Starting any new project can be intimidating, but starting a huge new content project is even more so - getting traction is *hard* and it doesn't go quickly. On today's episode of the Spin Sucks Podcast Gini Dietrich is talking about how to make that process as fast and efficient as possible.

Shared media is one of the PESO model elemtents it's easy to be wrong about - often because we feel like we should be on a particular platform without having a solid strategic reason to back that up. Today on the Spin Sucks Podcast, Gini Dietrich is talking about how to make your social decisions strategically.

The changing media landscape means that it can be harder to get earned placements - but by thinking outside the box and considering different media properties and ways to contibute, you can get mentions for your company in a huge variety of places.

I always say that people buy from people, and if your clients are happy to buy from - and work with - the other people on your team, it is going to be much easier to scale. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how and why to elevate your colleagues.

When you get a juicy media placement - how to you leverage it? Paid media is a great way to get more out of the mentions and attention you are getting by other means, and on today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to do that using the CAB method.

While parts of the world are in crisis, it can be difficult for communicators and companies to know what they should be talking about and how. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to communicate your ESG efforts.

There's more than one reason to keep your nose clean as a communicator - but not everyone does. There are plenty of companys out there who seem to be doing their level-best to keep the reputation of the industry low. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the importance of speaking the truth - and what can happen when we don't.

Sometimes, bad things happen, and how companies deal with employees going through bad things is a huge point of potential success or failure. Grief leadership is the skillset required to navigate these situations. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to do it, and what a difference it can make to your team.

Whether you're working for an agency, a non-profit or by yourself, you need a solid communciations plan to set expectations, define success and protect you from demands you can't (or shouldn't) meet. This week on the Spin Sucks Podcast, Gini Deitrich is talking about the strategies and tactics you need to create a plan that keeps everyone informed and happy.

You never know who you might run into - and who they might know! It's always good practice to treat other people the way you want to be treated, and that principle has potentially huge implications in your business, in your communications, and in your personal life. That's what Gini Dietrich is talking about on this week's episode of the Spin Sucks Podcast.