#624 I don’t even know if I’m allowed to share this with you yet. You see, this kind of thing is out of my control now. In fact, many of my business friends said this would happen and warned me against going down this path. So what’s happening? Am I selling the company or something? Don’t worry, that’s not it. That said, a huge change is coming because I just signed a book deal. That’s right, after self-publishing Let Go, Will It Fly, and Superfans, I’m now going down the traditional route. But why would I do this knowing what I know about the risks? I want to share my thought process with you in this episode. This is a long-term project, but I’m sure the lessons learned along the way will be game-changing for us. So what is the book called, and what is it about? Listen in on today’s episode to find out. Show notes and more at SmartPassiveIncome.com/session624.

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#623 Becoming a successful entrepreneur is often a matter of bringing a few key skills together. One of them, copywriting, is as vital as it is scary to some people. So how do you get to the point where your words work for you instead of against you? Today, I’m bringing an expert on the show to make it easy for us to start crafting sales pages, emails, scripts, or posts that convert like crazy. Through his writing, Stefan Georgi has helped his clients and students earn a total of over a billion dollars. You’ll hear all about how he does it in this episode! So what is the basic structure that all great ads follow? How do you connect deeply with your audience? What is the best tone to use in your writing, and how do you practice it? Listen in on this game-changing conversation for answers to all of that. Show notes, Stefan's amazing free resource, and more at SmartPassiveIncome.com/session623.

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The Business of Community Summit is a one-day virtual summit focused exclusively on the business thinking, decisions, and strategies needed to reach the economic potential of community for your business. You'll walk away with a clear roadmap for launching your own community this year! Visit SmartPassiveIncome.com/BCS to register for free.

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#622 I have a massive update for you today. I’ve talked about my journey in the Pokémon space on the podcast before. Deep Pocket Monster is going strong on YouTube. It’s grown to over 300K subscribers, and we’ve had more than 8 million views this month. But the announcement I have for you today is way crazier than that. On June 9-11, 2023, I’m hosting a three-day Pokémon convention in Anaheim, California. CARD.PARTY will bring fans and creators together for my biggest live event yet! This is new territory and a learning opportunity for all of us. One thing I intend to be open and transparent about on the show is the financial aspect. In fact, reserving the convention space has already set us back a couple hundred thousand dollars. Listen in on today’s episode to find out more and, if you’re interested, join the waiting list for CARD.PARTY. Show notes and more at SmartPassiveIncome.com/session622.

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#621 Imagine this: You have an amazing job that you love. You work with high-end clients and make a great living. Then your health starts showing signs that this path isn’t right for you. That’s the situation Emily D. Baker was in when she said goodbye to her career in law. She now hosts one of the top entertainment news podcasts, The Emily Show, and is among the most successful streamers on YouTube. I bet this will become some people’s favorite episode because Emily shares the exact steps that lead to her massive success. These principles are the driving force behind her growth to over 660K subscribers on YouTube. Emily regularly has over 30K people watching her live streams. We discuss what it takes to manage those numbers in real time and why creating a sense of community is vital. Join us to hear about the time I got myself in trouble with her superfans. The power of community is no joke! Show notes and more at SmartPassiveIncome.com/session621.

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#620 How do you measure your success? Many entrepreneurs are stuck in a loop, their minds always going through the list of things they haven’t done yet. So how can we rewire our brains and pursue goals effectively? This is another fantastic Teaching Friday episode. We love inviting members of the SPI Pro community to share their expertise with us and provide actionable tips that can take our businesses to the next level. Michael Bauman is the CEO of Success Engineering. He helps entrepreneurs optimize their mindset, habits, and productivity through coaching and masterminds. In this session, Michael gives us a new perspective on enoughness and shares the strategies we can use to encourage healthy, powerful thought patterns. So how can you feel enough as a business owner, a parent, or a spouse? How can you feel like you’ve worked hard enough? Listen in on today’s talk to understand your emotions and how you can harness them to propel your life and business forward. Show notes and more at SmartPassiveIncome.com/session620.

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#619 It might surprise you that the highest-earning online communities are actually very small. Almost all of them have fewer than three hundred members. Many of them have fewer than one hundred members! In this episode, we dive deep into what it takes to build a thriving digital community with Andrew Guttormsen. He co-founded Circle, which now hosts over seven thousand memberships! Andy has access to trends and analytics that you just couldn’t get from anywhere else. In fact, the teams at SPI and Circle are coming together for an all-day online summit on October 25th to share these insights with you. The Business of Community Summit is completely free and will give you the step-by-step direction you need to start or grow a membership. So how do you set up a community business? How do you attract new members and keep them coming back? How do you run a community and build a sustainable team around it? Find out today! Show notes and more at SmartPassiveIncome.com/session619.

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#618 How do you know your course is worthy of the price tag? What are the solutions you provide, and what are the transformations your students can expect to see? What do you want them to say about you and how you served them? Today’s guest host, Marla Bainbridge Martinez, will walk you through her REFOCUS system to help you answer these questions and take your courses and testimonials to the next level. These Teaching Friday episodes hosted by SPI Pro members are always jam-packed with actionable tips, so make sure you listen in. Marla’s business, Refocused Income, helps course creators build learning experiences that deliver results and lead to glowing reviews. In this session, she walks you through exercises that teach you how to organize your content optimally. She also helps you understand the strategies you can use to supercharge your social proof through testimonials and referrals. Enjoy! Show notes and more at SmartPassiveIncome.com/session618.

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#617 One thing that’s true about content creation is that consistency breeds legitimacy. But what if you keep putting in the hours and still don’t gain any traction? With no likes and no views coming in, what should you do? Vanessa Lau quit her Fortune 500 job to become a YouTuber, but finding her niche wasn’t easy. She now has over 600K followers and runs a multimillion-dollar company helping entrepreneurs and creators build businesses using social media. Vanessa and I start right at the beginning with the strategies you should use to find a niche. We compare platforms and discuss the vital importance of market research for beginners. We also talk about why Instagram is the best platform to get clients on when you’re just starting. Vanessa even shares some game-changing tricks I had no idea about, so this chat is valuable for entrepreneurs at any level. Make sure to listen in on this one! Show notes and more at SmartPassiveIncome.com/session617.

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#616 Often we look at success stories, and it almost seems like they came out of nowhere. Yet when we dig deeper into what it takes to become an overnight success, we almost always find years of hard work leading up to it. I’m so excited to share a huge milestone with you today! Many SPI listeners are already following my journey in the Pokémon space through Deep Pocket Monster on YouTube. So what’s the big news? Well, that channel just hit 250,000 subscribers! What?! 250K subscribers in under two years is insane! But the truth is that everything I learned about videos since 2009 went into it. This “overnight success” has been more than a decade in the making. In this episode, I want to share three essential strategies I use to grow Deep Pocket Monster. You can apply these tips to any platform, so join me for a special episode to learn all about them! Show notes and more at SmartPassiveIncome.com/session616.

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