Today we get to talk about one of the newest Startup CPG resources - a list of CPG accelerators and incubators with all the details to help you find the perfect program for your brand. Sarah Nathan, founder of Bloom CPG, a CPG consulting group, helped build this resource and joins us to talk all things accelerators and incubators. Listen is as Sarah shares how to find the right accelerator or incubator for your brand and best practices for completing your application, participating in a program, and building long-term relationships. 

This resource is proudly sponsored by Buttermilk Creative, a leading packaging and design studio.

Episode Links:

Show Links:

43 percent of small businesses in the United States don’t track inventory, or do so using a manual system. In CPG, our inventory has the added complexity of lot/batch tracking, expiration dates, recalls, compliance, and certifications. Brands who win have a handle on their inventory, margins, and operations. That's why we had Ken Ojuka join us to talk all things inventory and physical product movement. Ken is the CEO of Fiddle, modern inventory operations software for CPG brands and manufacturers. Listen in as Ken walks through how to think about inventory in CPG, how and when to choose an inventory system, and other best practice tips to manage your inventory like a pro.

Fiddle is a proud sponsor of Startup CPG.

Episode Links:

Show Links:

What are the major watch-outs for a co-man contract? What should be there, and what shouldn't? What's boilerplate, and what might hurt you and the relationship in the long-run? Lauren Handel joins us to cover both the legal and the common-sense side of these agreements. Lauren is the Principal Attorney of Handel Food Law, a law firm dedicated to food, beverage, and farming businesses. Listen in as Lauren walks through the process of forming a great contract with your co-manufacturer from key contract provisions, to common red flags, to planning for amicable endings, and more.

Handel Food Law is a proud sponsor of Startup CPG.

Note: This presentation provides general information, not legal advice. You should consult an attorney for advice suitable for your specific needs. Unless you have entered into an engagement agreement with a specific law firm, you are not a client of that firm.

Episode Links:

Show Links:

The earliest records of herbal tea date back nearly 5,000 years, yet when Zahira Marmar moved her family to the US from St Martin, she could not find anything like the medicinal bush teas she grew up with to send with her kids to school. On the edge of tea brewing burnout from keeping her family and community stocked with herbal tea, Zahira founded Hrbvor (pronounced her-bi-vore), so that her sparkling herbals teas would be readily available in cans and to be able to more widely spread the message of the benefits of herbs. Listen in as Zahira shares the challenges and surprises of getting her creation to shelf - from the can shortage, to label challenges, to sourcing, to the inspiration behind each brew and more.

Episode Links:

Exciting News: The Startup CPG Podcast has been named the #2 CPG-Themed Podcast! Thank you for all of your support!

Show Links:

79% of consumers have bought a new product in the last month; how do you make sure your brand is one of the the new products in a consumer's cart? Today we welcome Annalea Krebs, founder and CEO of Social Nature, a product discovery and trial platform in the better-for-you space. Listen in as Annalea covers the landscape of product discovery and trial amidst the pandemic (including demos, subscription boxes, coupons), her recommendations for top consumer insights questions to ask, her tips for building communities (Social Nature's community has nearly 1 million people!), and actionable ideas for how to best create online brand awareness, drive offline purchase, get consumer feedback, and turn consumers into brand advocates.

Social Nature is a proud sponsor of Startup CPG.

Episode Links:

Special offers from Social Nature for Startup CPG members:

Exciting News: The Startup CPG Podcast has just been named the #2 CPG-Themed Podcast! Thank you for all of your support!

Show Links:

Have you heard of Oreos? Ritz? Cadbury? Then you know just a few brands in the portfolio of Mondelēz International, one of the largest snack companies in the world. Today we get the chance to talk with Brigette Wolf and Jackie Haney from SnackFutures, Mondelēz International's innovation and venture hub, about CoLab, SnackFutures’s start-up engagement program designed to support early-stage well-being brands. Brigette is the Global Head of SnackFutures, and Jackie is the Innovation and CoLab Program Manager. Listen in as Brigette & Jackie cover how to prep now for future potential acquisition, tips for forming lasting strategic partnerships, and everything you need to know about how the CoLab program works and how to apply to the 2022 cohort. 

SnackFutures is a proud sponsor of Startup CPG.

Episode Links:

Exciting News: The Startup CPG Podcast has just been named the #2 CPG-Themed Podcast! Thank you for all of your support!

Show Links:

With 200 million prime members worldwide and 60% of online purchases starting with an Amazon search, CPG brands can't ignore the opportunities available on Amazon. At Startup CPG, we're committed to helping small brands succeed on all channels, including Amazon and that's why we've partnered with Marketplace Ops. Today we welcome Fernando Campos, co-founder of Marketplace Ops, a leading online marketplaces brand management agency that helps CPG companies accelerate their growth on Amazon and Walmart. Listen in as Fernando covers pre-launch and launch tips, how to handle negative reviews, Amazon's VINE program, data-based strategies for optimizing your main image, a better way to think about ACOS targets, tips for choosing an Amazon vendor, and strategies for Black Friday, Cyber Monday.

Marketplace Ops is a proud sponsor of Startup CPG.

Episode Links:

Show Links:

Health. Happiness. Hydration. Did you know the fruit of a cactus could help bring you all three? That’s why Kun Yang and four of his other pharmacist friends decided to found Pricklee, and create the quenchiest prickly pear cactus juice. Listen in to hear how coconut water is moving over for a new plant-based water with half the sugar and calories yet that’s filled with antioxidants. Kun is the CEO of Pricklee and an active member of our Startup CPG community, and he shares about Pricklee’s origin story, running around New York in a cactus suit, Pricklee's recent Today show spotlight, and his tips for other aspiring CPG entrepreneurs.

Episode Links:

Show Links:

We’ve got a bonus episode for you! Expo East 2021 took place Sept 22-25 at the Philadelphia Convention Center. Startup CPG founder, Daniel Scharff hosted a live panel on LinkedIn with Jessica Rubino from the New Hope Network, John Craven from BevNET, and first-time exhibitor Sunanda Patel from TumiBee winner of the Startup CPG and New Hope Network booth giveaway. Listen in for how the first Expo event since 2019 unfolded and what to expect for Expo West 2022.

Show Links: