This week on the Spin Sucks Podcast, Gini talks about how to integrate your owned and earned media and get the most out of both. Each element of the PESO model works well - but you get more mileage if you integrate them as a comprehensive strategy. This episode covers developing content campaigns that use both earned and owned media, and how to promote them using syndication, social media, content repurposing - and how it can even improve your relationship with other bloggers, journalists and publications!

This week on the Spin Sucks Podcast, Gini talks about those special introductions, often considered the Golden Goose of running a services business. Referrals. They come directly to you. Often highly qualified and already ready to buy. The best way to get referrals is to ask for them - but that can make some business owners uncomfortable. This episode explores how to make asking for and giving referrals fun for everyone. Check it out! And if you like what you hear, don't forget to subscribe and share.

In this episode of the Spin Sucks Podcast, Gini talks about the work involved in providing consistently good customer service over the long haul. It starts with tieing your customer service to the big picture of your company. She covers the importance of setting boundaries, consistently clear communication, ensuring your whole team is on board and being proactive in how and when you reach out to your clients - If you’re a communications pro who works with clients - you’ll want to check out this episode.

When you’re the expert, clients, colleagues, friends, and family expect you to know what’s going on in your industry. And you should, but communications is changing so fast, on top of the industries in which we work. So how do you stay updated? Gini shares 5 strategies for keeping up with your industry - without having to spend every waking moment doing it. Technology combined with clever use of curation and talking to people, are methods that will help you stay on top on things.

Fellow listeners, please enjoy this replay of last year's episode #28!

When did we stop talking to each other like real people? In our industry, it’s getting hard to sort through all the hype. What’s the difference between a meaningless buzzword and a genuinely useful phrase? Take the term ‘Thought Leadership.’ This is what we’re getting into today, so sit tight because we’re going to be looking at how to synergize the 30,000-foot view to maximize our authenticity. Just kidding.

We’ve been feeling a bit nostalgic since our one-year anniversary episode of the podcast. Which was a great episode, by the way. Our listeners weighed in with some of the amazing things they’ve learned! But back to this week. Coming up in September, we’ll celebrate 13 years of the Spin Sucks blog. Can you believe it? We can’t! Today, we’re time traveling back to the beginning and taking a look at how far we’ve come.

At the end of every year, you can expect every content creator on earth to talk about trends for the coming year. And, at the end of 2018, they all said the same thing (and nothing has changed six months into the year): video. It’s all about video. For everyone. So how do you create video marketing that is timeless in a constantly changing world?

Can you believe it’s already been a year? We’ve had 52 episodes and 52 chances for our listeners to add crucial knowledge to their arsenal, from using content to being productive, and from PESO to SWOT. In today’s episode, we reached out to you, our listeners, and asked what you learned in the past year.

Sometimes things happen in business that leave a sour taste in your mouth. They might not be malicious or intentional, but they can still hurt you, your clients and your brand. Join us on today’s episode of the Spin Sucks Podcast, where we talk about the mistakes in your strategy that will come back to bite you.

It doesn’t matter how clear your client proposal is, or how beautifully you design your scope of work. You’re going to get clients who are going to ask for something you aren’t selling, and you’re going to be tempted to give them what they want. Fake it until you make it, right? Wrong. Don’t do it. Here’s what can happen when you work outside of scope.