The Smart Passive Income Online Business and Blogging Podcast

#502 Have you tried live video yet? If you haven't, this episode is for you. And even if you've already been using live video in your business (no matter what platform), this episode is also for you! Wherever you land on that spectrum, I want you to consider using live video more because it's the best way to engage with an audience. I've experienced this firsthand in the past year and a half with my live video show, the Income Stream. It's been fascinating to see what going live on YouTube every day has done for the brand for the connections. Live streaming is such a wonderful tool, whether you're pre-launching something, pitching something, or simply trying to build a deeper relationship with your audience. Today we're speaking with none other than Luria Petrucci from LiveStreamingPros.com. Luria has personally helped me with setting up my live streaming stuff, from gear selection to strategies, to how to be engaging on camera. She's such a wonderful person, and I can't wait for you to hear from her, learn from her, and hopefully be inspired to do more live videos. We'll be digging into how to use live video to engage with your audience, how and where to go live, and much more. Show notes and more at SmartPassiveIncome.com/session502.

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#501 Do you ever wonder what your life or career would be like if you'd made a different decision at a fork in the road? I definitely don't use my architecture degree anymore. But at the same time, I think about the skills I've learned and the things that happened early in my career that helped get me to where I'm at today. If I'd taken a different path, I wouldn't be where I am today. And I'm grateful for the experiences. In fact, some of my favorite stories and conversations are about starting down a path that pivots into something else, whether it's niching down into something specific, or making a more radical change. Either way, it's always an amazing story—and you're going to hear one of those stories today from Megan Gilger from Fresh Exchange. Megan and her husband, Mike, started a design studio that evolved into something completely different. Today they have an amazing blog and online community at FreshExchange.com that's all about the pursuit of community and connection and reciprocity with the earth. It's not necessarily what they set out to do, but it's what it became. You'll hear about how this journey has unfolded for Megan and the Fresh Exchange brand: how it all started and gained traction, and how Megan knew this was the route she was meant to follow. Show notes and more at SmartPassiveIncome.com/session501.

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#500 Significant number alert! This is episode 500 of the Smart Passive Income Podcast, and to celebrate the milestone, we're doing something a little different. We're flipping the script. Today we have a guest host running the show, and although we won't say who it is (you'll have to listen to find out!), you may remember this person and his wife from two hugely popular episodes of the show (122 and 265). Anyway, our mystery host is taking over the mic today and interviewing his "guest," Pat Flynn, about his online journey. They talk about Pat's experience losing his architecture job, and how he started, built, and grew his first online business. You've probably heard some version of this story before, but this episode is different—Pat and our host go really deep to uncover some of the nitty-gritty details of the struggles and the excitement on Pat's path to creating multiple online businesses and becoming a trusted educator for entrepreneurs everywhere. Pat also reveals a little about what's coming next for the SPI community, and for this very podcast. As for our mystery host, well, what can we say? He's a delight. We think you'll agree that this episode is the perfect way to cap off the first 500 episodes of the SPI podcast, the first of many more to come. Show notes and more at SmartPassiveIncome.com/session500.

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#499 If you're a business owner, this might be one of the most important podcast episodes you listen to. That's because as an entrepreneur, whether you're just starting out or you have been doing this for a while, you're probably constantly coming up with ideas. Some of those ideas are probably great. Some of them, not so great! But when it comes to great ideas, you need to know how to actually get them out into the world. And I'm not talking about specific strategies, like email or advertising. What I'm talking about is this: How do we take our ideas and put them out there so they'll spread? That's the big idea behind today's episode. This stuff is on the level of Made to Stick by Chip and Dan Heath, or Outliers by Malcolm Gladwell. Today I'm talking to Jeff Goins, from GoinsWriter.com. Jeff is a great friend of mine, someone I've known for over a decade now, who's been on the show before and has helped me with my book writing. And he's here today to help us all out. So if you're looking to create ideas that spread on their own, this one's for you. Show notes and more at SmartPassiveIncome.com/session499

