The Social-Engineer Podcast

Today our guest joining us is Kevin Gowen. Kevin serves as Chief Information Security Officer for Synovus and is responsible for information and cyber security, physical security, business continuity, fraud, and financial crimes. He was named Chief Information Security Officer in 2015. Gowen earned Bachelor's and Master's degrees in Mechanical Engineering from the Georgia Institute of Technology. He was a recipient of the James H. Blanchard Leadership award and was named Tech Exec Networks' Information Security Executive of the Year in May 2022. Gowen is an alumnus of Leadership Columbus and serves as a board member of the National Technology Security Coalition along with serving on multiple advisory boards and in industry group leadership roles. [Oct 17th, 2022]

00:00 – Intro

00:56 – Intro Links:

• Social-Engineer.com
• Managed Voice Phishing

• Managed Email Phishing
• Adversarial Simulations -
• Social-Engineer channel on SLACK
• CLUTCH
• innocentlivesfoundation.org

03:55 – Kevin Gowen Intro

05:55 – What made you want to go into InfoSec?

06:56 – Managing Risk with teams of 10,000+

08:24 – How do you stay in front of the next attack?

10:15 – Top 3 Talking Points to assure the stakeholders

11:27 – How do you educate the customer?

13:04 – The "push" during Cybersecurity Awareness Month

14:23 – That's not Amazon!

15:55 – How are you attracting and retaining talent during this employee drought?

20:23 – Poaching vs Developing

22:46 – Communicating the need for diversity down the ladder

24:25 – Cross-industry and Inter-department hiring

26:24 – If I knew then...

28:41 – Defining our "true" critical assets

30:03 – Be willing to be evaluated

32:32 – Who helped get you to where you are today?

• Father
• IBM Manager
• Allen Gula, Jr

34:47 – Find Kevin Gowen online

• LinkedIn: www.linkedin.com/in/kevin-gowen

35:59 – Book Recommendations

• The Leadership Challenge – Barry Posner
• The Founders Mentality – James Allen & Chris Zook
• Better Great Than Never – Lindsay Dare Shoop

39:28 – Wrap Up

40:13 – Outro

• www.social-engineer.com
• www.innocentlivesfoundation.org

Today we are joined by David Hill. David is currently a licensed real estate broker in Massachusetts and is also a Success Certified Business Coach and Cardone University Sales Trainer. Davis has been a top producing real estate agent for over 18 years as well as a phone sales trainer with over 36 years' sales experience in multiple industries. David is also the host of the Path to Mastery podcast and the author of two books, "The Sales Playbook" and "Getting your Quality of Life back". David also enjoys traveling, spending time with his 3 daughters and his wife, and enjoys exercise as a triathlete who has competed in an Ironman Race. [Oct 10th, 2022]

00:00 – Intro

00:20 – Intro Links

• Social-Engineer.com

• Managed Voice Phishing
• Managed Email Phishing
• Adversarial Simulations
• Social-Engineer channel on SLACK
• CLUTCH

• innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/

01:41 – David Hill Intro

02:41 – How did you get started in sales?

03:51 – The way sales have changed over the decades

07:15 – Improving your quality of life

09:45 – Setting Standards

11:48 – Getting over the fear of setting boundaries

16:38 – The Power of Resilience

19:37 – Developing your own Grit

23:14 – Steps to finding your passion

28:48 – Strategic Thought Time

31:28 – Who are your greatest mentors?

• John Alexandrov
• Jim Rohn
• Jairek Robbins

33:42 – Book Recommendations:

• Shift - Gary Keller
• The Art of Impossible - Steven Kotler
• The Sales Playbook - David Hill

36:36 – Find David Hill online

• Website: www.davidhill.link
• Youtube: https://www.youtube.com/c/DavidHillcoach/

37:26 – Guest Wrap Up

37:54 – Outro

• www.social-engineer.com

• www.innocentlivesfoundation.org

Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.

This is Episode 181 and hosted by Chris Hadnagy, CEO of Social-Engineer LLC, and The Innocent Lives Foundation, as well as Social-Engineer.Org and The Institute for Social Engineering.

