The Sonic Truth

Download The  Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description.  In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time […]

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Download The  Audio Intelligence Infographic. In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time in the limelight now, to simply why […]

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Tony Mennuto is the President of the creative and consulting agency Wordsworth and Booth, which creates award-winning audio advertising for clients like Burger King, Pepsi, Fiat, and more. On this latest episode of The Sonic Truth, Tony sits down with Veritonic’s Scott Simonelli to discuss their creative approach, including a look at recent work they […]

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For Part Two of our attribution series we bring you Andy Pellett, Co-Founder of Podsights, a cross-platform attribution solution for podcasting. Andy and Scott discuss the irony that one of the hottest mediums for advertisers right now is still feeling some growing pains when it comes to measurement, and what leaders like Podsights are doing […]

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Jo Piazza is a best selling author, journalist, and (why we’re most excited to have her), a multi-podcast host. Jo saw the opportunity in audio, its ability to reach a diverse and curious audience, and decided to go all in. She now hosts the podcast, Committed, with two additional podcasts to be released this year […]

The post Audio Storytelling With Jo Piazza appeared first on The Sonic Truth.

In an increasingly-complex media landscape, figuring out which stops along the customer journey signal advertising success has never been more challenging…or more critical. The art and science of attribution is the solution. In part 1 of our two-part series on the subject, LeadsRx co-founder AJ Brown sits down with Veritonic’s Scott Simonelli to discuss what […]

The post Hearing What Works: Audio Attribution Pt. 1 appeared first on The Sonic Truth.

There are lots of professional distributors and platforms in the podcasting space, and yet discoverability has become harder than ever. Most listeners access shows through Apple Podcasts, but many are turning to alternative platforms like Spotify, and Stitcher – where Erik Diehn is CEO. With so much content available, just choosing what to listen to […]

The post Stitcher’s Erik Diehn On Distribution and Discoverability appeared first on The Sonic Truth.

Evan Lang, VP & GM of Audio at Vox Media was approached internally and asked how they could turn podcasting into a real business at the company. After just two years, they’ve seen real success with shows The Weeds, the Ezra Klein Show, Today, Explained, and Recode Decode. He shared Vox’s approach.

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If you’ve bought tickets for a live entertainment or sports event in recent years, chances are, you’ve at some point got your tickets from SeatGeek. What you might be less aware of though is that SeatGeek is also a pioneer of podcast advertising, spending on shows like The Bill Simmons podcast as early as 2015. […]

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We caught up Korri Kolesa, previously chief revenue officer at Stitcher about Art19’s future direction, including the challenge of gaining a deeper understanding of listeners.

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