The Sonic Truth

By Advertising WeekBusiness Marketing

The Sonic Truth episodes

July 11, 2019 Functional Sounds
The more time spent thinking about functional sounds, the more you realise just how important they are to the products and objects you use every single day. We were joined by Dexter Garcia from Audio Branding agency Audio UX to put his knowledge to the test and learn just how important earcons or functional sounds really […]
The post Functional Sounds appeared first on The Sonic Truth.
24 min
July 11, 2019 Functional Sounds
The more time spent thinking about functional sounds, the more you realise just how important they are to the products and objects you use every single day. We were joined by Dexter Garcia from Audio Branding agency Audio UX to put his knowledge to the test and learn just how important earcons or functional sounds really … Continue reading "Functional Sounds"
24 min
June 13, 2019 Megaphone: Host-read or Announcer-read? Let the Data Decide.
Scott Simonelli was joined by Megaphone’s Ken Lagana to unpack best practices around host-read versus announcer read podcast advertising. The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. But what does the data say? Listen below, or read the article here.
The post Megaphone: Host-read or Announcer-read? Let the Data Decide. appeared first on The Sonic Truth.
37 min
June 13, 2019 Megaphone: Host-read or Announcer-read? Let the Data Decide.
Scott Simonelli was joined by Megaphone’s Ken Lagana to unpack best practices around host-read versus announcer read podcast advertising. The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. But what does the data say? Listen below, or read the article here.
37 min
May 23, 2019 Audioboom Talks Podcasting
Audioboom is a podcast network that hosts, distributes, and monetizes podcasts through a number of different platforms. Scott was joined by two of its executives, Oli Walters and Mike Newman to talk about the industry, and some of the reasons why people and brands are really listening.
The post Audioboom Talks Podcasting appeared first on The Sonic Truth.
22 min
May 23, 2019 Audioboom Talks Podcasting
Audioboom is a podcast network that hosts, distributes, and monetizes podcasts through a number of different platforms. Scott was joined by two of its executives, Oli Walters and Mike Newman to talk about the industry, and some of the reasons why people and brands are really listening.
22 min
May 07, 2019 VaynerSmart’s Voice
Gary Vaynerchuk’s VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. In early 2018 he opened VaynerSmart as he looked to make a name for the media businesses in a new, emerging category: voice. The agency has since built Amazon Alexa skills for brands like […]
The post VaynerSmart’s Voice appeared first on The Sonic Truth.
27 min
May 07, 2019 VaynerSmart’s Voice
Gary Vaynerchuk’s VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. In early 2018 he opened VaynerSmart as he looked to make a name for the media businesses in a new, emerging category: voice. The agency has since built Amazon Alexa skills for brands like … Continue reading "VaynerSmart’s Voice"
27 min
February 11, 2019 Returning Soon
Thanks for listening to The Sonic Truth Podcast, hosted by Scott Simonelli. We’ll be returning with new episodes in March.
1 min
February 11, 2019 Returning Soon
Thanks for listening to The Sonic Truth Podcast, hosted by Scott Simonelli. We’ll be returning with new episodes in March.
1 min

About The Sonic Truth

From the publisher's feed

Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And because we’re constantly talking with some of the most fundamental players in audio — both…