Joining Chris is co-host Dr. Abbie Maroño. Abbie is Director of education at Social-Engineer, LLC, and a perception management coach. She has a PhD in Behaviour analysis and specializes in nonverbal communication, trust, and cooperation.

Today's conversation will be on the topic of Can You Fake It Till You Make It. [Oct 03, 2022]

00:00 – Intro

00:21 – Dr. Abbie Maroño Intro

01:16 – Intro Links

• Social-Engineer.com
• Managed Voice Phishing
• Managed Email Phishing
• Adversarial Simulations

• Social-Engineer channel on SLACK
• CLUTCH
• innocentlivesfoundation.org

03:45 – The topic of the day: Can you fake it till you make it?

05:15 – The Power of the Mind

06:53 – The Placebo Milkshake

12:07 – The difference with disorders

14:09 – "I'm gonna be happy!"

15:55 – Facial Feedback Hypothesis

21:00 – The power of expression

22:18 – Botox for happiness?

30:27 – Power Posing

37:39 – V is for Victory!

39:07 – The basis of non-verbals

41:34 – Self Talk

44:34 – All or Nothing

47:37 – Public Speaking or Firing Squad?

49:34 – Book Recommendations

• You, Only Better – Nicholas Bate - https://amzn.to/3LTGkul
• Don't Sweat the Small Stuff – Richard Carlson - https://amzn.to/3C0eg3I

50:26 – Wrap Up

50:58 – Find us online

• Twitter: https://twitter.com/abbiejmarono
• LinkedIn: linkedin.com/in/dr-abbie-maroño-phd-35ab2611a
• Twitter: https://twitter.com/humanhacker

• LinkedIn: linkedin.com/in/christopherhadnagy

51:48 – Outro

• www.social-engineer.com
• www.innocentlivesfoundation.org

Select research:

Carney, D. R., Cuddy, A. J., & Yap, A. J. (2010). Power posing: Brief nonverbal displays affect neuroendocrine levels and risk tolerance. Psychological science, 21(10), 1363-1368.

Coles, N. A., Larsen, J. T., & Lench, H. C. (2019). A meta-analysis of the facial feedback literature: Effects of facial feedback on emotional experience are small and variable. Psychological bulletin, 145(6), 610.

Crum, A. J., Corbin, W. R., Brownell, K. D., & Salovey, P. (2011). Mind over milkshakes: mindsets, not just nutrients, determine ghrelin response. Health Psychology, 30(4), 424.

Fischer, J., Fischer, P., Englich, B., Aydin, N., & Frey, D. (2011). Empower my decisions: The effects of power gestures on confirmatory information processing. Journal of Experimental Social Psychology, 47(6), 1146-1154.

Garrison, K. E., Tang, D., & Schmeichel, B. J. (2016). Embodying power: A preregistered replication and extension of the power pose effect. Social Psychological and Personality Science, 7(7), 623-630.

Gronau, Q. F., Van Erp, S., Heck, D. W., Cesario, J., Jonas, K. J., & Wagenmakers, E. J. (2017). A Bayesian model-averaged meta-analysis of the power pose effect with informed and default priors: The case of felt power. Comprehensive Results in Social Psychology, 2(1), 123-138.

Hardy, J., Gammage, K., & Hall, C. (2001). A descriptive study of athlete self-talk. The sport psychologist, 15(3), 306-318.

Kross, E., Bruehlman-Senecal, E., Park, J., Burson, A., Dougherty, A., Shablack, H., ... & Ayduk, O. (2014). Self-talk as a regulatory mechanism: how you do it matters. Journal of personality and social psychology, 106(2), 304.

McIntosh, D. N. (1996). Facial feedback hypotheses: Evidence, implications, and directions. Motivation and emotion, 20(2), 121-147.

Neal, D. T., & Chartrand, T. L. (2011). Embodied emotion perception: amplifying and dampening facial feedback modulates emotion perception accuracy. Social Psychological and Personality Science, 2(6), 673-678.

Neary, N. M., Small, C. J., & Bloom, S. R. (2003). Gut and mind. Gut, 52(7), 918-921.

Shackell, E. M., & Standing, L. G. (2007). Mind Over Matter: Mental Training Increases Physical Strength. North American Journal of Psychology, 9(1).

