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The SSP in the Shadows
A hidden link in the ad tech supply chain is raising eyebrows. Buyers found themselves unknowingly transacting through Epsilon’s SSP, owned by Publicis—giving a rival agency potential access to sensitive targeting data. We dig into how reselling obscures transparency and accountability.
Learn more about miniMBA courses HERE
Hosted on Acast. See acast.com/privacy for more information.
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By Adweek
4.7
153153 ratings
A hidden link in the ad tech supply chain is raising eyebrows. Buyers found themselves unknowingly transacting through Epsilon’s SSP, owned by Publicis—giving a rival agency potential access to sensitive targeting data. We dig into how reselling obscures transparency and accountability.
Learn more about miniMBA courses HERE
Hosted on Acast. See acast.com/privacy for more information.
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