Shoeless Craig Magrum starts with describing a first in his Real Estate Media Career. And then he and Todd dive into an important topic as you look to scale your business up: Developing leaders in your business. Why should you develop leaders? How do you develop leaders? And how do you let go of things you've done previously and put your trust in the people you've developed?

Leadership Books & Resources mentioned in this episode (not sponsored or affiliate links!):

The E-Myth: https://a.co/d/111Gdgd

Leadership and Self-Deception, Fourth Edition: Getting out of the Box - https://a.co/d/aSd4mPT

John Maxwell Leadership Resources: https://www.maxwellleadership.com/

Chapter Timestamps:

0:00 Episode Open

01:17 A First for Craig

06:30 Spiro Updates

09:27 Developing Leaders in your Business 40:05

Episode Wrap-up

This episode Todd and Craig dive into what it takes to be the Chief Financial Officer (CFO) of your company/business! We all LOVE number crunching, right? (Well, some do). What does it take for someone to understand and move into the role of a CFO? Why do you need to be a CFO? Is it hard? Listen in for some great insight on the critical need to understand your financials and stay on top of them.

Chapter Timestamps

0:00 Episode Open

01:58 Spiro Updates

05:53 Industry Conferences

07:15 The Foundations of Scaling

57:55 Episode Wrap Up

In the beginning of starting a business, especially when you're younger, you'd trade all the time in the world for money. However, as you grow older, you'd trade all the money in the world for time. So what's the balance between time and money for you in scaling your business? Craig and Todd discuss some fundamental questions you need to ask yourself as you grow your real estate photography & videography business.

Chapter Timestamps

0:00 Episode Open

01:58 Spiro Updates

05:53 Industry Conferences

07:15 The Foundations of Scaling

57:55 Episode Wrap Up

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this second part of a 2 episode series, Todd & Craig talk about how to attract great clients to your Real Estate Media business, and how to retain them as long as possible as well

• Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239

• Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.

• Looking for Tutorials on how to use the Spiro Software Platform? Be sure to visit: Spiro Software Tutorial Resources: https://support.spiro.media/en/

Chapter Timestamps

0:00 Episode Open

01:35 Spiro Updates

06:07 Real Estate Media Industry Conferences

07:52 Spiro Summit?

11:02 Attracting Good Clients

47:22 Episode Wrap-up

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well.  In this first part of a 2 episode series, Todd & Craig talk about how to attract great team members to your Real Estate Media business, and how to retain them as long as possible as well.  Be sure to listen next week for Part Two:  How to Attract Great Clients to Your Business!

• Did you miss Todd's "Workflows & Tasks" Tutorial Live Video? You can go back and watch it here! 

Chapter Timestamps

0:00 Episode Open

01:38 What Does Your Business Need?

03:22 Todd Teaches Tasks & Workflows Info

04:46 Spiro Updates

05:54 How to Submit Feedback on Spiro

06:45 Todd’s Tech Talks Info

08:18 How to Access Spiro Software Tutorials

10:10 Spiro Demo Info

13:10 How to Attract Good Employees & Contractors

46:37 Episode Wrap-up

It's that time of year (in many parts of the world) where your volume of shoots can slow down. What do you do with that extra time? When your day isn't structured by being full with appointments, how do you keep your business moving forward? Todd and Craig discuss the importance of building consistency into your work day, and into your slower season. How can consistency in your actions and calendar propel your business forward, even when you don't have paid shoots?

Conference Information:

PMRE Conference: https://www.pmreconference.com/

REPP Conference: https://repplaunch.com/repp2024

Did you miss Todd's "Workflows & Tasks" Tutorial Live Video? You can go back and watch it here. 

Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239

Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.

"The Pumpkin Plan" Book mentioned by Todd: https://a.co/d/dhmR8oR

Chapter Timestamps:

00:00 Episode Open

02:44 Conference Info

05:28 Tasks & Workflows Special Training Info

07:19 Tech Talks with Todd Info

07:42 Value your Time

16:30 How Consistency Impacts Your Business

48:29 Episode Wrap-up

It's our 100th Episode of the Spiro Podcast! Thank you to all who watch and listen. It's truly our privilege and honor to be a small part of helping you build your real estate media company! In this Episode, Shannon Landers, Spiro VP of Product joins Todd & Craig to talk about the values and standards used in building a healthy, strong, leading real estate media business.

• • Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239

Chapter Timestamps:

00:00 Episode Open

01:53 Spiro Updates

06:50 Tech Talks with Todd Information

07:06 Spiro Demo with Nick Information

07:12 Todd Teaches Workflows & Tasks

08:24 Real Estate Media Conferences

09:26 100th Episode – Values & Standards in Building Your Business

59:20 Episode Wrap-up/Close

Investing in yourself is critically important to the success of your business. It’s easy to want to invest in equipment, social media, editing and the like, but unless you also invest in yourself, you won’t have the personal tools to build a business. One way to invest in yourself is to attend industry conferences where you can learn from industry veterans, gain new ideas and knowledge, network with others in the field and, well, relax and have a little fun as well. Todd and Craig talk this week with Eli Jones, founder of the Real Estate Photography Pro (REPP) Conference. The conference will be November 15th and 16th, 2024 at the Park MGM Hotel & Casino in Las Vegas, NV. To find out more and to register, be sure to check out http://repplaunch.com/repp2024. We hope to see you there!

Follow Eli Jones at:

Instagram: https://www.instagram.com/itselijones/

YouTube: https://www.youtube.com/@itselijones

TikTok: https://www.tiktok.com/@itselijones

Facebook: http://facebook.com/itselijones

Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239

Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.

Chapter Timestamps:

00:00 Episode Open

01:54 Spiro Updates

06:52 Tech Talks with Todd Information

08:41 Spiro Demo with Nick Information

09:59 Investing in Yourself – REPP 2024 Conference

56:20 Episode Wrap-up/Close

We've talked about them before. They're perhaps the quickest way to scale your business and shoot more real estate listings: Broker Deals. This week, Craig shares a story about a Broker Deal he just closed with a new WOW Video Tours Client in the Greater Toledo, OH area. Listen in for an effective way to serve your clients well!

• Interested in learning more about the PMRE Conference? Check it out at: https://www.pmreconference.com/

Chapter Timestamps:

00:00 Episode Open

02:34 Spiro Updates

03:59 Spiro Demo Information

04:16 Tech Talks with Todd Information

05:57 PMRE Conference Information

07:54 A Real Life Broker Deal Story

1:00:30 Episode Wrap up/Closing

"Upselling" can sound like a "dirty" word. It can also sound like a word of opportunity. Craig and Todd discuss what upselling is, when to consult with your clients on other services they may benefit from, and the impact it can have on your business.

Interested in some of the resources Todd & Craig mentioned during this episode? Check out:

• The Air Control App: https://www.aloft.ai/welcome-to-aloft-air-control/

Want to learn more about Eli Jones' REPP Conference? Visit: http://repplaunch.com/repp2024

Don't miss Todd's Tech Talks in the Spiro Super Users Group at: https://www.facebook.com/groups/1642242329598239

Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.

Chapter Timestamps:

0:00 Episode Open

3:05 Tech Talks with Todd Info

5:14 Spiro Demo Info

8:11 Conference Season Info

12:02 The Power of Upselling

44:40 Episode Wrap up/Closing