The Startup Ideas Podcast

Join me as I chat with PJ Ace from Genre AI as he breaks down his comprehensive process for creating viral AI videos that have garnered millions of views for clients like David Beckham and Origin Financial. He demonstrates how to use a combination of AI tools to script, generate images, animate characters, and edit professional-looking commercials. The conversation also explores how emerging technologies like Sora will transform the industry while emphasizing that great creative ideas will remain the most valuable asset.

Timestamps:

00:00 - Intro

04:47 - AI Video Process Overview

06:54 - Script Writing Process

12:36 - ChatGPT for Shot List Creation

13:39 - Reve AI for Storyboarding

20:39 -Veo3 for Video Generation

27:28 - Editing and final production

28:08 - Final Tips and Tricks

34:37 - Sora's impact on the AI video production workflow

Key Points:

• PJ shares his complete process for creating viral AI videos that has helped scale his agency to six and seven figures in months

• The workflow involves scripting, creating shot lists with ChatGPT, generating images with Rev, animating with VO3, and final editing

• Using recognizable IP, juxtapositions, and internet-native content helps videos gain traction and views

• PJ discusses how OpenAI's Sora may disrupt current workflows but believes creative ideas will remain the most valuable asset

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com 

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND PJ ON SOCIAL

PJ’s AI Video Agency: https://www.genre.ai

X/Twitter: https://x.com/PJaccetturo

PJ’s newsletter: https://pjace.beehiiv.com

Join me as I chat with Jonathan Courtney, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run.

Episode Timestamps

00:00 - Intro 01:01 - The Importance of Black Friday for Businesses

02:51 - Types of Black Friday Sales

09:40 - Comparing Strategies: MagicMind and AG1

13:40 - Premium brand approaches to Black Friday sales

18:25 - Bundling Products for Black Friday

24:40 - Startup Idea 1: Black Friday Agency

27:56 - Gamifying Promo Codes

30:00 - Our Black Friday Buys

31:41 - Live Streaming as a Sales Strategy

Key Points:

• Black Friday week can generate a company's entire yearly revenue in just one week

• Different types of sales strategies include discounts, free bonuses, bundles, and subscription renewal offers

• Premium brands like Apple participate in Black Friday without cheapening their brand by offering gift cards instead of discounts

• Creating unique, branded experiences around sales can be more effective than simple discounts

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business -

https://startup-ideas-pod.link/startup-empire-toolkit

Become a member -

https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

Unscheduled CEO Podcast: https://www.unscheduledceo.com

X/Twitter: https://twitter.com/Jicecream

LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

Join me as I chat with Amir about how to use OpenAI's new Agent Builder to create a multi-agent chatbot workflow that can classify user inquiries, provide customer support, and capture lead information. The video showcases how to build a complete solution using vector stores for context, logic nodes for decision-making, and ChatKit for website integration, all without requiring extensive coding knowledge.

Timestamps:

00:00 - Intro

00:57 - Overview of Agent Builder

02:13 - Overview of ChatKit

03:05 - Overview of Widgets

03:57 - Building a workflow with classifier and support/lead agents

13:57 - Demo of support/lead agents

16:29 - Integration with ChatKit to embed the chatbot on websites

19:23 - Differences between Agent Builder vs other alternatives

20:48 - Key Takeaways

25:25 -Opportunities for founders

Key Points:

• OpenAI released three major tools: Agent Builder (visual workflow creator), ChatKit (SDK for embedding chatbots), and Widgets (dynamic UI components)

• Agent Builder allows non-technical users to create multi-agent workflows with a drag-and-drop interface

• The demo shows how to build a chatbot that classifies users as leads or existing customers and responds accordingly

• ChatKit enables easy integration of these workflows into websites without developer dependency

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com 

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business -

https://startup-ideas-pod.link/startup-empire-toolkit

Become a member - https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND AMIR ON SOCIAL

Humblytics: https://humblytics.com/?via=community 

X/Twitter: https://x.com/amirmxt 

Youtube: https://www.youtube.com/@amirmxt

Get the exact blueprint to Build A Content Engine Like Dan Koe (Prompts Included): https://startup-ideas-pod.link/content-engine

Join me as I chat with Dan Koe where he shares his content creation system that allows him to efficiently produce high-quality content across multiple platforms. He explains how he uses Twitter as a testing ground for ideas, then repurposes successful content for newsletters, YouTube videos, and other social platforms. Dan demonstrates how he uses AI tools to research topics, generate content ideas, and analyze successful content structures without sacrificing his unique voice and perspective.

Timestamps:

00:00 - Intro

02:09 - Overview of AI Content Engine

04:45 - How Dan generates newsletter ideas

10:32 - Using Twitter as a litmus test for content ideas

14:19 - Tools Dan uses to find viral content

36:32 - Dan’s AI Workflow and Prompts

21:01 - Daily content creation routine

26:06 - Discussion about visual assets in content

32:20 - Creating Viral Content with AI (Prompt Breakdown)

Key Points:

• Dan uses a systematic approach to content creation, starting with Twitter posts to validate ideas before expanding to other platforms

• He leverages AI tools (primarily Claude and ChatGPT) to research, summarize, and generate content ideas

• His weekly workflow includes writing newsletters that become YouTube videos, and creating 2-3 social media posts daily

• Dan uses specific AI prompts to analyze high-performing content and create frameworks for replicating successful formats

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com 

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business -

https://startup-ideas-pod.link/startup-empire-toolkit

Become a member -

https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND DAN ON SOCIAL

Dan’s Newsletter: https://letters.thedankoe.com

Youtube: https://www.youtube.com/@DanKoeTalks

X/Twitter: https://x.com/thedankoe

On this episode I share a comprehensive framework for creating viral videos using Sora 2, Perplexity, and Claude. The process involves researching viral formats with Perplexity, using Claude to generate and evaluate video concepts based on audience psychology, and finally implementing those concepts with Sora 2.

Timestamps:

00:00 - Intro

01:32 -Why Sora 2 gives you an unfair advantage

03:02 - Using Perplexity as a research agent

06:07 - Generating concepts with Claude

09:15 - Evaluating concepts for viral potential

14:51 - Implementing prompts in Sora 2

18:10 - Final thoughts and demonstration

Key Points:

• A three-step workflow using Perplexity for research, Claude for prompt creation, and Sora 2 for video generation

• Creating viral content gives startups an "unfair advantage" in distribution and attention

• Evaluating video concepts against engagement criteria (hook strength, emotional triggers, algorithm fit)

• Testing multiple AI-generated concepts to find what resonates with your target audience

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com 

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - get your free builders toolkit to build cashflowing business -

https://startup-ideas-pod.link/startup-empire-toolkit

Become a member -

https://startup-ideas-pod.link/startup-empire

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg 

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

On this episode I breakdown the frameworks for building a $100K MRR mobile app. We dive deep into how to find a niche daily habit to serve, validating demand before building, and creating a strong first-win experience for users. We discuss proper pricing strategies (typically $7-40/month), retention mechanics like streaks, and a multi-channel growth approach combining organic content, referrals, and eventually paid acquisition.

Timestamps:

00:00 - Intro

02:06 - Overview of $100k Mobile App Blueprint

04:57 - Finding a daily habit to serve

06:27 - Validating demand

09:58 - User experience and onboarding flow

12:32 - Pricing strategies and monetization

13:46 - User journey from first use to advocacy

16:24 - Distribution and marketing channels

18:56 - 30 Day Monetization Blueprint

19:44 - Metrics to Measure

20:59 - Feature Development Framework

22:16 - North Star Metric

25:10 - Startup Idea 1: Dog Allergy Scanner

26:58 - Startup Idea 2: Migraine Weather Guard

28:07 - Startup Idea 3: Silent Study Timer

30:05 - Startup Idea 4: Plant Watering AI Coach

Key Points:

• Focus on serving a daily habit with a narrow wedge use case, ideally incorporating AI

• Validate demand through Reddit, TikTok, and other platforms before building

• Optimize for first-win experience within 24 hours of app download

• Use a combination of organic growth, owned channels, and paid acquisition

• Monitor key metrics like retention, conversion, and LTV/CAC ratio

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com 

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg 

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

Find $30k/mo local businesses you can start. Get the guide: https://startup-ideas-pod.link/AI-Boring-Business

Join me as I chat with James, the Boring Marketer, as he shares how to use AI to identify profitable "boring" local business opportunities that are overlooked by most entrepreneurs. He demonstrates a workflow that scrapes Google Maps data to validate market demand and customer pain points, then uses that information to create targeted content. James emphasizes focusing on underserved niches with high customer value in growing mid-sized cities rather than competing in saturated markets.

Timestamps:

00:00 - Intro

02:30 - AI Powered Boring Businesses are Gold Mines (Underserved Niches)

06:37 - Boring Business Finder AI Agent

10:16 - Example of the Output

11:04 - How start a Boring Business

14:51 - The Market Opportunity

16:59 - Using Hostinger for Self Hosting AI Workflow

19:39 - Unique Boring Business Opportunities

22:13 - Creating AI-generated newsletters from Google Maps data

Brought to you by:

Hostinger - Self Host your AI Workflows https://www.hostinger.com/sip10 (coupon code: SIP10).

