The Small Business Big Marketing Podcast with Tim Reid

In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst the school-boy giggles and Benny Hill humour (all Lukeee's doing), there is some marketing gems shared by our special guest, Anne Marie, owner of Adelaide Adult Shop, Addora Live who we spent three days getting to know whilst at a recent online marketing conference. Listen up and you'll discover how a bricks and mortar retail outlet is using YouTube effectively (some of her videos have 15,000+ views), making sales online and off, how to appeal to two very different groups of people and so much more! Oh, and Lukeee and Timbo have a chat about those daily special sites and some new ways of getting inside your buyers' heads.
Small Business Big Marketing – Links & Resources Mentioned In This Episode
Flying Solo - Australia's largest community of soloprenuers.

Get your Fast Web Formula 3 (FWF3) videos and bonuses.

Guestr - Guest Post Content - Luke's new website all about getting guest posts for your website or blog.

Leave a review on Small Business Big Marketing in iTunes.

The post #63 Marketing lessons from an Adult Store. appeared first on Small Business Big Marketing.

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Effective sales copy is tough to write. Up until now. In part 2 of this exclusive interview with gun copywriter Brent Hodgson he really does lay to rest any doubts

Effective sales copy is tough to write. Up until now. In part 2 of this exclusive interview with gun copywriter Brent Hodgson he really does lay to rest any doubts or fears you may have about writing sales copy that converts. All you need do now is follow his simple, 7-step process (he started sharing it in part 1) and you'll be streets ahead of the competition. Plus we talk about some of the learnings we brought home from the recent Internet marketing conference (FastWebFormula3) we attended in Caloundra.
Small Business Big Marketing – Links & Resources Mentioned In This Episode
Flying Solo - Australia's largest community of soloprenuers.

Zentester - Brent's website testing tool

Leave a review on Small Business Big Marketing in iTunes.

And here's Brent's 7-step process on how to write sales copy. Seriously good, high-converting sales copy.

The post #62 More on how to write sales copy (Part 2). appeared first on Small Business Big Marketing.

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Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cover) we dig deep

Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cover) we dig deep on how to write sales copy that actually gets your prospects to sit up and take action:

When we talk about "copy", what are we talking about, and why do business owners need it?
What are the big problems business owners face when writing copy?
So, where do you start? (Copy isn't hard - but there are 4 big mistakes business owners make in their copy).
3 Keys to Good Copy.
The first 3-steps of 7 to writing great sales copy.

Small Business Big Marketing – Links & Resources Mentioned In This Episode
Flying Solo - Australia's largest community of soloprenuers.

Zentester - Brent's website testing tool

Leave a review on Small Business Big Marketing in iTunes.

And here's Brent's 7-step process on how to write sales copy. Seriously good, high-converting sales copy.
Writing Sales Copy
This is the process Brent Hodgson from ZenTester uses to write sales and marketing copy.

It’s an effective step-by-step process for any type of copy - although you will need to cut down the end output to suit your needs.
1. Bullets
The best place to start writing copy is by working out what you’re selling.

Start by listing every feature about your product or service on 3x5 index cards. (You can buy index cards at most newsagencies.)
Example:

If you're selling golf clubs, a feature of one of your golf clubs might be the perfectly weighted alloy head.
By the time you’ve finished writing down the features of your product, you might find you have several hundred features. This is great! Perhaps for the first time, you can see a list of the “things” that people want to buy inside your product or service.

The next step is to work out what is special about each one of these “things” - or what the benefit is of each of these features.
Example:

Using the example feature of the perfectly weighted golf club head, the benefits for this feature might be more distance, more accuracy, more power and less strain in your swing.

If you're a financial planner, one of overlooked features of your service is that you are subject to Continuing Professional Development, that all financial planners must undertake. Some of the benefits of this might be that the customer can have confidence your skills are up to date, you are aware of the latest risks and opportunities in the market, and you will invest their money wisely.
When you’re done, you’ll have something that you can easily turn into a feature-benefit bullet point.
Example: All pastries are baked fresh on the premises daily - meaning they're even warmer and sweeter with the first bite. 24 hour monitoring of your alarm system - so your family, and belongings, are secure from intruders - even when you can't be there to protect them yourself
These bullet points will form the meat of your marketing sandwich.
2. Problems
This is where we put pen to paper and write the introduction to your sales copy.

Look over the list of bullet points you’ve created, and pick the BIG benefits - the big reasons why customers pick your product over alternatives.

Then flip that benefit into a pain point.
Example:

If people buy from you more often because you're more reputable than your competitors, it's because of fear, uncertainty and doubt about your competitors.

If people are buying your $1,000 coffee machine, instead of going to Starbucks, the local latte shop, or buying a $200 coffee machine, then it's likely that they want to avoid the pain of getting bad coffee, the cost of buying coffee from coffee shops, and the hassle of going out to get coffee (when some benefits of your coffee machine might be the convenience of getting high quality coffee at home).

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Today’s guests, Ilde & Mark, inventors of Starlettos (they’re what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some

Today's guests, Ilde & Mark, inventors of Starlettos (they're what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some very big marketing. So much so that they found their way in to the nominees' gift bag for this year's Emmy Awards. How good is that! So if you want to learn how to punch above your weight when it comes to marketing a small business, this episode of the Small Business Big Marketing show is for you.

Small Business Big Marketing – Links & Resources Mentioned In This Episode
Flying Solo - Australia's largest community of soloprenuers.

Online Press Release Package - The same one Mark & Ilde used.

Buy Starlettos - Use the code SBBM, get 20% off and avoid that sinking grass feeling forever.

Leave a review on Small Business Big Marketing in iTunes.

Kokomo Coconut Water - They seeded us, and we slurped it up (well, Lukeee did).

The website Timbo has put together to sell his in-law's beach house - A waterfront property on Raymond Island - Gippsland Real Estate

The post #60 How To Get Into The Emmy Awards Nominee Bag. appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

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Marketing should be a major part of running a successful small business, but so too should the health of its owner and employees. That’s why in this episode we leave

Marketing should be a major part of running a successful small business, but so too should the health of its owner and employees. That's why in this episode we leave marketing behind and talk to Marin Lazic, owner of Balmaine personal training business Z-Best-Fitness. Marin first came to Timbo's attention via Twitter, by providing some very timely advice about how to best set-up his office to avoid further neck operations(!) and to maintain a healthier approach to business. So, sit back and grab a celery juice as we dig deep on Marin's tips to improve the performance of the small business owner. It's all about increasing productivity.

Small Business Big Marketing – Links & Resources Mentioned In This Episode

Flying Solo - Australia's largest community of soloprenuers.

Leave a review on Small Business Big Marketing in iTunes.

Sweet Poison - The book mentioned in this episode.

The post #59 The Healthy Small Business Owner. appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

This is this episode of Australia’s most loved small business marketing podcast in which Timbo’s in a neck brace and Lukeee gets a laugh out of his predicament. Sad but