The Small Business Big Marketing Podcast with Tim Reid

How does an impoverished student come up with the capital that’s needed to create an innovative product and to market it to millions of people? For TrackR’s Christian Smith and his business partner, the solution was crowdfunding. When Christian set a modest goal of $20,000 on Indiegogo back in 2009, this goal was exceeded by well over 6,000%, raising nearly $1.4 million in capital. Found out how he did it in this week’s episode of Australia’s #1 marketing show ...

The post 212 – A crowdfunding success story – like 6,816% over target success story with Trackr founder Christian Smith appeared first on Small Business Big Marketing.

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Starting a funeral business comes with a number of different challenges. It’s a sector that is not very welcoming of newcomers, it provides a service that people only seek out in very specific circumstances, and it’s hard to make it sexy.

Starting a funeral business comes with a number of different challenges. It’s a sector that is not very welcoming of newcomers, it provides a service that people only seek out in very specific circumstances, and it’s hard to make it sexy. But against all the odds, Carly Dalton and her husband have made a huge success of their funeral services business, GreenHaven Funerals, in just 18 months.

The post 211 – How to market something nobody really wants. Like a funeral business! appeared first on Small Business Big Marketing.

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Ray Scicluna couldn’t read or write until he was 31 years old, and yet he was the owner of a business turning over $90 million by the age of 27. How did he do it? Through a commitment to creating “magic moments” for every single customer.

Ray Scicluna couldn’t read or write until he was 31 years old, and yet he was the owner of a business turning over $90 million by the age of 27. How did he do it? Through a commitment to creating “magic moments” for every single customer. The Video Ezy owner made a point of exceeding every single customer’s expectations, whether by treating loyal customers to dinner vouchers or by transforming the idea of “overdue fees” into something positive. Press PLAY on Episode 210 for more marketing GOLD!

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"I love the marketing ideas you've shared, Timbo, but of the 250 people in this room, how many do you think will action them?" - I got asked this great question at the end of a keynote I gave recently. You'll need to listen in to hear my answer,

"I love the marketing ideas you've shared, Timbo, but of the 250 people in this room, how many do you think will action them?"

I got asked this great question at the end of a keynote I gave recently. You'll need to listen in to hear my answer, but what I can tell you (and you probably already know) is this... there is no shortage of marketing ideas in this world, but the magic is in the implementation of them.

And that's where many (most?) business owners fall down. They hear a great idea, take a note of it, and then for whatever reason (there are many) they forget or don't get around to taking action. They get sucked back in to the busy-ness of business.

Sound familiar? Cool. Well you're not alone. So listen up!

The post 209 – How to get more stuff done. AKA productivity tips for your business. Go! appeared first on Small Business Big Marketing.

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When was the last time that you had a full on belly laugh? And how long ago did you laugh like that in the workplace? You might think that humour and small business are totally incompatible and that to get ahead in the business world you need to have y...

When was the last time that you had a full on belly laugh? And how long ago did you laugh like that in the workplace? You might think that humour and small business are totally incompatible and that to get ahead in the business world you need to have your game-face on at all times. Troy and Zara Swindells-Grose from Humour Australia beg to differ, and they make a very strong case for the power of humour in business in this week’s episode of Australia’s #1 marketing show.

The post 208 – How to use humour to grow your business. How funny’s that?! appeared first on Small Business Big Marketing.

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What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months. -