The Small Business Big Marketing Podcast with Tim Reid

The title of this episode may be slightly misleading ...  a more correct title would we HOW WE PODCAST! There's sure to be a difference! We'd never profess to following world's best practice when it comes to doing something, but what we do works for us so we thought we'd share it. In fact, in the research we undertook with our listeners last month, the topic of podcasting showed up as being something many small business owners wanted to learn more about. And why not...Podcasting continues to be an untapped marketing channel. So untapped that spell-check still underlines it!

So, in this episode of Small Business Big Marketing, we take an in-depth look at how and why we podcast. Leaving no stone unturned, we share with you why we do it, the hardware and software we use, how to get intros and outros made, how to set up a website for your podcast plus a whole lot more podcasting tips and tricks.

Plus (yes there's more) we talk about the hidden power of auto-responders and how they can turbo-charge your list-building efforts AND we welcome Chip Richards back (a previous guest from episode 21) who makes a very special listener offer for those wanting to find your true passion in business

Now that, friends, is a seriously chock-a-block show. But that's what we do around here at Small Business Big Marketing.

Still want more? Then take a squiz at the Small Business Big Marketing Academy. Or maybe you'd like us to do a show 100% dedicated and laser-focused on your business. Check out our Spotlight.

Small Business Big Marketing - Links & Resources

Moving Mountains - Chip's amazing course

Garage Band - Apple's editing software

Audacity - Free editing software

Samsun Mic Co3U - Lukee's baby

Skype Call Recorder - Records your conversations on Skype (it's what we did this current episode in)

Levelator - Ensures all your levels are the same

How to Make Websites - Lukeee's gift to you...our treasured listener

Podpress - A Wordpress plug-in that makes the podcaster's life easy

Amazon S3 - Where to host your episodes

Mechanical Turk - Get stuff done (for our American listeners only)

The post #43 How To Podcast appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

The big news is that Timbo reveals to Lukeee (live on air) that he’s found another lover. What’s most surprising is Lukeee’s reaction. On less important issues of small business

The big news is that Timbo reveals to Lukeee (live on air) that he's found another lover. What's most surprising is Lukeee's reaction. On less important issues of small business marketing we interview Guro Bob (Robert Somerville) who, with Ed Dale, put together one of the best free programs on the internet for discovering everything there is to know about marketing online. The program is called The Challenge and as the tagline says ... There's no charge for awesomeness! In a nutshell, what Guru Bob has put together" will help ANYONE, even a beginner, learn about Internet Marketing and get started building a profitable online business even if you have no time, no money or haven't got a clue how to get started on the Internet." Sweet!

But wait, there is so much more - Timbo shares a funny Twitter marketing story relating to Jetstar; we talk about the marriage of Yellow Pages with Google Adwords; we share an idea or two about HOW TO information and we ask the tough question about the weakest link in your business.

Duration: 37 minutes

Small Business Big Marketing - Links & Resources

The Challenge -The 'how to' of Internet marketing.

Flying Solo - Check out their very useful Marketing forum.

Google hops in to bed with Yellow Pages - Is this a marriage made in Heaven or Hell?

Weakest link blog post - What do you think?

The Small Business Big Marketing Academy - 8 Marketing HOW TOs penned by Lukeee and Timbo delivered fresh monthly for just $67.

The Small Business Big Marketing Spotlight - Get some 'tough marketing love' directly from us...where we focus 100% on your business.

And if you haven't got it already, then here's the link to the best HOW TO video on setting up and optimizing your Google Places account ever!

 

The post #42 How to build a profitable online business. appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Having just spent 8 days schlepping through Queensland’s theme parks, Timbo decided he’d turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else

Having just spent 8 days schlepping through Queensland's theme parks, Timbo decided he'd turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else do you do when you're lining up for a 70-minutes for a 22 second ride? (And yes, that's Timbo circled on the left there!). Plus we wonder whether a certain PR opportunity went begging; we debate the pros and cons of an electronic diary versus the good old written version; Timbo presents Lukeee with a little visual gift (on-air!) and we talk about some holiday reading about that powerhouse called Google.

Googled - The End Of The World As We Know It - Great holiday reading with that famous quote "Don't fuck with the magic!"

Red Bubble - Get lost for a few hours looking for that favorite T (it was Timbo's Xmas gift to Lukeee)

Moleskine - The best paper journals going around.

The Small Business Big Marketing Academy - $67 monthly membership and you'll be helping two destitute marketing blokes!

Flying Solo - Check these guys out if you work alone...It's a great source of all things business for the solopreneur.

Our 2-minute survey where you tell us what you really think!

