In this episode of The Smartest Amazon Seller Podcast, host Scott Needham interviews Youval and Andrew, two experienced professionals with backgrounds in Amazon selling and brand management.

They discuss various topics related to selling on Amazon, focusing on advertising, data analysis, and overall business growth. Plus, insights and experiences - highlighting the importance of a healthy Amazon business, measuring incrementality, and utilizing data to optimize ad campaigns.

Learn the features and benefits of Amazon marketing cloud and discover valuable strategies to succeed on the platform.

Episode Notes:

00:40 - Youval Peltier and Andrew Tookey Introduction

04:13 - Empowering Brands

07:34 - The Complexity of Subcategories

08:06 - Factors That Contribute to a Healthy Amazon Business

09:46 - What is Incrementality?

11:14 - How to Measure Incrementality

11:50 - Stitching Data from Different Sources

14:41 - Brand Affinity

15:36 - Amazon Marketing Cloud

18:47 - Media-Driven Customer vs Organically-Driven Customer

20:22 - How to Deliver Optimal Results

23:13 - Advantage of Working Outside of Amazon

27:35 - The Omnichannel Solution

LinkedIn: linkedin.com/in/youval-peltier-74586319 | linkedin.com/in/andrew-tookey-64180623

Website: iderive.com

Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads