In this episode, Scott interviews Michael Kaufman, an expert in e-commerce and Amazon selling, about the importance and impact of offering a lifetime warranty as a strategy to build brand identity and customer loyalty.

They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon.

Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses.

Episode Notes:

00:25 - Michael Kaufman Introduction

01:10 - How Michael Started

03:45 - Lifetime Warranty

04:55 - Building Credibility from Reviews

06:05 - Fulfilling Claims

08:40 - Organic Product Launch

09:50 - Conversion from Lifetime Warranty

11:15 - Putting the Warranty in the Main Image

12:05 - Tricking the Amazon Algorithm

12:55 - Lifetime Value of Customers

15:25 - Thinking Like a Customer

16:10 - Warranty Registration

17:35 - Utilizing Mailers

LinkedIn: linkedin.com/in/protuffproducts

Website: https://brandfortresshq.com/

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