Why are host-reads difficult to scale? Gumball has the answer and a way to make it easy. Marty Michael, Co-founder of Gumball is on The Sonic Truth to talk you through the process that is making podcast advertising more efficient and future-proof.

The post Harnessing the Power of a Host-Read Podcast Ad appeared first on The Sonic Truth.

This week on the sonic truth podcast we welcome Kal Amin, CEO of Sounder.fm. This episode is for podcast creators and advertisers, and focuses on the new technology that is making podcasting easier for everyone involved through both AI and automation.

The post Every brand will have a podcast, just like they had a blog. appeared first on The Sonic Truth.

On this episode of The Sonic Truth Podcast CEO and Founder of Veritonic, Scott Simonelli, is in conversation with three exceptional guests: Alan Patricof of Greycroft Partners, Caitlin Strandberg of Lerer Hippeau, and Daniel Borok of Newark Venture Partners. They are not only some of the biggest champions of growth in audio, but they are putting their money where their mouth is and investing in the future of the space.

The post Investing in the Growth of Audio appeared first on The Sonic Truth.

This week we welcome Fatima Zaidi, CEO and Founder of Quill, Inc.  In this episode, Fatima dives deep into the value of having a sonic identity and branded podcast strategy for brands.  She also discusses branded content creation on podcasts, and how the burgeoning channel can provide value for brands beyond the standard commercial break.

The post The Branded Podcast Advantage appeared first on The Sonic Truth.

This week we welcome Shantae Howell, Creative Director at Acast. She talks about branded content creation on podcasts and how the burgeoning channel can provide value for brands beyond the standard commercial break.

The post Measuring the Value of Branded Content appeared first on The Sonic Truth.

Listen as adtech and podcasting expert Bryan Barletta shares with our host, Scott Simonelli, why podcasting is the space for brands to be in 2022.

The post Making Your Podcast Ads Profitable – with Bryan Barletta appeared first on The Sonic Truth.

Welcome back to The Sonic Truth! We are thrilled to kick off Season 5 with the President of Katz Digital Audio, Scott Porretti. Scott Porretti and our host Scott Simonelli discuss the impact a state’s COVID vaccination campaign had on the unvaccinated with data collected using Veritonic’s new brand lift capabilities. Read the case study here.

The post Measuring the Impact of Podcast Ads on Vaccine Progress – with Katz Digital Audio appeared first on The Sonic Truth.

Most brands concentrate on the question, “What is our voice?” Our guest on this episode, Shira Atkins, CMO and Co-founder of Wonder Media Network, points out the more important question for brands to ask is, “Who are the voices of the people we want to support and align with?” 

This week we bring to you a great conversation between Shira Atkins and our host Scott Simonelli. They discuss how your brand can authentically use cause marketing on podcasts, how females are underrepresented when it comes to the voices used in advertising, and how Wonder Media Network is working to change these norms. 

The post Does your brand sound like it cares? – With Wonder Media Network appeared first on The Sonic Truth.

Download the 2021 Audio Logo Index here to follow along during the discussion or go to thesonictruth.com and download the index from the episode description. 

On this week’s episode of The Sonic Truth podcast, we welcome the CMO of Audacy, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy’s rebrand (formerly Entercom). Next they get into why the creation of a sonic brand was so crucial to their new identity as Audacy and why other brands should take their audio identity as seriously as the visual. We hope you enjoy the episode.

The post How Big Media Rebrands Top to Bottom – With Audacy appeared first on The Sonic Truth.

Click to reserve the 2021 Audio Logo Index or go to veritonic.com to reserve.

On this episode, we’re in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub. While SmileDirectClub is the first and largest direct-to-consumer tele-dentistry company, their brand promises something bigger: it’s about giving people confidence, a brand quality that the company is evoking in a comprehensive audio strategy that includes a new sonic logo. Listen to their conversation with Scott Simonelli to learn more about the process and how they leveraged data along the way. 

The post The Sound of Confidence – with SmileDirectClub appeared first on The Sonic Truth.