Key Points:

• Using AI to identify underserved, high-value local business niches in tier 2/3 cities
• Leveraging Google Maps data to validate market opportunities through review volume, velocity, and sentiment
• Creating niche-focused local media assets (newsletters, directories) to generate leads for service providers
• Setting up cost-effective AI workflows using Hostinger instead of more expensive hosting options

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com 

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg 

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JAMES ON SOCIAL

X/Twitter: https://x.com/boringmarketer 

LinkedIn: https://www.linkedin.com/in/jadickerson/

Join me as I chat with Cody Schneider where we dive deep into how brands can leverage short-form content creators instead of traditional influencers to achieve better marketing ROI. He breaks down the economics of creator partnerships ($900/month for daily content across platforms vs. $2,000 for a single influencer post) and demonstrates how the for-you-page algorithm allows creators with zero followers to potentially reach massive audiences. The strategy works particularly well for mobile apps, e-commerce products, and services with straightforward value propositions.

Timestamps:

00:00 Intro

01:26 - Why Short-Form Marketing?

02:55 - Creator vs. Influencer Marketing Explained

04:41 - Micro-Creator Strategy Overview

11:43 - Case study of Focus Tree app using creator marketing

16:04 - How to Find and Work with Creators

19:49 - The Drawbacks of this Strategy

20:27 - Tools for Managing and Tracking Campaign Performance

22:56 - Final Thoughts and Conclusions

Key Points:

• Creator marketing is more cost-effective than traditional influencer marketing, especially for mobile apps and B2C products

• For-you-page algorithms have changed how content reaches audiences, making follower count less important than content quality

• Working with multiple creators (5-10) creates a compound learning effect where successful formats can be shared across the team

• This strategy works best for products with simple value propositions that can be purchased impulsively on mobile devices

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com 

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg 

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CODY ON SOCIAL Cody’s startup: https://www.graphed.com 

X/Twitter: https://x.com/codyschneiderxx 

Youtube: https://www.youtube.com/@codyschneiderx

Join me as I chat with Cody Schneider about the power of using YouTube Creators for influencer marketing. Cody explains a step-by-step playbook for acquiring customers through YouTube creator partnerships. The strategy involves reaching out to 100+ creators in your niche, offering a three-video package plus affiliate commission, identifying which creators drive the most conversions, then putting top performers on monthly retainers. This creates a scalable system where you eventually have dozens of creators regularly making content about your product, with trackable ROI through affiliate links.

Timestamps:

00:00 - Intro

01:03 - Why partner with Youtube Creators

04:38 - How to find and contact YouTube creators

08:11 - Crafting the email and follow-up strategy

09:26 - Overview of the Strategy

14:42 - The value of underpriced attention

19:12 - The numbers and scaling the process

22:06 - Biggest Bottleneck

22:50 - Automating the process

24:47 - Why start now

Key Points:

• YouTube creators + affiliate marketing is an effective strategy for getting initial customers, especially for SMB products with one killer feature

• The strategy works by reaching out to creators, having them make videos about your product, and giving them affiliate commissions

• This is a marketing arbitrage opportunity because many smaller creators (10k-50k subscribers) don't know how to properly price themselves

• The goal is to identify underpriced creators, test them, then put the best performers on retainer to create monthly content

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com 
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg 

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CODY ON SOCIAL

Cody’s startup: https://www.graphed.com 

X/Twitter: https://x.com/codyschneiderxx 

Youtube: https://www.youtube.com/@codyschneiderx

Join me as I chat with Cody Schneider about AI Search. Cody explains that while AI search (GEO) is generating buzz, it currently represents a small portion of overall search volume compared to traditional search engines. The value lies in highly qualified leads, with conversion rates of 10-40% from AI search traffic. To optimize for AI search, businesses need to identify which URLs are being referenced by AI for relevant queries and work to get their brand mentioned on those pages.

Timestamps:

00:00 - Intro

00:51 - What is GEO/AI search?

02:18 - Who GEO is most effective for?

08:16 - How AI search actually functions

12:31 - Tools and strategies for optimizing for AI search

16:45 - Why are people obsessed with GEO

19:56 - Discussion of available tracking tools

22:41 - Final Thoughts on AI Search and GEO

Key Points:

• GEO (AI Search) refers to search queries through AI platforms like Perplexity, ChatGPT, and Gemini

• AI search works by expanding user queries into multiple derivative searches, then scraping top Google results

• Most effective for businesses with long purchasing decision timelines (SaaS, local service businesses)

• Success requires getting your brand mentioned on multiple high-ranking pages that AI references

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com 

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg 

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CODY ON SOCIAL

Cody’s startup: https://www.graphed.com 

X/Twitter: https://x.com/codyschneiderxx 

Youtube: https://www.youtube.com/@codyschneiderx