creating a printed publication. As I said, "When everyone else is shouting ... whisper!"
No matter what content you're creating, ensure it's quality. Brian calls it compelling.
You don't have to write all your content. Seek contributors ... AKA guest posters, freelance journos.

 

 
INSPIRATIONAL MARKETING QUOTE
 
"People may hear your words, but they feel your attitude."
John C Maxwell

 

 
OVER TO YOU …
 
What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

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eBay's leading fishing tackle seller shares some marketing gems that have application across all types of business - online and offline. Listen in and you'll not only discover how to run an eBay business, but be reminded of some basic marketing fundame...

eBay's leading fishing tackle seller shares some marketing gems that have application across all types of business - online and offline. Listen in and you'll not only discover how to run an eBay business, but be reminded of some basic marketing fundamentals when it comes to sharing your products or services with the world.

Paul Nieuwenhuys launched his eBay store - Hooked Online & Sinker - 5 years ago. Amazingly it was his first step in to eCommerce, and as of today he's sold close to $3,000,000 of hooks, lines and sinkers!

Listen in. You'll be hooked ;0)

The post 275 – How To Run An eBay Business With eBay Master Seller, Paul Nieuwenhuys of Hooked Online & Sinker appeared first on Small Business Big Marketing.

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Hey, today’s guest started his million dollar clothing business out of his bedroom. Yep, another one of those stories. Oh, and you know what he called it? FKN Gym Wear! Yeah FKN! I do love a naughty business name.

Hey, today’s guest started his million dollar clothing business out of his bedroom. Yep, another one of those stories. Oh, and you know what he called it? FKN Gym Wear! Yeah FKN! I do love a naughty business name. And he’s successfully using Snap Chat to get the word out.

Five years ago, Ben London won a bet with himself and threw away his top-tier sales career within the fitness industry to single-highhandedly solve the 'fluoro gym wear epidemic'.

Join me as he shares how he’s FKN well done it ;0)

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I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile. -

I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile.

Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business that is laser-focussed on getting their clients front page coverage, radio interviews, appearances on TV programs or features in influential blogs and podcasts ... yeah, podcast ;0)

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James Tostevin has been ranked Australia’s #1 real estate agent (two years in a row) - that's no mean feat. Fortunately he’s willing to share his real estate success secrets on Australia’s #1 marketing show. -

James Tostevin has been ranked Australia’s #1 real estate agent (two years in a row) - that's no mean feat. Fortunately he’s willing to share his real estate success secrets on Australia’s #1 marketing show.

Plus I share some inspiring feedback from a listener who's in the process of escaping the cubicle, I have some news on Flying Solo's Small Business Awards and I have a motivational marketing quote from Henry Ford.

Yep, another big show ... Let's go!

The post 272 – Success secrets of Australia’s #1 Real Estate Agent, James Tostevin appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

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Presenting from stage, on video, or in an interview situation is a marketing strategy too many business owners ignore. And as a result, leave plenty of money on the table. - Join Andrew Griffiths, Australia's leading small business author and myself a...