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#498 If you're running a business, you need an email list. But you also need to send the right emails. And you also need to make sure those emails are actually getting into your subscribers' inboxes. I often talk about the fact that email is the way to go. And it is! I only wish I'd started my email list sooner. And email does offer advantages over platforms like Facebook, Instagram, TikTok, and YouTube, with their algorithms that can block our messages from the audiences that want to hear from us. But email has a similar issue, and it's one you need to address if you want to reach more people: the dreaded spam folder. Why do emails end up in spam, and what can you do about it? That's what we're talking about today with Adrian Savage, the founder of Deliverability Dashboard. Adrian is a wizard when it comes to all things email, and he goes over the four keys to massively improving your deliverability rates. If you have an email list or are thinking of starting one, this episode is a must-listen. You can also get access to a simple checklist that helps you avoid the spam folder and potentially double your open rate at DeliverabilityDashboard.com/checklist. Show notes and more at SmartPassiveIncome.com/session498.

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#497 Today, you're going to hear an incredible level of detail on how to build a brand, write a bestselling book (or two), and make business and family life work together in a powerful way—plus why health and sleep are so crucial, and much more. Our guest is an SPI fan favorite: Shawn Stevenson of the Model Health Show, and he's going to take us behind the scenes of how he runs his business and gets things done, from his podcast to his books and everything else that's gone into building his incredibly successful brand. In fact, some of what Shawn shares in this episode is stuff he's never shared, because nobody's ever asked him these questions before! I cannot wait to go behind the scenes with you. How does the man run the show? Let's find out! Show notes and more at SmartPassiveIncome.com/session497.

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#496 How do you position yourself as an expert? How do you talk about yourself online so that other people become interested, not just in following you, but potentially buying from you? How do you sell yourself in a way that's not sleazy? It starts by remembering that you are the only you that exists. Today we're talking with Mike Kim from youarethebrandbook.com about how to turn your youness into a personal brand that gets people's attention and makes you money. Mike is one of the most genuine people I know. He's been through the ranks and gone through a lot of ups and downs, to now be helping people build their brands online. I'm really excited for you to hear this episode because it could be the refresher you need to take hold of who you are and how you position and talk about yourself online. In fact, Mike and I go through an entire blueprint on how to do this yourself. So sit back, relax, and take notes if you need to, because this is a great one. Show notes and more at SmartPassiveIncome.com/session496.

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#495 The future of business is about community and connection. And, it's more than just creating Facebook or LinkedIn groups—now your entire business can be run like a membership site. That's exactly what we're going to be talking about today with Jillian Benbow, the manager of our membership community, SPI Pro. Jillian and I cover what it takes to create a thriving community where members feel welcomed and excited to engage and grow together. She's a pro at fostering connection and managing all the different facets of running a community of diverse people with all kinds of businesses and goals. We talk meetups, networking, AMAs, gamification, and much more—it's a wealth of information on how to manage a community, so don't miss it. Show notes and more at SmartPassiveIncome.com/session495.

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#494: A long, long time ago—before Zoom was even a thing—we were talking about summits here on SPI. And guess what? Summits are back, and they're hotter and better than ever, especially because now we have even more tools to create and run amazing summits. One of those tools is HeySummit. It's a platform Rob Geld cofounded to help make online summits more flexible, more customizable, and easier to run. I'm really excited to welcome Rob to the show to share all the ins and outs, plus the practical, strategic step-by-step advice to create your first summit. Where do you start? How do you make it happen? Rob's got the answers, so check it out. Show notes and more at SmartPassiveIncome.com/session494.

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#493 So by now you've probably heard about Clubhouse Let me tell you, Clubhouse is here, social audio is definitely here to stay, and it's not going anywhere. Having spent some time on Clubhouse (80,000 followers and counting), I can tell you that some of the connections and experiences I've had there have been amazing. Clubhouse can be a fantastic way to spark genuine conversations, create powerful connections, and take your business to the next level. It can be an absolute game changer! But you gotta do it right, and that's why I have Mike Stelzner on the show today, founder of Social Media Examiner. Today he'll be breaking down what you should and shouldn't do when joining the platform, how it works, how to promote your brand on Clubhouse, and more. Let's dig in! Show notes and more at SmartPassiveIncome.com/session493

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