The Smartest Amazon Seller

Unit economics assesses the profitability and sustainability of a business at the individual product or service level. By analyzing the costs and revenues associated with each unit sold, a company can determine whether its core offering is financially viable.

Rob, an entrepreneur at I'm The One Podcast, emphasizes the importance of product selection and unit economics in determining the success of a brand. He also discusses the changing landscape of selling on Amazon - highlighting the need for sellers to constantly evolve and adapt, and have a platform-first mentality by figuring out what Amazon wants.

Plus, learn what Rob has to say about multi-channel sales and the future of TikTok shops.

Episode Notes:

00:20 - Robb Green Introduction

01:49 - Best Part of Running Brands

02:38 - Product Selection and Unit Economics

04:31 - Strategy Shift

05:30 - Platform-first Mentality

06:21 - Using AI to Understand Customer Sentiment

07:10 - Using Data to Make Better and Quality Decisions

10:11 - Improvement on SQP Data

12:50 - What do Eight-figure Sellers Worry About?

15:13 - Allocating Time and Money for Multi-channel Sales

16:27 - The Future of TikTok Shops

17:45 - SmartScout for TikTok

20:51 - What Does TikTok Shops Want?

Website: https://imtheone.com/about-us/

YouTube: https://www.youtube.com/@imtheonepodcast

Instagram: https://www.instagram.com/imtheonepodcast/

Facebook: https://web.facebook.com/people/Im-The-One-Podcast/

X: https://twitter.com/imtheonepodcast

LinkedIn: https://www.linkedin.com/in/imtheonepodcast/

Related Post: How to Sell on Amazon from Alibaba: A Beginner’s Guide

Tax Compliance, Business Performance Analysis, Budgeting and Planning, Estimated Sales Velocity, and Risk Management are just some of the reasons why Accounting is crucial for any Amazon seller.

Ryan Hurley, the founder and lead developer of SellAnalytics, a software that helps Amazon sellers manage their accounting and inventory, teaches us the importance of accurate accounting, the limitations of existing tools such as A2X and QuickBooks, and how Sell Analytics offers a comprehensive solution for Amazon sellers.

Episode Notes:

00:39 - Ryan Hurley Introduction

03:56 - First Product Sold

04:11 - Solving Accounting Problems

05:14 - Tying Inventory into Cashflow

06:47 - Inventory value on QuickBooks

07:18 - What Do You Need To Know Before Filing

07:56 - Trial Balance

09:31 - QuickBooks vs Spreadsheets

10:01 - Why Bypass QuickBooks

14:01 - Learning How to Operate an Accounting Firm

15:21 - Building Other Sales Channels

15:59 - Learning How Much to Reinvest in the Business

Website: https://sellanalytix.com/

LinkedIn: linkedin.com/in/ryan-d-hurley

Related Post: 5 Ways To Turn Your Finances Into a Business Strength

In this episode, host Scott Needham welcomes Corey Ganim, an expert in Amazon wholesale, to discuss the power of delegation and hiring virtual employees.

Corey shares his experience of leveraging overseas talents to delegate tasks that don't move the needle in his business. He emphasizes the importance of hiring employees who are willing to challenge and provide valuable input, rather than just being yes-men.

From managing Seller Central to handling administrative work, Corey provides practical tips on finding and training the right virtual assistants.

Episode Notes:

00:29 - Corey Ganim Introduction

01:00 - Creating Content for Wholesale Sellers on LinkedIn

02:25 - The Power of Delegation

02:50 - Screening and Finding Talents

06:40 - Common Hiring Mistakes

09:00 - Managing Seller Central

09:40 - AMZ United as a Participant

12:40 - Percentage of Brand New Amazon Sellers

14:10 - Opening Up New Accounts

16:50 - Navigating Distributor Relationships

LinkedIn: linkedin.com/in/corey-ganim

Website: gobrandrocket.com

X: @GanimCorey

Amazon Vendor Negotiations are critical for vendors aiming to establish a successful and mutually beneficial relationship with the platform. A well-negotiated agreement can contribute to increased sales, improved visibility, and a stronger position within the competitive Amazon marketplace.

