The Smartest Amazon Seller

Scott breaks down the latest news in the Amazon space.

Learn his reactions to new FBA Fees and the details of Thrasio’s Bankruptcy Filing. Plus, some funny takes on the 17 people you will meet at the Prosper event.

Episode Notes:

00:35 - Podcast Coverage

01:15 - Prosper Update and Scott’s Favorite Audience

02:50 - The 17 People you will meet @ Prosper

03:15 - The Event Season

04:30 - Natural Products Expo West 2024

05:45 - SmartScout Expo West Brand Report

07:05 - Thrasio Bankruptcy

09:55 - Tweets about Thrasio’s Bankrupt

10:15 - Optimizing FBA Fees

Email: [email protected]

Related Post: Fulfillment Fee (FBA Fulfillment Fee)

In this podcast episode, Scott Needham interviews David Zimmermann from the Amazon Tools League channel.

They discuss the process of analyzing Amazon tools and how David evaluates different categories of tools, such as PPC automation and profitability trackers. They also talk about the challenges of comparing AI features in different tools and the importance of considering cost in tool evaluation.

David shares his experience with tracking the tool landscape and how some tools have faded away over time. They also touch on the topic of newsletters and the importance of building an email list for e-commerce brands.

Episode notes:

00:15 - David Zimmermann Introduction

01:40 - David Zimmermann Tools Comparison

04:45 - Comparing AI

5:45 - Automation Features

07:02 - Scoring Tool Features

09:00 - David’s Favorite Category

10:15 - Finding the Tools

11:00 - How Returns Affect Profitability

13:25 - Picking Worth It Demos

14:14 - Tools That Faded Away

15:20 - Analyzing Newsletters

19:35 - Conclusion

LinkedIn: https://www.linkedin.com/in/ddzim/

Website: https://courses.ddzim.me/courses

Related Post: The 5 Best SmartScout Tools for Amazon Wholesale Sellers

In this episode, Scott dives into the art of inventory management, drawing lessons from early encounters with hits like Elf on the Shelf, Halloween products, and Barbie dolls. He explores the fine line between stocking out and overstocking and discusses why stocking out can sometimes be good.

Plus, Scott tackles upcoming 2024 FBA fees and shares strategies for thriving in today's ever-evolving market. Tune in for expert tips on mastering inventory and maximizing profitability.

Episode Notes:

00:30 - Early Lessons from Amazon Selling

01:35 - The Elf on the Shelf

03:05 - Halloween

04:25 - Barbie Princess

06:20 - Why Stocking Out Can Be a Good Thing

07:05 - Stocking Out vs Overstocking

09:20 - Greed vs Caution

Related Post: How To Sell on Amazon Without Inventory

Scott Needham interviews Michal B. Oron, the CEO and Co-Founder of Fortunet.net, the first investment bank focused on e-commerce businesses.

They discuss the rise and fall of aggregators in the Amazon marketplace, the diversification of acquirers, and the importance of benchmarking for Amazon sellers. They also explore key metrics such as ACOS (Average Cost of Sale), repeat customer rate, market share, and the Inventory Performance Index (IPI).

Michal shares insights into how these metrics impact the attractiveness and potential of a business.

Overall, they are optimistic about the market and see a growing appetite for deals in the e-commerce space.

Episode Notes:

01:05 - Michal Introduction

01:30 - The Rise and Fall of Aggregators

04:05 - Benchmarking

07:50 - Understanding ACOS

11:20 - Repeat Customer Rate

17:00 - Market Share

19:00 - The Significance of Market Share

20:55 - Inventory Performance Index (IPI)

Website: https://fortunet.net/

LinkedIn: linkedin.com/in/michal-baumwald-oron-9b604620

Related Post: Thrasio vs Perch: Which Amazon Aggregator Is Right for You?

In this episode, Scott interviews Michael Kaufman, an expert in e-commerce and Amazon selling, about the importance and impact of offering a lifetime warranty as a strategy to build brand identity and customer loyalty.

They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon.

Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses.

Episode Notes:

00:25 - Michael Kaufman Introduction

01:10 - How Michael Started

03:45 - Lifetime Warranty

04:55 - Building Credibility from Reviews

06:05 - Fulfilling Claims

08:40 - Organic Product Launch

09:50 - Conversion from Lifetime Warranty

11:15 - Putting the Warranty in the Main Image

12:05 - Tricking the Amazon Algorithm

12:55 - Lifetime Value of Customers

15:25 - Thinking Like a Customer

16:10 - Warranty Registration

17:35 - Utilizing Mailers

LinkedIn: linkedin.com/in/protuffproducts

Website: https://brandfortresshq.com/

Related Post: 8 Strategies To Boost Your Conversion Rates on Amazon

Scott Needham interviews Dylan Lam of Omirank about building a long-term product that turns into a brand. They discuss the evolution of product launches and the concept of treating Amazon as a channel rather than a business model.

Dylan shares his future-proof product launch formula, which involves triple validation through Amazon research, dropshipping research, and Kickstarter. They delve into the preparation and launch stages of Kickstarter, as well as the importance of generating traffic and building a community.

Dylan provides examples of successful Kickstarter campaigns and highlights the cash flow advantage and flexibility of launching on Kickstarter. They also discuss fulfillment options and the assistance provided by Omirank in the product launch process.