Zamanian, A., Jolfaei, A. G., Mehran, G., & Azizian, Z. (2017). Efficacy of botox versus placebo for treatment of patients with major depression. Iranian journal of public health, 46(7), 982.

Khademi, M., Roohaninasab, M., Goodarzi, A., Seirafianpour, F., Dodangeh, M., & Khademi, A. (2021). The healing effects of facial BOTOX injection on symptoms of depression alongside its effects on beauty preservation. Journal of cosmetic dermatology, 20(5), 1411-1415.

Carter, Bradin T., "Is Botox A Safe And Effective Treatment To Reduce Symptoms Of Depression?" (2017). PCOM Physician Assistant Studies Student Scholarship. 404. https://digitalcommons.pcom.edu/pa_systematic_reviews/404

Welcome to the Social-Engineer Podcast: The SE Etc. Series. This series will be hosted by Chris Hadnagy, CEO of Social-Engineer LLC, and The Innocent Lives Foundation, as well as Social-Engineer.Org and The Institute for Social Engineering. Chris will be joined by his co-host Patrick Laverty as they discuss topics pertaining to the world of Social Engineering. [Sept 26, 2022]

00:00 – Intro

00:17 – Patrick Laverty Intro

01:12 – The Origin Story

02:07 – Intro Links

• Social-Engineer.com
• Managed Voice Phishing
• Managed Email Phishing
• Adversarial Simulations

• Social-Engineer channel on SLACK
• CLUTCH
• innocentlivesfoundation.org

04:41 – The importance of knowing past breaches

06:20 – The Twitter Breach (The F.U.D. train)

12:25 – The Twillio Breach

13:02 – The rise of SMISHING

25:00 – "Don't click!"

28:42 – The Cisco Breach

29:19 – MFA Fatigue

36:18 – The role of Social Engineering in these attacks

39:40 – Find us online

• Chris Hadnagy

• Twitter: @humanhacker
• LinkedIn: linkedin.com/in/christopherhadnagy

• Patrick Laverty

• Twitter: @plaverty9
• LinkedIn: linkedin.com/in/plaverty9

39:59 – Book (and Bees) Recommendations

• A BEEhavioral Lesson – Christopher Hadnagy

40:45 – Wrap Up & Outro

• www.social-engineer.com
• www.innocentlivesfoundation.org

Today we are joined by Erin Maloney. Erin earned her Bachelor of Science degree in psychology from Saint Joseph's University in Philadelphia, PA. She then earned her master's degree in social work from Widener University in Chester, PA. Erin holds a license as a Licensed Clinical Social Worker. Erin has worked in the behavioral and mental health field for over 20 years. Her experience has included: case management, addiction counseling, behavioral specialty work, school based behavioral health services, and private practice. Erin has worked with a wide range of clients from young children to older adults with a variety of mental health needs.

Erin is also the Director of Wellness for the Innocent Lives Foundation. She has a strong passion for the mission of the foundation to help protect innocent children. [Sept 19, 2022]

00:00 – Intro

00:24 – Intro Links

• Social-Engineer.com
• Managed Voice Phishing
• Managed Email Phishing
• Adversarial Simulations
• Social-Engineer channel on SLACK

• CLUTCH
• innocentlivesfoundation.org

02:54 – Erin Maloney Intro

04:11 – What motivated you to become a mental health expert?

06:58 – Helping the Helpers

09:26 – What is "burnout" and what does it look like?

12:35 – Tired or Exhausted?

13:26 – Where "burnout" can come from

14:12 – Burnout Prevention

15:35 – The Importance of "NO"

19:54 – How to get off the road to "burnout"

21:08 – When open communication isn't there

22:51 – The physical toll is real!

24:58 – What else can we do? (Mixing it up)

27:59 – Resources to help with burnout

31:10 – The "little things" help

32:01 – Is there anyone who helped you get to where you are?

34:35 – Book Recommendations

• The Cognitive Behavioral Workbook for Anxiety – William J. Knaus - https://amzn.to/3LqQNgk

36:53 – Find Erin Maloney online

• LinkedIn: www.linkedin.com/in/erin-maloney-lcsw
• Email: [email protected]

37:24 – Wrap Up

37:43 – Outro

• www.social-engineer.com

• www.innocentlivesfoundation.org

Today Chris is talking with Ronald E. Riggio, Ph.D., the Henry R. Kravis Professor of Leadership and Organizational Psychology and former Director of the Kravis Leadership Institute at Claremont McKenna College. Dr. Riggio is a social/personality psychologist and leadership scholar with more than a dozen authored or edited books and more than 150 articles/book chapters. His research interests are in leadership and organizational communication, particularly leader nonverbal communication, and emotional competence. He is part of the Fullerton Longitudinal Study that is examining leadership development across the lifespan (beginning at 1 year of age and continuing through adulthood).

[Sept 12th, 2022]

00:00 – Intro

• Social-Engineer.com

• Managed Voice Phishing
• Managed Email Phishing
• Adversarial Simulations
• Social-Engineer channel on SLACK
• CLUTCH

• innocentlivesfoundation.org

00:20 – Intro Links

03:02 – Dr. Ron Riggio Intro

04:13 – How did you become a professor of leadership?

07:41 – What year did you start focusing on charisma?

09:16 – The importance of charisma for leadership

12:49 – How does one learn to develop personal charisma?

15:27 – How important is getting gestures right?

18:22 – The benefits of showing emotional expressions

21:41 – Dynamic Attractiveness

23:45 – What can I do to become a better leader?

26:51 – Transformational Leadership

28:34 – Leaders need to know their followers

29:41 – How do you lead at scale?

32:42 – Developing leadership capacity in others

35:44 – The attraction to the "Strong Man"

40:11 – Spare the rod

44:16 – Who do you consider your biggest mentors?

• Howard S. Friedman
• Bernard Bass

47:04 – Book Recommendations:

• Influence: Science and Practice - Robert Cialdini
• Leadership - James MacGregor Burns
• Daily Leadership Development - Ronald E. Riggio

50:58 – Find Dr. Riggio on the web

• Twitter: https://twitter.com/ronriggio
• Website: www.riggioleadership.org
• Blog Site: psychologytoday.com/blog/cutting-edge-leadership

51:54 – Guest Wrap Up

52:28 – Outro

• www.social-engineer.com
• www.innocentlivesfoundation.org

Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.

This is Episode 177 and hosted by Chris Hadnagy, CEO of Social-Engineer LLC, and The Innocent Lives Foundation, as well as Social-Engineer.Org and The Institute for Social Engineering.

Joining Chris is co-host Dr. Abbie Maroño. Abbie is Director of education at Social-Engineer, LLC, and a perception management coach. She has a PhD in Behaviour analysis and specializes in nonverbal communication, trust, and cooperation.

Today's conversation will be on the topic of Subliminal Persuasion. [Sep 05, 2022]

00:00 – Intro

00:27 – Dr. Abbie Maroño Intro

01:07 – Intro Links

• Social-Engineer.com
• Managed Voice Phishing
• Managed Email Phishing
• Adversarial Simulations

• Social-Engineer channel on SLACK
• CLUTCH
• innocentlivesfoundation.org

03:26 – Why this podcast?

04:28 – The topic of the day: Subliminal Persuasion

05:46 – What is Subliminal Persuasion?

07:03 – The Coca-Cola & popcorn myth

09:08 – Judas Priest Lawsuit

10:32 – Sex on ice, does it work?

15:00 – Getting warmer...

16:08 – ...and colder

18:49 – The importance of being attentive

21:28 – Does it pass the smell test?

22:59 – Can Prime lead to Persuasion?

24:34 – The necessity of Motivation

27:05 – Does Belief play a role?

