#606 What is our most important job as marketers? The number one thing we should do is help people make decisions. When potential customers come across our products they need to be able to understand if what we’re offering is right for them or not. So how do we do that? We’re talking about my OREO marketing strategy in this great Follow-Up Friday episode. That sounds delicious, I know, but OREO stands for objection, rebuttal, example, and outcome. I’ll give you an in-depth look at each of these four steps today, and you’ll be able to apply this simple tactic to your products and services. Once you understand the objections you hear and you address them directly with facts and real-life stories from your audience, you’ll get clear yes or no decisions from potential customers. So listen in on today’s episode for some tasty tips that will take your sales to the next level! Show note and more at SmartPassiveIncome.com/session606.

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#605 What happens if your business idea takes off, but you still don’t get the lifestyle you want? Many people quit traditional 9-to-5 jobs and start their entrepreneurial journey to have more freedom. But if we’re not baking that into our businesses from the start, will we ever get there? That's what my special guest and I talk about today. I had to have Richie Norton back on the show because his new book, Anti-Time Management, could be a game-changer for many of us. We get into the false promise of time management, its history, and what it was originally designed for. Richie talks about and shares the tools to help us start our business with our ultimate purpose in mind and build around it. This is a deep conversation that hits at the core of how and why we work. Listen in for some valuable insights and a new perspective on time management. Show notes and more at SmartPassiveIncome.com/session605.

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#604 There are many tools out there that could make our lives easier as entrepreneurs. But how do you know which ones are right for you? This is something I used to struggle with. I would buy software or equipment before I had any concrete use for it. Little by little the costs would add up. It got to the point where I was almost afraid to keep track of my spending. So I have a challenge for you today. I’d like you to run an audit of the tools you’re paying for right now and think about which ones are vital for your business. The ones that aren’t? Consider cutting them out for the time being. Ask yourself — "Do I need this right now? Is this going to help me, or is it just distracting me?" Listen in on today’s episode to hear about how I was finally able to tackle this issue. Show notes and more at SmartPassiveIncome.com/session604.

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#603 One of my favorite things is to invite people on the show who have special access to information we can’t get from anywhere else. I’m talking about analytics and strategies we can all use. My guest shares all of that with us today and more! I’m interviewing Drew Dillon, the founder of Burb, in this episode. If you have an online community, you can use Burb to understand more about what's happening in that community, and create data-backed systems to improve the experience your members have. So how do you engage folks, and what are the rituals that keep people coming back? Drew gives us an inside look at what works and what doesn’t. He shares the strategies that many of his most successful clients use, and we dive deep into things like onboarding and events. This is a perfect companion episode to my interview with Jillian Benbow, our Community Experience Director at SPI Pro. By the way, we’re putting a cap on SPI Pro. If you’re not in already, now is the time to apply. Show notes and more at SmartPassiveIncome.com/session603.

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#602 Today I'm spilling some truth and sharing things that are going to upset a few people. We'll be discussing three things that people, friends, and even mentors and coaches told me to do. This is common advice that you might hear as well and that I decided to ignore. We’ll talk about the push-back I received when I first started the podcast and wanted to have John Melley, the awesome voice-over guy, read a fun fact about me in each episode. We’re also going to discuss focusing on one thing and one thing only in business. This is advice that I followed for the longest time, but have since come up with a different rule that works better for me. Finally, I'll share the advice I got about content creation and how following it led me to burnout. You’ll hear all about what I’m doing now instead. And yes, ironically, I’m sharing lots of advice in this episode. Show notes and more at SmartPassiveIncome.com/session602.

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#601 How do you build trust with someone who’s just visiting your website? How do you connect and convert them into paying customers right then and there? In business, we often have so many big ideas that we forget to go back to the tried and true fundamentals, like gathering testimonials from our audience. Today I’m chatting with Casey Hill, the Head of Growth at Bonjoro. They've created a testimonial tool that I think is absolutely revolutionary. Imagine this, you send a link to a customer of yours, and it then prompts them with the exact questions that lead to the most fruitful text or video testimonials and case studies that you could ever ask for. But what does a good testimonial even look like? When is the best time to ask for testimonials, and what are the precise questions you should ask? Casey shares all of this along with some massive tips you can use in your business, no matter which tools you use. Show notes and more at SmartPassiveIncome.com/session601.

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#600 Episode 600. Wow! I really appreciate all of you and a big thank you for helping me get here! We usually like to do something big for these milestone episodes, but I’m flying solo today. I have a fishing story for you that's actually a business analogy because that’s what I do. I'll get into a hobby because I enjoy it. And then I take my business experience and lay it over on top. So, there are going to be days when you do everything right. You have the right line, you have the right bait, you have the right location. You're doing all the same motions that everybody else is doing. And you're getting nothing. Why is that? What can we do about it? Well, I have some tips for you today, so join me for this milestone episode. Again, a huge thank you to all of you, and Team Flynn for the win! Show notes and more at SmartPassiveIncome.com/session600.

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#599 How do you keep getting back up after being knocked down again and again? Natasha was hundreds of thousands of dollars in debt and living in a hostel with her son, but everything changed for her when she started serving others. This is an incredible survival story and we’re going to hear the whole thing today from Natasha Graziano. If you need motivation, I guarantee this episode will help you overcome whatever challenges you’re facing. Natasha helps people realize their full potential. She is a bestselling author, mindset coach, and the Forbes #1 Female Motivational Speaker Under 40. We covered a lot of ground in this interview, everything from neuroscience to overcoming impostor syndrome and taking the woo-woo out of the law of attraction. We also get some of the valuable lessons Natasha has learned while growing her Instagram page to eleven million followers! Show notes and more at SmartPassiveIncome.com/session599.

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#598 It’s becoming more common to see couples not just starting a family but also starting businesses together. But is going into business with your spouse or partner a good idea? Finley Robinson is taking over the show today to talk about his experience working with his wife, Brooke. They run B•TRIBAL•FIT together, and Finley has come up with a three-point process for couples considering this kind of lifestyle: simplifying your priorities, having the discipline to stay in your lane, and finding your own balancing act. You’ll get an in-depth exploration of each of these points in this episode. Finely also shares how he and his wife handle the “wow” and the “how” that have made their business a success. These Teaching Friday episodes, hosted by members of SPI Pro, are jam-packed with actionable tips. This one is no exception. Listen in to find out how to run a business as a couple while preserving your relationship. Show notes and more at SmartPassiveIncome.com/session598.

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#597 When I was at Social Media Marketing World earlier this year, I heard something that just blew me away. It was the story of a 10-year-old who started his first business and sold it for $15,000 three months later. Today on the show, we get the complete story and a heavy dose of inspiration from Ryland Dixon himself. Ryland is now twelve years old, and he joins me on the show to give us a wonderful inside look at his membership site, Bible Builds. You’ll get to hear how Ryland came up with his business idea, and we talk about the challenges and lessons learned along the way. That’s not all, though. We also get a first look at Ryland’s new venture, Kid Business Club. He already has something else in the works, and the way he’s thinking about promoting this new business is insanely creative. Ryland is a super smart kid and this is an inspiring interview for us all! Show notes and more at SmartPassiveIncome.com/session597.

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