Sign up to save your podcasts
Or
Share The Soulful Art of Persuasion with Jason Harris
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Soulful Art of Persuasion with Jason Harris
As Co-Founder & CEO of creative agency Mekanism, Jason Harris knows a thing or two about building brands. His goal is to bring the idea of persuasion into the twenty-first century by exploring an approach that gets its strength not from negativity and divisiveness but from the most laudable and positive aspects of our characters. We discussed all of this and more, this week on the On Brand podcast.
About Jason Harris
Jason Harris is the Co-Founder & CEO of Mekanism, an award-winning creative advertising agency whose clients include Ben & Jerry’s, Peloton, OkCupid, Molson Coors, and Alaska Airlines. He’s also the author of the bestselling book The Soulful Art of Persuasion.
Episode Highlights
A member of Congress, a used car salesman, and an advertising professional walk into a bar … No, it’s not a joke. But it should be. Rather, this is what led Jason to a more soulful approach to advertising. According to Gallup, those three professions are deemed most dishonest by a majority of Americans. As a less scrupulous marketer might say, “there’s got to be a better way …”
“Your brand is what you tell the world you are. Your reputation is what the world tells you you are,” says Jason. “When these match, you’ve built a great brand.” When they don’t, you’ve got a problem.
How can you develop a more soulful brand? Jason outlines four essential steps in his book. Brands have to be:
Original with their idea and core values,
Generous with their resources and heart,
Empathetic capable of finding common ground, and,
Soulful—of course!
What brand has made Jason smile recently? McDonald’s! Jason loves their new campaign built around celebrity meals.
To learn more, go check out the website for The Soulful Art of Persuasion and follow Jason on Instagram and connect with him on LinkedIn.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9393 ratings
As Co-Founder & CEO of creative agency Mekanism, Jason Harris knows a thing or two about building brands. His goal is to bring the idea of persuasion into the twenty-first century by exploring an approach that gets its strength not from negativity and divisiveness but from the most laudable and positive aspects of our characters. We discussed all of this and more, this week on the On Brand podcast.
About Jason Harris
Jason Harris is the Co-Founder & CEO of Mekanism, an award-winning creative advertising agency whose clients include Ben & Jerry’s, Peloton, OkCupid, Molson Coors, and Alaska Airlines. He’s also the author of the bestselling book The Soulful Art of Persuasion.
Episode Highlights
A member of Congress, a used car salesman, and an advertising professional walk into a bar … No, it’s not a joke. But it should be. Rather, this is what led Jason to a more soulful approach to advertising. According to Gallup, those three professions are deemed most dishonest by a majority of Americans. As a less scrupulous marketer might say, “there’s got to be a better way …”
“Your brand is what you tell the world you are. Your reputation is what the world tells you you are,” says Jason. “When these match, you’ve built a great brand.” When they don’t, you’ve got a problem.
How can you develop a more soulful brand? Jason outlines four essential steps in his book. Brands have to be:
Original with their idea and core values,
Generous with their resources and heart,
Empathetic capable of finding common ground, and,
Soulful—of course!
What brand has made Jason smile recently? McDonald’s! Jason loves their new campaign built around celebrity meals.
To learn more, go check out the website for The Soulful Art of Persuasion and follow Jason on Instagram and connect with him on LinkedIn.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
More shows like On Brand with Nick Westergaard
View all
The Knowledge Project
2,706 Listeners
Daily Creative with Todd Henry
517 Listeners
Social Media Marketing Podcast
1,449 Listeners
The StoryBrand Podcast
1,930 Listeners
The Digital Marketing Podcast
116 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,262 Listeners
10% Happier with Dan Harris
12,748 Listeners
The Diary Of A CEO with Steven Bartlett
8,470 Listeners
The Futur with Chris Do
856 Listeners
Hello Monday with Jessi Hempel
1,017 Listeners
Nudge
179 Listeners
The CMO Podcast
351 Listeners
The Marketing Millennials
153 Listeners
Marketing Against The Grain
356 Listeners
The CEO’s Guide to Marketing
26 Listeners