Join Scott and Martin Heubel as they discuss various aspects of Amazon's Vendor Central and how brands can navigate the platform.

Touching on topics such as the approach to Prime Day and other shopping holidays, the types of deals offered by vendors, the advantages of first-party brands in terms of visibility and placement, the shift in Amazon's relationships with distributors in Europe, and the reasons behind Amazon's reduced support for mid-tail and long-tail brands.

Plus, learn about Amazon's focus on automation and cost reduction, including the offshoring of support functions.

Episode Notes:

00:45 - Martin Heubel Introduction

02:15 - Vendor Central Experience and the Role of Vendor Managers

04:39 - Deal Exclusive to Vendor Brands

07:08 - 1P Relationships with Distributors in the United States

10:46 - Why Isn’t Amazon Not Meeting Expectations of 1P Brands?

15:15 - Amazon Reducing Cost

16:15 - What Does Amazon’s Hardball Look Like?

18:20 - Negotiating with Amazon

22:35 - Annual Vendor Negotiations

26:30 - The Future of Vendors

LinkedIn: linkedin.com/in/martinheubel

Website: consulterce.com

X: consulterce

Related post: The Vendor Central Database of Amazon Brands

Seller Fulfilled Prime is crucial for sellers looking to optimize their fulfillment operations, reduce costs, and enhance their competitiveness in the Amazon marketplace.

It provides a strategic alternative to FBA, offering greater control, flexibility, and the ability to meet the high expectations of Amazon Prime customers.

Whether you're a seasoned seller or just starting, this episode featuring Manish Chowdhary, Founder & CEO at Cahoot -the World's first P2P Fulfillment Network for Brands and retailers- provides actionable information to navigate the ever-evolving dynamics of e-commerce fulfillment.

Episode notes:

00:15 - Manish Chowdhary Introduction

00:40 - Amazon FBA Programs

01:45 - Seller Fulfilled Prime Program Requirements

05:10 - Delivery Speed Metric

08:15 - Who is Seller Fulfilled Prime Best For?

“It’s a myth that FBA is cheaper across the board.” -Manish

10:50 - Multi-Channel Fulfillment

11:55 - Lawsuits and Latest News About Amazon SFP

15:40 - Seller Fulfilled Prime For Specific Shipping Regions

19:10 - Adoption of Seller Fulfilled Prime

20:25 - Seller Fulfilled Prime Application

21:05 - Seller Fulfilled Prime Trial

23:35 - Amazon Fees

LinkedIn: linkedin.com/in/manish-chowdhary

Website: Cahoot.ai

X: PulseCommerce

Related Post: FBA Doesn’t Always Beat FBM: When to Pick One for New Sellers

Chinese Amazon sellers are growing and getting better at listings - adopting AI to make better photos, videos, and A+ content.

How can you, a U.S. brand, differentiate your business from this kind of saturation?

Listen and learn from Andy Isom, a YouTuber, a Podcaster, and a Business Coach, as he teaches how to build an Amazon brand that distinguishes itself from Chinese sellers.

Episode Notes:

00:30 - Andy Isom Introduction

03:15 - Selling on Amazon with Andy Isom

05:30 - Transparency to Audience

08:40 - Analyzing Brands

10:25 - Chinese Third-Party Sellers

10:55 - Advantages of U.S.-based Sellers

12:10 - Chinese Brands Utilizing AI

12:40 - The Need to Separate Your Brand from Chinese Sellers

13:35 - Conversation-piece Products

17:20 - Building a Brand Community

18:40 - Unrealistic Expectations When Starting Out

20:55 - Kickstart Models

22:30 - Using AI for Generating Product Concepts

23:35 - Difference Between New Sellers of Then and Now

LinkedIn: linkedin.com/in/andyisom

Podcast: https://open.spotify.com/show/52L8k1GbdWb4mngZNp92b7

Related Post: Yes, E-Commerce in Latin America Is Worth It

Need a full-service, one-stop-shop for your Amazon business?

Store Creation, Inventory, Listing Optimization, CPC Advertising, and more, Aaron Moore, your remote director of Amazon, will deliver results.