Episode Notes:

00:00 - Introduction and Goal of the Podcast

01:10 - Guest Introduction

01:38 - The Evolution of Product Launches

03:10 - Treating Amazon as a Channel

06:49 - The Future-Proof Product Launch Formula

07:16 - Dropshipping Research

08:43 - The Kickstarter Step

10:26 - Preparation and Launch Stages of Kickstarter

13:33 - Generating Traffic on Kickstarter

15:33 - Successful Kickstarter Examples

19:18 - Cash Flow Advantage and Launching on Amazon

21:56 - Fulfillment of Kickstarter Orders

24:08 - Assistance in the Product Launch Process

26:41 - Building a Brand and Owning Traffic

28:01 - Conclusion

LinkedIn: linkedin.com/in/dylan-kenneth-lam-796778281

Related Posts: The Ultimate Checklist for Launching a Product on Amazon

In this episode, Scott Needham interviews Liz Saunders, the founder of Fluencer Fruit, a tool for Amazon influencers.

Liz shares her background as an Amazon seller and her journey to building Fluencer Fruit.

She discusses the need for tools in the Amazon Influencer Program and the challenges of marketing the tool. Liz emphasizes the importance of video in Amazon listings and how it can increase sales and reduce returns.

She also discusses Amazon's response to video trends and the future of the Amazon Influencer Program. The episode concludes with Liz sharing how sellers can use Fluencer Fruit for optimization and her contact information for further questions.

Episode Notes:

00:00 - Introduction and Background

01:00 - Building Fluencer Fruit

03:02 - The Need for Tools in the Amazon Influencer Program

04:11 - Marketing Challenges

05:24 - The Importance of Video in Amazon Listings

08:19 - The Impact of Video on Sales and Returns

09:47 - Amazon's Response to Video Trends

13:20 - How Sellers Can Get Videos on Their Listings

14:14 - Case Study: Increase in Sales with Influencer Content

18:13 - Using Fluencer Fruit for Optimization

19:27 - The Future of the Amazon Influencer Program

21:24 - Expansion of the Influencer Program Internationally

22:35 - Closing Remarks

LinkedIn: linkedin.com/in/liz-saunders

Website: www.fluencerfruit.com

Related Post: Leveraging User-Generated Content to Boost Amazon Sales

Scott Needham interviews Tom, the Co-Founder of Lonesome Labs, about its HighFive tool. It is a free tool that helps Amazon sellers request reviews for their products in a compliant way.

HighFive connects with a seller's Amazon account and allows them to choose when Amazon sends the review request email to customers.

Tom explains the importance of reviews for sellers and how HighFive can help them get more recent reviews, which can improve their product rankings. He also discusses the future plans for Lonesome Labs and the value of offering HighFive as a free tool.

Episode Notes:

01:10 - Tom Piamenta Introduction

01:20 - The Value of Product Reviews

02:20 - Lonesome Labs’s HighFive

04:30 - Best Interval for Reviews

05:00 - Review Limitations

06:00 - Calculating Success Rates

07:00 - Getting Reviews for Free

08:00 - New Tools to Watch Out From Lonesome Labs

09:00 - Micro SaaS

09:40 - Review Manipulation and Getting Suspended

LinkedIn: https://www.linkedin.com/in/tompiamenta/

Website: www.lonesomelabs.com

Related Post: Amazon Variation Listing: An Ultimate Guide [2023]

In this episode, Scott is with Will Haire, CEO & Founder at BellaVix. They explore the intricacies of Amazon Vendor Central, including topics such as net PPM, vendor profit calculations, co-op fees, challenges, and benefits of being a vendor.

Learn about liquidation impact, reduced purchase orders, advertising strategies, vendor finances, and the future of Vendor Central. The conversation delves into maximizing profitability, chargeback recovery, and the unique experiences vendors face, particularly during Q4.

They also shared valuable insights into streaming TV advertising and emerging opportunities on platforms such as Snap and Instagram. Additionally, Scott underscores the significance of inventory discipline, utilizing prime exclusive discounts, and addresses the issue of handling stale inventory.

Episode Notes:

00:21 - Will Haire Introduction

00:55 - The T5 and Sales Days

01:55 - Streaming TV Advertising

04:00 - Placement and Targeting

05:40 - Vendor Central

07:00 - Calculating Profit Margin

08:30 - Co-op Fees and Other Costs

12:05 - Contribution Margin

12:40 - Impact of Liquidating Products

15:00 - Paying for Advertising as a Vendor

17:25 - The Future of Vendor Central

19:35 - Closing Remarks

LinkedIn: linkedin.com/in/willhaire

Website: bellavix.com

X: MarketingChimp1

Related Post: How to Get Leverage on Amazon Vendor Negotiations [2024]

In this episode of The Smartest Amazon Seller Podcast, host Scott Needham interviews Youval and Andrew, two experienced professionals with backgrounds in Amazon selling and brand management.

They discuss various topics related to selling on Amazon, focusing on advertising, data analysis, and overall business growth. Plus, insights and experiences - highlighting the importance of a healthy Amazon business, measuring incrementality, and utilizing data to optimize ad campaigns.

Learn the features and benefits of Amazon marketing cloud and discover valuable strategies to succeed on the platform.

Episode Notes:

00:40 - Youval Peltier and Andrew Tookey Introduction

04:13 - Empowering Brands

07:34 - The Complexity of Subcategories

08:06 - Factors That Contribute to a Healthy Amazon Business

09:46 - What is Incrementality?

11:14 - How to Measure Incrementality

11:50 - Stitching Data from Different Sources

14:41 - Brand Affinity

15:36 - Amazon Marketing Cloud

18:47 - Media-Driven Customer vs Organically-Driven Customer

20:22 - How to Deliver Optimal Results

23:13 - Advantage of Working Outside of Amazon

27:35 - The Omnichannel Solution

LinkedIn: linkedin.com/in/youval-peltier-74586319 | linkedin.com/in/andrew-tookey-64180623

Website: iderive.com

Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads