Shannon Landers, VP of Product for Spiro joins Craig on this week's episode to look back at the 3rd Quarter of 2025, and to forecast what you might expect for the 4th quarter of the year.

To get registered for the Spiro Sync '26 Event, check out: https://spiro.media/spiro-sync/

Chapter Timestamps:

0:00 Episode Open

02:46 Industry Conferences

08:27 3rd Quarter Review & 4th Quarter Forecast

43:44 Episode Wrap-up

There is often a lot of anxiety and fear over having to go out and "sell" your real estate media services and products. But what if we told you that not selling, sells? Steve Musser, Director of Sales & Marketing, along with Chris Voge, Sales Manager both of WOW Video Tours joins Craig this week to talk about an approach to business development that doesn't feel so...well...like you're a used car salesman. (Sorry any used car salespeople that may see this).

What are some ways to approaching business development that will allow you to get word out about your business and build a clientele, without resorting to the myriad of "sales tactics & training" that feel less than...honest? Genuine? Authentic? You get the drift.

Spiro Sync '26 Information: https://spiro.media/spiro-sync/

Chapter Timestamps:

0:00 Episode Open

01:14 Spiro Sync Event

02:11 How Not Selling, Sells

47:05 Episode Wrap-up

Decisions, decisions, decisions. As the owner and leader of your real estate media business, you face countless decisions every day. Every hour. Shoot, sometimes every minute. Some are easy to make. Some are hard to make. How do you prioritize them? How do you handle the hardest and most challenging decisions? Todd shares the top 3 hardest business decisions he's faced as owner of WOW Video Tours and Spiro, and how he approached them.

Chapter Timestamps:

0:00 Episode Open

01:56 Industry Events

03:09 Spiro Updates

03:24 The Top 3 Hardest Business Decisions

39:41 Episode Wrap-up

What role does faith play in our daily lives? And when we say daily lives, we include our work/business lives. Think about it: At least 8 out of our waking hours (usually more) is spent in the marketplace...our businesses and our interactions with other business people. So if you're a person of faith, what role do your beliefs have on your business? If you're not a person of faith, what role could it have? We realize this isn't a "normal" topic to discuss in the business world. But in light of recent events and conversations we see happening more and more around us, we felt it was important to talk about it: Faith in the our businesses. We hope this is a blessing and encouragement to you.

Books mentioned in the Podcast (this is not a sponsored podcast or sponsored product placement):

"Every Good Endeavor" by Timothy Keller: https://a.co/d/dnBXxMj

"The 9 to 5 Window" by Os Hillman: https://a.co/d/ezVmU0C

"The Word Before Work" by Jordan Raynor: https://a.co/d/dD99mxK

"Called to Create" by Jordan Raynor: https://a.co/d/fatPQvd

"The Case for Christ" by Lee Strobel: https://a.co/d/d77elyE

Industry Conferenes:

REPP Conference: http://repplaunch.com/repp2025

PMRE Conference: http://pmreconference.com

Spiro Sync Conference: http://spiro.media (Click "Spiro Sync" in the Menu Bar starting at 10am EDST on October 8, 2025)

Chapter Timestamps:

0:00 Episode Open

02:23 Spiro Updates

04:50 Industry Conferences

08:19 Faith in Your Business

49:49 Book Suggestions

51:16 Episode Wrap-up

Wisdom is the application of knowledge. We hope this episode is an opportunity for you to apply the knowledge of what mistakes NOT to make, that we've already made for you. It's always fun to hear how others screwed up, right? We hope you get some laughs and good information.

Links mentioned in the episode:

REPP Conference: http://repplaunch.com/repp2025

Spiro Sync Event (Tickets not available yet): http://spiro.media Chapter

Timestamps:

00:00 Episode Open

02:00 Spiro Updates

06:12 Industry Conferences

08:35 Top 3 Mistakes We've Learned From

54:54 Episode Wrap-up

Craig is put in the hotseat as the owner of Spiro and WOW Video Tours, Todd, goes through Craig's Grade Card. Does Craig pass? Watch & listen to find out!

Chapter Timestamps:

0:00 Episode Open

02:18 Spiro Updates & Events

07:27 Craig's Grade Card

42:37 Episode Wrap-up

This week we get an inside view from the Brokerage's perspective on what it's looking for in marketing for it's Realtors. Steve Helton, Realtor and Director of Marketing for Keller Williams Advisors & Pinnacle Group joins Todd, Shannon and Craig on this week's episode to talk all things Marketing from the Broker's perspective.

Chapter Timestamps:

0:00 Episode Open

04:30 Spiro Announcements & Updates

06:12 A Brokerage's Perspective

01:02:39 Episode Wrap-up

Shannon Landers, VP of Product for Spiro joins Craig on the podcast this week to talk about the Top 5 Things to do in Slow Season when your photography team has fewer shoots and you as the owner have more time to work on your business.

Chapter Timestamps:

0:00 Episode Open

02:21 Spiro Updates

03:55 Spiro Sync Gathering

06:13 Top 5 Things to do in Slow Season

44:17 Episode Wrap-up

Have you ever had a client ask you if they can pay when their listing closes?  Has that been an uncomfortable or awkward conversation?  (Maybe it has, maybe it hasn't.)  Have you found that challenging to integrate into your workflow?  Todd, Shannon and Craig talk with Nick Narodny, owner of Titus.  What is Titus?  Watch or listen to find out more about how Titus can integrate into Spiro and make agent pay at close possible for your real estate media business!

Click Here to sign up for the Titus Pay at Close Spiro integration waiting list!

Chapter TImestamps:

0:00 Episode Open

04:48 Industry Events Rundown

08:39 Nick Norodny / Titus Introduction

09:26 Titus: Pay at Close for Realtors

48:00 Episode Wrap-up

We all know the effort that is needed to win new business. But how much work do we put into retaining the clients we've won? If you're losing more clients than you're winning, or even breaking even in that, you have a leak problem! Todd and Craig talk about what to do to plug the leaks in your real estate media business!

REPP 2025 Conference: http://repplaunch.com/repp2025

PMRE 2025 Conference: http://pmreconference.com

Spiro Sync Event: https://www.facebook.com/share/v/15nKXvL9ge/

Chapter Timestamps:

0:00 Episode Open

07:07 Conference Info

08:18 Spiro Updates

08:30 Titus Feature coming to Spiro

09:11 Plug the Leaks

48:25 Episode Wrap-up