28:17 – The Smell of Fear

32:52 – Applying the Subliminal

38:58 – The limitations of application

41:26 – Subtle Psychology

44:33 – Book Recommendations

• Subliminal: How Your Unconscious Mind Rules Your Behavior – Leonard Mlodinow

45:42 – Find Dr. Abbie Maroño on the web

• Twitter: https://twitter.com/abbiejmarono
• LinkedIn: linkedin.com/in/dr-abbie-maroño-phd-35ab2611a

• Website: https://www.abbiemarono.com/

46:26 – Find Chris on the web

• Twitter: https://twitter.com/humanhacker
• LinkedIn: linkedin.com/in/christopherhadnagy

46:41 – Wrap Up

47:59 – Outro

• www.social-engineer.com
• www.innocentlivesfoundation.org

Select research:

Chen, Z., Tan, Y., Zhang, Z., & Li, M. (2021). Research on subliminal visual messages based on EEG signal and convolutional neural network. In MATEC Web of Conferences (Vol. 336, p. 05014). EDP Sciences.

Damaskinidis, G., & Kostopoulou, L. (2021). Intersemiotic Translation of Subliminal Messages in Brand Logos: A Qualitative Experimental Research. International Journal of Semiotics and Visual Rhetoric (IJSVR), 5(1), 1-14.

Dijksterhuis, A., Aarts, H., & Smith, P. K. (2005). The power of the subliminal: On subliminal persuasion and other potential applications. The new unconscious, 1, 77-106.

Epley, N., Savitsky, K., & Kachelski, R. A. (1999). What every skeptic should know about subliminal persuasion. Skeptical Inquirer, 23(5), 40-45.

Hsu, L., & Chen, Y. J. (2020). Neuromarketing, subliminal advertising, and hotel selection: An EEG study. Australasian Marketing Journal (AMJ), 28(4), 200-208.

Li, N., Juan, L., Xin, W., & Xiang-hong, S. (2011, March). Effect of sustained subliminal auditory stimulus on human emotion. In International Conference on Information Science and Technology (pp. 381-384). IEEE.

Loersch, C., Durso, G. R., & Petty, R. E. (2013). Vicissitudes of desire: A matching mechanism for subliminal persuasion. Social Psychological and Personality Science, 4(5), 624-631.

Riener, A. (2012). Subliminal persuasion and its potential for driver behavior adaptation. IEEE Transactions on Intelligent Transportation Systems, 13(1), 71-80.

Smarandescu, L., & Shimp, T. A. (2015). Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion. Marketing Letters, 26(4), 715-726.

Strahan, E. J., Spencer, S. J., & Zanna, M. P. (2002). Subliminal priming and persuasion: Striking while the iron is hot. Journal of experimental social psychology, 38(6), 556-568.

Zacharia, A. B., Hamelin, N., Harcar, T., & Rodgers, P. (2020). A Neuro Analysis of Static Subliminal Advertising in Packaging. EDITORIAL 77, 29, 81-104.

This month, Chris Hadnagy and Ryan MacDougall are joined by Nishant Bhajaria. Nishant is an executive leader and industry-expert in the privacy and security space and currently serves as the Director of Privacy Engineering and Governance at Uber.

He plays the critical role connecting engineering, legal, and leadership to ensure data protection for both the user and the business. Prior to Uber, Nishant spearheaded compliance and privacy engineering programs at Google, Netflix and Nike. He has a Master's Degree in computer science from Arizona State University

In addition to speaking extensively in this space, Nishant also teaches courses around privacy, security and career development on LinkedIn Learning. Nishant authored Data Privacy: A Runbook for Engineers - a deep dive into strategies on effectively identifying, communicating and addressing privacy risks using technical strategies. [Aug 15, 2022]

00:00 – Intro

00:20 – Intro Links

• Social-Engineer.com
• Managed Voice Phishing
• Managed Email Phishing
• Adversarial Simulations
• Social-Engineer channel on SLACK

• CLUTCH
• innocentlivesfoundation.org

02:17 – Nishant Bhajaria Intro

03:33 – How did your career path start?

