The Sonic Truth

In this episode of The Sonic Truth, Founder and CEO of AMP, Michele Arnese, joins Veritonic’s Kristin Charron to discuss sonic DNA for brands. What it is, how it’s created, and why it’s an indispensable marketing vehicle for brands of all sizes. Download transcript

The post Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Veritonic’s Digital Marketing Manager, Sabrina Nielsen, is joined by Bob Hunt, Senior Director of Audio at Hearts & Science, to discuss the facets of audio that make it a strong compliment to other channels, how the advent of audio measurement technology is shaping the advertising landscape in the […]

The post Building Confidence in Audio with Bob Hunt of Hearts & Science appeared first on The Sonic Truth.

In this episode of The Sonic Truth, Tomas Rodrigues, Director of Emerging Channels at The Trade Desk, sits down with Veritonic’s Kristin Charron to discuss how audio as evolved from a new to established channel, the rise of programmatic buying of audio, audio creative and targeting best practices, and more, including what Tomas likes to […]

The post The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade Desk appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Sport Clips’ Senior Director of Marketing, Danielle Linden, joins us to discuss the compelling nature of audio as a marketing vehicle, the impact of their recent ASMR campaigns, and the role measurement plays in a successful audio strategy. Download transcript

The post Did You Hear that Sizzle? Talking ASMR & Audio Measurement with Danielle Linden of Sport Clips appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Sam Sweig, Associate Director, Analytics at Havas Media to discuss the role of audio in brand marketing today, how budgets are increasingly shifting to the indispensable, mobile-first channel, and how Havas is evolving their approach to audio as it […]

The post Audio: The Indispensable Marketing Channel with Sam Sweig at Havas Media appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Hana Golden, Marketing Director of Tostitos at PepsiCo to discuss how the Tostitos brand has amplified the use of audio in their marketing mix, the power of audio as an advertising vehicle at large, which podcast host would make […]

The post Add Some Bite to your Audio with Hana Golden from Tostitos, Santitas/PepsiCo appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Alyssa Meyers, Reporter at Morning Brew, discusses what it’s like to cover audio in today’s ever-evolving media landscape, including trends in the utilization of podcasts by brands and agencies, how the rise and use of audio and podcasting compares to other forms of media, predictions around where audio […]

The post Hot off the Press: Trends from the Lens of Reporting on Audio with Alyssa Meyers of Morning Brew appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Michele Dale of Wonder Media Network discusses the ever-changing podcast marketing space, innovations the team has exercised to veer from the status quo, the role of cross-network collaboration, favorite podcast purchases, and more! Download transcript

The post Throwing Away the Standard Marketing Playbook with Wonder Media Network appeared first on The Sonic Truth.

On this episode of The Sonic Truth, Maria Tullin, VP, Managing Director, Advanced & Digital Audio at Horizon Media sits down with Kristin Charron of Veritonic to discuss the increased role that audio is playing in today’s omnichannel marketing mix, including the characteristics of audio that make it such an impactful medium, how new data […]

The post The Role of Audio In A Modern Marketing Mix with Horizon Media appeared first on The Sonic Truth.

Season six of The Sonic Truth is here, and we are kicking off by welcoming Katie Boline of Hubspot and Marques Pfaff and Reggie Risseeuw of AdvertiseCast. Katie, Marques, and Reggie sit down Kristin Charron, VP of Marketing at Veritonic, to discuss the inclusion of audio in Hubspot’s marketing strategy, including the ideation, creation, and […]

The post Taking Risks, Measuring ROI, And Development of Long-Term Strategy in Audio appeared first on The Sonic Truth.