In this episode, Scott is with Will Haire, CEO & Founder at BellaVix. They explore the intricacies of Amazon Vendor Central, including topics such as net PPM, vendor profit calculations, co-op fees, challenges, and benefits of being a vendor.

Learn about liquidation impact, reduced purchase orders, advertising strategies, vendor finances, and the future of Vendor Central. The conversation delves into maximizing profitability, chargeback recovery, and the unique experiences vendors face, particularly during Q4.

They also shared valuable insights into streaming TV advertising and emerging opportunities on platforms such as Snap and Instagram. Additionally, Scott underscores the significance of inventory discipline, utilizing prime exclusive discounts, and addresses the issue of handling stale inventory.

Episode Notes:

00:21 - Will Haire Introduction

00:55 - The T5 and Sales Days

01:55 - Streaming TV Advertising

04:00 - Placement and Targeting

05:40 - Vendor Central

07:00 - Calculating Profit Margin

08:30 - Co-op Fees and Other Costs

12:05 - Contribution Margin

12:40 - Impact of Liquidating Products

15:00 - Paying for Advertising as a Vendor

17:25 - The Future of Vendor Central

19:35 - Closing Remarks

LinkedIn: linkedin.com/in/willhaire

Website: bellavix.com

X: MarketingChimp1

Related Post: How to Get Leverage on Amazon Vendor Negotiations [2024]