05:44 – Balancing security and the end-user experience

09:29 – How to introduce security and privacy concepts into a pre-existing infrastructure

13:50 – Balancing technological freedom with security for your family

19:28 – Bridging divisions for the sake of privacy and security

22:09 – Creating better industry standards

26:28 – How to handle your platform becoming weaponized

30:53 – The ethical issue of data use

35:11 – The role of Social Engineering in privacy and security

39:14 – 3 action steps that companies should start doing right now

42:56 – Find Nishant online

• LinkedIn: https://www.linkedin.com/in/nishantjb/

• Certification: https://dataprotocol.com/pe-certification

44:24 – Book Recommendations

• Nonzero: The Logic of Human Destiny – Robert Wright
• Team of Rivals– Doris Kearns Goodwin
• Data Privacy: A Runbook for Engineers – Nishant Bhajaria

47:13 – Wrap Up

47:41 – Outro

• www.social-engineer.com
• www.innocentlivesfoundation.org

Today Chris is talking with Hala Taha. Hala, who has been dubbed the "The Podcast Princess," is the host of Young and Profiting (YAP) Podcast, which is frequently ranked as a #1 Education podcast across all apps. Hala is also the founder and CEO of YAP Media, a social media and podcast marketing agency for top podcasters, celebrities and CEOs. She is well-known for her engaged following and influence on LinkedIn, and she landed the January 2021 cover of Podcast Magazine.

Hala is an expert on networking, personal branding, leadership, social media, side hustles, entrepreneurship and podcasting. [Aug 8th, 2022]

00:00 – Intro

• Social-Engineer.com
• Managed Voice Phishing
• Managed Email Phishing
• Adversarial Simulations
• Social-Engineer channel on SLACK

• CLUTCH
• innocentlivesfoundation.org

02:05 – Hala Taha Intro

03:14 – How did you end up running a media company?

05:43 – The journey towards starting YAP Media

07:01 – The early days of podcasting

09:22 – Resources for podcasting (2018 vs 2022)

10:38 – How did you transform a podcast into a media company?

16:20 – Taking Risks vs Being Smart

18:29 – The importance of pure intentions

20:44 – The secrets to finding like-minded team members

21:56 – What have been your biggest struggles while growing your company?

22:52 – Quality time with a remote team

24:51 – Maintaining the work-culture across time zones

26:35 – Tips for starting out

30:25 – Building the right foundation

32:27 – Find Hala online

• Podcast link: https://linktr.ee/YAPwithHala
• Instagram: https://www.instagram.com/yapwithhala
• Twitter: https://twitter.com/YAP_Podcast

• LinkedIn: https://www.linkedin.com/in/htaha/

33:15 – Who have been your mentors?

• Father
• Heather Monahan
• Jordan Harbinger

35:21 – Book Recommendations:

• The Like Switch – Jack Schafer

36:17 – Guest Wrap Up

36:28 – Outro

• www.social-engineer.com

• www.innocentlivesfoundation.org

This month, Chris Hadnagy and Ryan MacDougall are joined by the Chief Operating Officer of the ILF, Shane McCombs.

Shane leads the ILF with more than 25 years of experience in the tech industry, including more than a decade of experience in C-level roles. He led enterprise-wide initiatives within project management, customer relationship management and acquisition, policies and procedures, process improvement, and infrastructure. Shane is also an accomplished public speaker and trainer focused on change management, professionalism, social engineering, and corporate security. In the past, he volunteered for the Autism Hope Alliance and currently donates his time to businesses and non-profits as a trusted advisor. [July 18, 2022]

00:00 – Intro

01:02 – Intro Links

• Social-Engineer.com

• Managed Voice Phishing
• Managed Email Phishing
• Adversarial Simulations
• Social-Engineer channel on SLACK
• CLUTCH

• innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/

04:41 – Shane McCombs Intro

06:14 – What got you started off in InfoSec?

08:36 – What led you to want to do more in the industry?

10:40 – "Throwing your hat in the ring"

17:31 – Cybersecurity for kids and parents

19:52 – How to "minor" in a "major" topic

22:29 – Age appropriate conversations

25:12 – Additional concerns in the summer months

28:38 – The TRUST Framework

31:40 – The importance of communication

33:59 – When and how to introduce electronic monitoring

40:16 – The "stats" of ILF

43:50 – Who is your biggest mentor? - his wife

45:32 – Book Recommendations

• Going Pro - Tony Kern
• The 7 Habits of Highly Effective People – Stephen Covey
• Neuromancer - William Gibson

48:44 – Wrap Up

49:29 – Outro

• www.social-engineer.com
• www.innocentlivesfoundation.org