Our guest today, has led teams overseeing some of the biggest commercial successes from the MMORPG genre, and has leveraged those experiences to support dozens more through publishing roles for Xbox Game Studios Publishing and ArenaNet. 

In this conversation, David Taylor sat down with Crystin Cox, Head of Publishing at ArenaNet and a 20-yr veteran of the video game industry, to discuss her experiences leading live-ops on Maple Story, monetization on Guild Wars 2, and publishing at Xbox Game Studios Publishing and now ArenaNet.

They explore how the landscape has evolved over time and what the future holds during this tumultuous time in the video game industry.

We’d also like to thank TikTok for making this episode possible. Whether you’re launching or scaling, TikTok supports full-funnel growth with creative impact, always-on engagement, and advanced measurement. Learn more at https://bit.ly/tiktokmorelevels

We’d also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast 

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Sound design by Gavin Mc Cabe.