Learn the advantages of choosing a solo-operated agency over larger teams, plus other strategies that will take your Amazon business to the next level.

Episode Notes:

00:30 - Aaron Moore Introduction

03:10 - Advantages of single operator agency

05:30 - Aaron’s Multiple Skillset Sources

“Get in there, get your hands dirty, and up. Do the work” -Aaron

09:30 - Finding Clients as a Single Operator Agency

11:25 - Going Up Against Other Agencies

13:30 - How Does Aaron Feel About Outsourcing Tasks?

15:00 - Biggest Sales Contributor

18:10 - Setting Up Financing

18:55 - Aaron’s Preferred Brands

20:50 - The Patent Wars

25:20 - Pulling Data From SmartScout

28:05 - SmartScout Subcategories

29:05 - Targeting Products

31:40 - Amazon in 5-10 Years

LinkedIn: linkedin.com/in/theamzaaron

Website: www.mooreamazon.com

Related Post: Amazon Growth Agency Becomes Adept With SmartScout

Aged inventory can be a silent, but substantial, hindrance to the growth and profitability of your Amazon business.

Non-moving products, especially in Q4, can lead to long-term storage fees.

In this short but information-packed episode, Scott reveals the challenges posed by aged inventory and offers effective strategies to address this issue and optimize your Amazon business.

Episode Notes:

00:15 - Amazon FBA Fees and Stale Inventory

02:10 - Monthly Storage Fee

02:45 - Long-term Storage Fee

03:45 - Removal Fees

05:15 - Storage Utilization Surcharge

05:45 - Capital and Opportunity Cost

06:00 - Cost-effective Ways to Sell Aging Inventory

06:35 - Proper Way of Discounting

08:10 - How to Sell When You Don’t Have Traffic

09:15 - Use Tools to Manage Inventory

Related Post: How To Sell Through Amazon Aged and Stale Inventory

When selling on Amazon, maximizing your profits is crucial for the success of your e-commerce business.

But what happens when it starts to backfire and hurt your bottom line?

We got Jason Hanan, co-founder of AZsellerkit, to give us the fine details of what could potentially destroy your whole Amazon listing and the steps to take to aggressively reverse the effects.

Episode Notes:

00:30 - Jason Hanan Introduction

04:25 - How to Optimize Variation Listing

07:40 - Pulling Out a Variation That Hurts Your Whole Listing

09:55 - The Power of Coupons

11:30 - Engagement from Price Variation

12:05 - SmartScout Rank Tracker

12:50 - Which Variants Are on Which Keywords

13:55 - The Influence of Amazon Pricing Structure

17:10 - Pricing Pain Points and Profit Maximization

19:30 - Raising Prices Without Hurting Velocity

24:15 - Test Pricing on Items

27:00 - Ad Spends and Returns

LinkedIn: https://www.linkedin.com/in/jason-hanan-3a448013/

Website: AZsellerkit.com

Related Post: Amazon Variation Listing: An Ultimate Guide [2023]

While Amazon Seller Support plays a vital role in assisting sellers, some may find it annoying or frustrating due to various reasons.

When support is broken, It disrupts the user experience and also hurts the end consumers.

Learn the weirdest pain point of selling on Amazon and how Seller Candy solved the problem of Amazon Seller Support with the Seller Candy Founder Josh Cavendish and the Smartest Amazon Seller Scott Needham.

Episode Notes:

00:15 - John Cavendish Introduction

01:55 - Amazon Seller Support Going Downhill

02:45 - Biggest Problem on Seller Support

03:45 - Why is Amazon Seller Support Bad at Helping?

08:10 - Is Seller Candy’s Solution for All Types of Sellers?

10:35 - Seller Candy’s Service Model

12:00 - Will Amazon Ever Solve Seller Support Issues

12:30 - Weaponzing Seller Support

13:00 - Seller Candy’s Ask Portal

LinkedIn: linkedin.com/in/thejohncavendish

Website: sellercandy. com

Related Post: What To Do When Amazon Seller Support Does Not Answer Your Question?