Sign up to save your podcasts
Or
Share The story behind Hanes' Make Yourself Comfortable platform
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The story behind Hanes' Make Yourself Comfortable platform
The basics apparel brand shares how it is elevating its "comfort" equity from functional benefit to cultural relevance. We're joined by CSO, Elizabeth Paul and Associate CD, Rushil Nadkarni, both of The Martin Agency.
View all episodes
By Fergus O’Carroll
4.7
4545 ratings
The basics apparel brand shares how it is elevating its "comfort" equity from functional benefit to cultural relevance. We're joined by CSO, Elizabeth Paul and Associate CD, Rushil Nadkarni, both of The Martin Agency.
More shows like On Strategy Showcase
View all
Acquired
4,704 Listeners
The Knowledge Project
2,686 Listeners
Coaching for Leaders
1,462 Listeners
Founders
2,172 Listeners
The Diary Of A CEO with Steven Bartlett
8,395 Listeners
Worklife with Adam Grant
9,161 Listeners
Nudge
177 Listeners
The CMO Podcast
351 Listeners
Uncensored CMO
46 Listeners
Another Podcast
63 Listeners
The WARC Podcast
10 Listeners
Marketing Against The Grain
357 Listeners
The Debrief
45 Listeners
HBR On Strategy
80 Listeners
Aspire with Emma Grede
617 Listeners