9 observations Timbo made about how the Gold Coast theme parks market themselves and questions you could be asking about your business:

Product is King Q. How could you better treat your product or service?
Interesting pricing strategy $99.99 until June 30, 2011 (huge take-up....high perceived value...little repeat take-up) Q. How could you alter your pricing to encourage more transactions but less take up?
Q4U makes life easy Q. What can you do to make your customers’ experience hassle free...and charge for it at the same time?
They don’t use social media to have an ear to the ground Q. How can you ensure that you know what you’re customers are thinking?
Understand your customers’ state of mind Q. What state-of-mind are your customers in when they’re ready to purchase from you? And how can you
Bring your staff along for the ride Q. What can you do to ensure that everyone who has responsibility for selling your product / service is on the same page?
Consistency is Queen Q. What could you do to ensure all your marketing is more consistent?
Consider bi-products - Massage, behind-the-scenes Q. What bi-products are you inadvertently creating but not making money from?
Consider your opening hours a bit more closely (Wet ‘n Wild) Q. Are your opening hours respectful of your customers’ needs?
Don’t screw me - Pizza, photos. AND Don’t charge for piddly little things eg. Remote control boats $2 Q. What could you give away to your customers that would make them love you and not cause you to lose money?

The Small Business Big Marketing Facebook - Will you be our friend?

Timbo's gift to Lukeee

 

 

 

 

Transcription of Small Business Big Marketing episode 41
Episode Transcription

#41 Marketing Lessons From Queensland's Theme Parks.

Female:             This is the Small Business Big Marketing Show with Tim Reid and Luke Moulton. This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often. So, if you’re serious about building your business, strap in for the ride. Now here’s your hosts, Tim and Luke.

Tim Reid:         Lukey, Lukey, Lukey.

Luke Moulton: Hello, Timbo.

Tim Reid:         I nearly didn’t do that.

Luke Moulton: Why?

Tim Reid:         Because one of the listeners recently said I nearly turned off the first time I did that.

Luke Moulton: (Laughter)

Tim Reid:         I persevered just because of – I don’t know why I persevered, but I thought this can’t be professional show if someone starts a show like that.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

“Was that the best ever podcast???” asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we’d both have to admit that the

"Was that the best ever podcast???" asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we'd both have to admit that the four marketing ideas that Dave and Pete dished up were pretty darn sensational. If you've not listened to episode 39 of Small Business Big Marketing then do so now, seriously! There's 4 marketing tips to geting your business found online that are 'must-dos'. And, in this episode, there's another 3 to ensure you leave no stone unturned. Implement all 7 of these small business marketing ideas and you'll be shining the proverbial spotlight on your business.

Duration: 33 minutes

Small Business Big Marketing - Links & Resources

How to create your presence on Google Places – Pete & Dave’s gift to you (this is G O L D !).

MailChimp - Free Forever Plan

The Small Business Big Marketing Academy – Are you a member yet?

Sign-up for a marketing idea per week for 52-weeks F R E E !

Buy Tim's best selling book - Cha-Ching! The sweet, sweet sound of small business marketing success.

Tell us what you think with this short survey

The post #40 (Pt 2) 3 more marketing must-dos to get your business found online. Plus two listener gift appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Got a website? Big deal! That’s just the start of the journey to getting found online. You know that, right? The good news is, that there’s a plethora of small

Got a website? Big deal! That's just the start of the journey to getting found online. You know that, right? The good news is, that there's a plethora of small actions you could be taking to ensure your online marketing efforts deliver some serious return. That's why we've invited back Pete Williams and Dave Jenyns to share with us how they go about getting their hugely successful online and offline businesses found in the quagmire that is the internet.

In this first of a 2-part interview, Pete and Dave talk us through:

The magic behind having a Google Places account.
The must-dos of Search Engine Optimization (SEO) for small business websites.
How to optimize your small business's website so that it's a sales machine.
As well as the power of creating a Google Adwords campaign.

If you don't listen to our show with a pen, paper and cuppa in hand then now's the time to start...Pete and Dave deliver some serious marketing gold.

Small Business Big Marketing Links & Resources

How to create your presence on Google Places - Pete & Dave's gift to you (this is G O L D !).

How to build a website - Luke's gift to you.

xoxox - Tim's gift to you!

The Small Business Big Marketing Academy - Join before 31/12/2010 and lock in a low membership price forever!

Google V Yellow Pages - The people decide.

Mail Chimp - Free auto-responder service for small businesses.

Australia's leading internet marketer - Have you listened to our interview with James' Schramko's yet?

Come say HI on our the Small Business Big Marketing Facebook Fan Page

Sign-up for a marketing idea per week for 52-weeks F R E E !

The post #39 (Pt 1) 4 marketing must-dos to get your business found online. Plus two listener gift appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

What…no guest! Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!). This time they’re our ideas…our top 7 in fact that