The Sonic Truth

On this episode of The Sonic Truth Podcast CEO and Founder of Veritonic, Scott Simonelli, is in conversation with three exceptional guests: Alan Patricof of Greycroft Partners, Caitlin Strandberg of Lerer Hippeau, and Daniel Borok of Newark Venture Partners. They are not only some of the biggest champions of growth in audio, but they are […]

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This week we welcome Fatima Zaidi, CEO and Founder of Quill, Inc.  In this episode, Fatima dives deep into the value of having a sonic identity and branded podcast strategy for brands.  She also discusses branded content creation on podcasts, and how the burgeoning channel can provide value for brands beyond the standard commercial break.

The post The Branded Podcast Advantage appeared first on The Sonic Truth.

This week we welcome Shantae Howell, Creative Director at Acast. She talks about branded content creation on podcasts and how the burgeoning channel can provide value for brands beyond the standard commercial break.

The post Measuring the Value of Branded Content appeared first on The Sonic Truth.

Listen as adtech and podcasting expert Bryan Barletta shares with our host, Scott Simonelli, why podcasting is the space for brands to be in 2022.

The post Making Your Podcast Ads Profitable – with Bryan Barletta appeared first on The Sonic Truth.

Welcome back to The Sonic Truth! We are thrilled to kick off Season 5 with the President of Katz Digital Audio, Scott Porretti. Scott Porretti and our host Scott Simonelli discuss the impact a state’s COVID vaccination campaign had on the unvaccinated with data collected using Veritonic’s new brand lift capabilities. Read the case study […]

The post Measuring the Impact of Podcast Ads on Vaccine Progress – with Katz Digital Audio appeared first on The Sonic Truth.

Most brands concentrate on the question, “What is our voice?” Our guest on this episode, Shira Atkins, CMO and Co-founder of Wonder Media Network, points out the more important question for brands to ask is, “Who are the voices of the people we want to support and align with?”  This week we bring to you a great […]

The post Does your brand sound like it cares? – With Wonder Media Network appeared first on The Sonic Truth.

Download the 2021 Audio Logo Index here to follow along during the discussion or go to thesonictruth.com and download the index from the episode description.  On this week’s episode of The Sonic Truth podcast, we welcome the CMO of Audacy, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy’s rebrand (formerly Entercom). Next they get […]

The post How Big Media Rebrands Top to Bottom – With Audacy appeared first on The Sonic Truth.

Click to reserve the 2021 Audio Logo Index or go to veritonic.com to reserve. On this episode, we’re in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub. While SmileDirectClub is the first and largest direct-to-consumer tele-dentistry company, their brand promises something bigger: it’s about giving people confidence, a brand quality […]

The post The Sound of Confidence – with SmileDirectClub appeared first on The Sonic Truth.

Download The  Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description.  Bite-sized, shareable content. By the time you’re hearing this today you’ve probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge. Take the packaging of spoken-word content. How do you get a podcast, for example, in front of […]

The post Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller appeared first on The Sonic Truth.

Download The  Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description.  In this episode, we meet at the intersection of art and science with Nellie Rajabi, former Music Supervisor at Google, who has since moved to Apple, and J Bonilla, founder of The Elements Music. Where is music for brands headed? Will it all […]

The post Building a Brand Sound – With Google and The Elements Music appeared first on The Sonic Truth.