The Sonic Truth

The Sonic Truth

By Advertising WeekBusinessMarketing
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The Sonic Truth episodes

  • The Sound of Influence

    We hear from some legends of advertising — Lenny Stern and Tom Messner — about how sound influenced some of their decisions when they worked on the presidential campaigns of Barack Obama, Ronald Reagan and George Bush Sr. We’re also joined by Katz Media CMO Stacey Schulman about the research they did on how radio […]

    The post The Sound of Influence appeared first on The Sonic Truth.

    38 min
  • Coming Soon

    Welcome to The Sonic Truth podcast, presented by Veritonic and AW360.

    The post Coming Soon appeared first on The Sonic Truth.

    2 min

About The Sonic Truth

From the publisher's feed

Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And because we’re constantly talking with some of the most fundamental players in audio — both…

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