You just know that AI is going to be a hot topic at PMRE 2025 (and, let's face it, probably PMRE 2026 et. al. too) so we decided to sit down with Matt Gia, founder of AutoHDR, to talk about optimal AI workflows for real estate media creators. Reed drills down with Matt about all the way AI can aid our businesses beyond the obvious image editing that is already making serious inroads into our industry. This is an illuminating talk with lots of actionable nuggets to take away. They also each throw down an epic action item, so stick around until the end of the show!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

We also announce the 2025 iGUIDE Tour to PMRE Grand Prize Sweepstakes Winner!!!!! 

Upmarket is proud to be the official podcast of PMRE!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

(Easter Egg for "fans" in this episode! Listen deep into this show to find out the original name of this podcast!) Can you believe we made it to 100?!?!?!? Reed and Mark sit down together and reflect on the previous 99 episodes of Upmarket Pod. It's INSANE that we've even made it this far! They guys also catch us on what's been going with Upmarket over the summer and fall and introduce listeners to Molly, the newest member of the Upmarket Family.

Friends, it's not just Mark and Reed who've brought you 100 episodes of this show. First and foremost we need to thank Producer Chelsea, who has been with us the whole way (except for episode 100, when she got sick last-minute lol.) Also, we need to shout-out the rest of the Upmarket Crew, Marco (who edited a bunch of the early episodes), Nikki, Cory, Dary, and Bethany, who has been our amazing editor for years now. Extra-special thanks to all our sponsors, especially Aryeo who has been with us from Day 1. Thank you as well, to SecondFloor, iGUIDE, Fotello and PixlCRM!!!! Most of all though, we need to thank our viewers and listeners. The community around this show is what keeps us going. It has been our honor to take this journey with you all. To give thanks, we present you with two new Action Items at the end of the show!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

It's Cheyenne Crawford week on Upmarket!!!! She sits down with Reed to talk about building her business and the burnout that came with it. Cheyenne details how she conquered those dark feelings and brought her professional and personal lives to a place where they're thriving. Cheyenne is one of the most interesting and charismatic people in the REP and built a very strong business at a very young age. She also shares with us a killer IG hack as her Action Item, so stick around until the end of the show!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

We also announce the 2025 iGUIDE Tour to PMRE Grand Prize Sweepstakes Winner!!!!! 

Upmarket is proud to be the official podcast of PMRE!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed talks with Jared Bauman, the Co-Founder and CEO of 201 Creative, LLC! Jared is a capital E Expert on all things SEO. He and Reed chat about the basics of SEO and how AI technology is changing marketing and the SEO game. Lots of actionable nuggets in here for any small business owners, especially those of us in the RE Media game! Jared is super-knowledgeble and can break down complex things simply. He also can make a killer Action Item, so stick around until the end of the show!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

We also announce the 2025 iGUIDE Tour to PMRE Grand Prize Sweepstakes Winner!!!!!

Upmarket is proud to be the official podcast of PMRE!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed chats with the one and only Murray SawChuck, better known as Murray The Magician! What is a magician doing on a Real Estate Media Podcast?? Well, under that crazy hair, Murray has a genius mind for business and has a lot of lessons for us. He's made a lucrative career from his creative passion, much like so many in our industry. Murray is chock-full of wisdom and fun. We even get him to do an Action Item, so stick around to the end!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away an ALL-EXPENSES PAID TRIP TO PMRE 2025!!!!! That's right, one lucky winner will be drawn in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Upmarket is proud to be the official podcast of PMRE!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed chats with the Big Dog of Real Estate Media coaching, Eli Jones. Eli shares some of his secrets to scaling a real estate media business and preps us for his presentation at PMRE 2025. Eli is one of the smartest and most successful people in our business and it was a super treat to have him on the show. Stick around to the end to hear Eli's ultimate Action Items! Don't miss this fun episode with one of the best in the business!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away an ALL-EXPENSES PAID TRIP TO PMRE 2025!!!!! That's right, one lucky winner will be drawn in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Upmarket is proud to be the official podcast of PMRE!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week is our 2nd episode in our monthly Upmarket Mastermind series!! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of:

Alex Coombs, of Northern Spruce Media in Hamilton, Ontario.

Kelly Clark of Local Flavor Films in Atlanta Georgia.

Jenn Lueck, of Jenn Lueck Photography in Prescott, Arizona.

Reed Fish of Upmarket Media in Ventura, California.

In this second episode the group updates on how everyone is doing in this "weird" market. It's also the heart of summer and vacation is on everyone's minds, so the group discusses how important it is to take time away from business and what steps they have taken to be able to do that. This is a great episode full of tasty wisdom nuggets!

Upmarket Pod is beyond excited to partner with iGUIDE to bring you our Mastermind Series.

SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away an ALL-EXPENSES PAID TRIP TO PMRE 2025!!!!! That's right, one lucky winner will be drawn in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed chats with renowned photographer of architecture, Simon Devitt. Simon chimes in from his home base in New Zealand, where's he's hard at work preparing for his featured speaking role and workshop instruction at PMRE 2025! Reed and Simon chat about his career in photography and find out how he balances being the Meme King on Instagram with his more serious work as an architecture and design photographer. Simon of course also joins Reed to give out a couple of Action Items!!!! Don't miss this fun episode with one of the best in the business!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away an ALL-EXPENSES PAID TRIP TO PMRE 2025!!!!! That's right, one lucky winner will be drawn in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on July 6th for an $500 Amazon gift card!

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Upmarket is proud to be the official podcast of PMRE!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week starts a new chapter for Upmarket Pod. We're proud to bring you our new monthly Upmarket Mastermind series!! Each month Reed will sit down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of:

Alex Coombs, of Northern Spruce Media in Hamilton, Ontario.

Kelly Clark of Local Flavor Films in Atlanta Georgia.

Jenn Lueck, of Jenn Lueck Photography in Prescott, Arizona.

Reed Fish of Upmarket Media in Ventura, California.

In this first episode the group gives background on their businesses, talk about current market conditions and dive deep on video strategy and pricing philosophies. This is going to be such a fun and informative series that we're so happy to share with you!

Upmarket Pod is beyond excited to partner with iGUIDE to bring you our Mastermind Series.

SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away an ALL-EXPENSES PAID TRIP TO PMRE 2025!!!!! That's right, one lucky winner will be drawn in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING July 6th for an $500 Amazon gift card!

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed chats with Upmarket Fan Favorite Guest Alex Coombs, of Northern Spruce Media in Hamilton, Ontario. A few short months ago Alex was introduced to the great REP world as a guest on the podcast and now she's a featured speaker at PMRE 2025 and teaching a social media video workshop (sign up, only a few spots left!!!!). This is another wonderful conversation with maybe the most unique and inspiring voice in the Real Estate Media world. We of course don't let her leave without joining Reed to give out a couple of Action Items!!!! Don't miss this fun episode with one of the best in the business!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away an ALL-EXPENSES PAID TRIP TO PMRE 2025!!!!! That's right, one lucky winner will be drawn in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING in July for an $500 Amazon gift card!

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Upmarket is proud to be the official podcast of PMRE!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!