The Sonic Truth

By Advertising WeekBusiness Marketing

The Sonic Truth episodes

January 04, 2019 Live from Advertising Week: Sounds Like HBO
On this episode of The Sonic Truth podcast, we invited David Horowitz, ECD at creative agency Mekanism, to dive deep on the mechanics of audio for a client whose audio signature not only will many of you have heard, but will also anticipate an episode of Curb Your Enthusiasm after hearing. David spoke with Scott […]
The post Live from Advertising Week: Sounds Like HBO appeared first on The Sonic Truth.
27 min
January 04, 2019 Live from Advertising Week: Sounds Like HBO
On this episode of The Sonic Truth podcast, we invited David Horowitz, ECD at creative agency Mekanism, to dive deep on the mechanics of audio for a client whose audio signature not only will many of you have heard, but will also anticipate an episode of Curb Your Enthusiasm after hearing. David spoke with Scott … Continue reading "Live from Advertising Week: Sounds Like HBO"
27 min
December 14, 2018 Live from Advertising Week: Creativity and Sound With Jeff Benjamin
Scott was joined by one of the world’s foremost creatives – Jeff Benjamin, ECD at New York based agency Barton F. Graf and former Chief Creative Officer at JWT North America. We covered everything from how he uses sound in advertising spots, to functional sounds, and got a peek into his bag of sonic surprises. […]
The post Live from Advertising Week: Creativity and Sound With Jeff Benjamin appeared first on The Sonic Truth.
37 min
December 14, 2018 Live from Advertising Week: Creativity and Sound With Jeff Benjamin
Scott was joined by one of the world’s foremost creatives – Jeff Benjamin, ECD at New York based agency Barton F. Graf and former Chief Creative Officer at JWT North America. We covered everything from how he uses sound in advertising spots, to functional sounds, and got a peek into his bag of sonic surprises. … Continue reading "Live from Advertising Week: Creativity and Sound With Jeff Benjamin"
37 min
December 03, 2018 Audio Marketing, I Don’t Love You Just The Way You Are
Listen to an audio ad — on the radio, a digital audio platform — wherever. The voiceover you hear is, almost 75% of the time, spoken by a man. Whether that reality is based on some long-held misconception that the male voice carries more gravitas or is more convincing — or it’s simply “just the way […]
The post Audio Marketing, I Don’t Love You Just The Way You Are appeared first on The Sonic Truth.
26 min
December 03, 2018 Audio Marketing, I Don’t Love You Just The Way You Are
Listen to an audio ad — on the radio, a digital audio platform — wherever. The voiceover you hear is, almost 75% of the time, spoken by a man. Whether that reality is based on some long-held misconception that the male voice carries more gravitas or is more convincing — or it’s simply “just the way … Continue reading "Audio Marketing, I Don’t Love You Just The Way You Are"
26 min
November 19, 2018 Live from Advertising Week: Smirnoff and Music
Scott Simonelli is joined by Smirnoff brand leads — Luke Atkinson and Neil Shah — live from Advertising Week New York. The three spoke about how the alcohol brand has utilised music in some of its latest campaigns.
The post Live from Advertising Week: Smirnoff and Music appeared first on The Sonic Truth.
33 min
November 19, 2018 Live from Advertising Week: Smirnoff and Music
Scott Simonelli is joined by Smirnoff brand leads — Luke Atkinson and Neil Shah — live from Advertising Week New York. The three spoke about how the alcohol brand has utilised music in some of its latest campaigns.
33 min
November 02, 2018 Voices Carry: Who’s Prepared for the Next Wave of Marketing?
If you had to choose one statistic to represent how fundamental the human voice is going to be in marketing, what would it be? That by 2020, more than 50% of search will be voice-driven? Or that 65% of podcast listeners are inclined to buy a product advertised on the show? Bottom line–the things we […]
The post Voices Carry: Who’s Prepared for the Next Wave of Marketing?  appeared first on The Sonic Truth.
33 min
November 02, 2018 Voices Carry: Who’s Prepared for the Next Wave of Marketing?
If you had to choose one statistic to represent how fundamental the human voice is going to be in marketing, what would it be? That by 2020, more than 50% of search will be voice-driven? Or that 65% of podcast listeners are inclined to buy a product advertised on the show? Bottom line–the things we … Continue reading "Voices Carry: Who’s Prepared for the Next Wave of Marketing? "
33 min

About The Sonic Truth

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Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And because we’re constantly talking with some of the most fundamental players in audio — both…