Stoicism is THE operating system for F&B founders to smash through struggle. 

My latest guest on HUNGRY. is  Ed Hauck, co-founder The Curators. 

Ed, like me, is fascinated with stoicism. 

The Curators curate a smorgasbord of scrumptious snacks: Jerky, Billtong, Chorizo sticks, Pork Puffs and Peanuts. 

They’ve won listings at: Waitrose, Sainsbury's, TESCO, Morrisons 

My goal with our conversation?

Make stoicism palatable for buccaneering brands. 

ON THE MENU: 

1. HOW TO CRACK THE NPD PARADOX: INNOVATE OR DIE VS. INNOVATE TOO MUCH = LOSE FOCUS 

2. FOOD AND DRINK FOUNDERS, ALWAYS REMEMBER: “YOUR FIRST IDEA WILL NEVER BE THE IDEA THAT MAKES YOU FAMOUS” 

3. WHY FOOD AND DRINK FOUNDERS MUST IMPLEMENT T “IF YOU CAN’T WIN ON SCALE, YOU MUST WIN ON TASTE”

4. WHY ALL FOUNDER’S MUST ACCEPT THE "ONLY CERTAINTY IS UNCERTAINTY” AND “WE SUFFER MORE IN IMAGINATION THAN REALITY” 

If you enjoy the episode, please leave a review and share! 

Thank you so much!! 

🤝 Let's Connect!

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